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Decisive Path

Demand-side expertise: Customer Discovery and Customer Validation in Practice. True Confessions — I Can’t Create a Market. It’s true. In ALL the companies I have worked and WITH all of the companies I have consulted, I’ve never created a market. Which leads me to my claim that No One Can Create A Market. As a result of seeing scores of products and thousands of customer contacts, I make this claim. Let’s take the classic Pet Rock as an example. When Gary Dahl created Pet Rocks in the 1970s. Okay, I admit...

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Decisive Path | telleen-lawton.com Reviews

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Demand-side expertise: Customer Discovery and Customer Validation in Practice. True Confessions — I Can’t Create a Market. It’s true. In ALL the companies I have worked and WITH all of the companies I have consulted, I’ve never created a market. Which leads me to my claim that No One Can Create A Market. As a result of seeing scores of products and thousands of customer contacts, I make this claim. Let’s take the classic Pet Rock as an example. When Gary Dahl created Pet Rocks in the 1970s. Okay, I admit...

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Decisive Path | telleen-lawton.com Reviews

https://telleen-lawton.com

Demand-side expertise: Customer Discovery and Customer Validation in Practice. True Confessions — I Can’t Create a Market. It’s true. In ALL the companies I have worked and WITH all of the companies I have consulted, I’ve never created a market. Which leads me to my claim that No One Can Create A Market. As a result of seeing scores of products and thousands of customer contacts, I make this claim. Let’s take the classic Pet Rock as an example. When Gary Dahl created Pet Rocks in the 1970s. Okay, I admit...

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telleen-lawton.com

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Uncategorized – Decisive Path

http://www.telleen-lawton.com/category/uncategorized

Demand-side expertise: Customer Discovery and Customer Validation in Practice. True Confessions — I Can’t Create a Market. It’s true. In ALL the companies I have worked and WITH all of the companies I have consulted, I’ve never created a market. Which leads me to my claim that No One Can Create A Market. As a result of seeing scores of products and thousands of customer contacts, I make this claim. Let’s take the classic Pet Rock as an example. When Gary Dahl created Pet Rocks in the 1970s. Okay, I admit...

2

December 2012 – Decisive Path

http://www.telleen-lawton.com/2012/12

Demand-side expertise: Customer Discovery and Customer Validation in Practice. Principles, Process, Tactics, and Tools. I just read and added to a conversation initiated by Paul Fox regarding his description of how he is going about teaching Lean Startup. Paul starts a conversation about his post in the Lean Startup Circle on LinkedIn. And in one of his responses to supportive comments he writes: “. Paul characterizes Eric Reis’s. The Startup Owner’s Manual. And Steve’s blog. For me, the principles, proc...

3

True Confessions — I Can’t Create a Market – Decisive Path

http://www.telleen-lawton.com/2013/03/21/true-confessions-i-cant-create-a-market

Demand-side expertise: Customer Discovery and Customer Validation in Practice. True Confessions — I Can’t Create a Market. It’s true. In ALL the companies I have worked and WITH all of the companies I have consulted, I’ve never created a market. Which leads me to my claim that No One Can Create A Market. As a result of seeing scores of products and thousands of customer contacts, I make this claim. Let’s take the classic Pet Rock as an example. When Gary Dahl created Pet Rocks in the 1970s. The best answ...

4

A Real-World Example of Getting Out of the Building – Decisive Path

http://www.telleen-lawton.com/2012/12/13/a-real-world-example-of-getting-out-of-the-building

Demand-side expertise: Customer Discovery and Customer Validation in Practice. A Real-World Example of Getting Out of the Building. This post is about Intuit’s apparently successful product development in India. I’ve heard this story twice recently. The first time was listening to the Livestream of the Lean Startup Conference. And the second time was reading a Lean Startup Group post in LinkedIn by Rammohan Reddy. Here’s a link to the Lean Startup Conference video. 2: Implementing the solution manually.

5

Boy, This Attitude Really Doesn’t Help – Decisive Path

http://www.telleen-lawton.com/2012/12/16/boy-this-attitude-really-doesnt-help

Demand-side expertise: Customer Discovery and Customer Validation in Practice. Boy, This Attitude Really Doesn’t Help. I just read a post by Andrej Kostresevic. About how to avoid false positive information when speaking with prospective customers. It’s an important topic and it’s good to highlight the problems caused by a prospect’s natural inclination to express answers in a positive way relative to your questions. 1: People are almost always rational. 2: Ask for facts before you ask for opinion. 8212;...

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Decisive Path

Demand-side expertise: Customer Discovery and Customer Validation in Practice. True Confessions — I Can’t Create a Market. It’s true. In ALL the companies I have worked and WITH all of the companies I have consulted, I’ve never created a market. Which leads me to my claim that No One Can Create A Market. As a result of seeing scores of products and thousands of customer contacts, I make this claim. Let’s take the classic Pet Rock as an example. When Gary Dahl created Pet Rocks in the 1970s. Okay, I admit...

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