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Why Using Data Analytics Will Make Your Business Better | Blog Terralíngua
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Why Using Data Analytics Will Make Your Business Better. Posted in December 4, 2014. A recent Forbes blog. About Big Data said that despite the fact the businesses that use analytics are more likely to show an increase in profits, many companies just do not want to embrace the change. Companies think it is too complicated, or they have an ‘if it ain’t broke don’t fix it’ attitude to their marketing strategy and will not set up a system that in reality is a treasure trove of information. Look at social me...
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Creating Universally Clear Instructions | Blog Terralíngua
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Creating Universally Clear Instructions. Posted in February 24, 2015. Often when creating content many do not think beyond the source language. Though your instructions may be clear to you, will they be clear to a reader in another country or culture? Any language needs context to make the meaning clear. This is especially important in technical and instructional texts, where a small error could lead to an expensive court case or a life changing injury. Use Words and Phrases That Are Easy to Understand.
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DITA Exchange with Microsoft Word | Blog Terralíngua
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DITA Exchange with Microsoft Word. Posted in August 26, 2014. A Content Management System will help your business get the job done in an efficient, cost effective and timely manner, but in order to achieve this goal your staff will have to know how to use it. DITA Exchange uses Microsoft Word to enable your content Management team to create DITA Topics in Microsoft Word. Obviously any company large or small that produces and re-produces content will benefit from DITA Exchange. It means that your cont...
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Do You Know DITA? | Blog Terralíngua
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Do You Know DITA? Posted in May 8, 2014. Do you know nothing about DITA? There are many technology acronyms out there, but is DITA one worth knowing about? It is if you are interested in content management. DITA or Darwin Information Typing Architecture is a cost-effective and efficient way of managing business content. Who Uses It and Why? XML is the primary language used to create what we see on the web. Using DITA means that content can be created and then converted to other platforms if necessary...
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Exporting to China – Challenging, but Not Impossible | Blog Terralíngua
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Exporting to China Challenging, but Not Impossible. Posted in April 27, 2015. Even though China experienced some economic downturn at the end of 2014, there are many small businesses that could benefit from trading with China. Chinese consumers love Western high-end goods. A 2013 article in the Chicago Tribune. The US Commercial Service. Another helpful website is America’s Small Business Administration. Which provides finance information for exporters as well as getting started and contracting support&#...
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Why It Is Important to Translate and Localize Your Web Pages | Blog Terralíngua
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Why It Is Important to Translate and Localize Your Web Pages. Posted in July 7, 2015. There are 359 million people who speak English as their first language worldwide and there are millions who speak it as a second language or have some basic knowledge. It is tempting therefore for business owners to keep their websites in English no matter where they do business. After all, with great product photographs and simple website content interested customers will get the gist of it, right? Is the author of a b...
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Why It Pays to Use a Professional Translation Company | Blog Terralíngua
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Why It Pays to Use a Professional Translation Company. Posted in February 13, 2014. If you have ever used a machine translation tool and have some idea about the target language, you will soon realize that the text is full of flaws and in some cases sounds absolutely ridiculous. If you are translating a web site, you will not attract much business if the translation does not make sense. You may even find yourself being talked about on one of the social media sites, like Twitter or Facebook. Peopl...Trans...
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Going Global – Taking Your Business to New Horizons | Blog Terralíngua
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Going Global Taking Your Business to New Horizons. Posted in September 24, 2014. Going global was once only for large businesses with a well-known product or service and enough money to solve international business complexities, which include jumping through many legal hoops. Luckily, the costs and the complications have lessened, and businesses now have an opportunity to spread their wings beyond their home base. Use research tools such as Google Analytics to learn who is visiting your site and other va...
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What Is Desktop Publishing and Why Do You Need It? | Blog Terralíngua
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What Is Desktop Publishing and Why Do You Need It? Posted in May 26, 2015. Desktop publishing is often something you will see offered by translation companies, but what is it? Why do you need this service added to your translation project? It is important to ensure your localized document does not look as if it is a translated version. You want your audience to know that the same care that was taken to craft the original document was also given to their material. Use a Professional Translation Company.
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Globally Expanding Your Horizons | Blog Terralíngua
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Globally Expanding Your Horizons. Posted in March 31, 2015. Expanding business opportunities to new markets is always on the international business radar. With China’s economy slowing down and Russia suffering a downturn, it’s time to look for the hot 2015 emerging markets. According to an article by Ian Bremmer in Fortune.com. Colombia’s official language is Spanish, but they also have over sixty five indigenous languages and numerous dialects. This hasn’t stopped new investment. The Heineken group ...
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