thatjohnmartin.com

That John Martin

We Are in the Era of Demand Side Optimization. Wed 29 April 2015. This piece from Rob Norman. Of GroupM is so spot on it hurts:. From budget allocation to optimization, from data driven insight to creative development; choices and sources are abundant. There is no single source anything but instead a screaming demand for channel (and vendor) specific creative assets for delivery and discovery together with intra and inter channel allocation, optimization and attribution. Facebook and the Feed. At this po...

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That John Martin | thatjohnmartin.com Reviews

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We Are in the Era of Demand Side Optimization. Wed 29 April 2015. This piece from Rob Norman. Of GroupM is so spot on it hurts:. From budget allocation to optimization, from data driven insight to creative development; choices and sources are abundant. There is no single source anything but instead a screaming demand for channel (and vendor) specific creative assets for delivery and discovery together with intra and inter channel allocation, optimization and attribution. Facebook and the Feed. At this po...

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That John Martin | thatjohnmartin.com Reviews

https://thatjohnmartin.com

We Are in the Era of Demand Side Optimization. Wed 29 April 2015. This piece from Rob Norman. Of GroupM is so spot on it hurts:. From budget allocation to optimization, from data driven insight to creative development; choices and sources are abundant. There is no single source anything but instead a screaming demand for channel (and vendor) specific creative assets for delivery and discovery together with intra and inter channel allocation, optimization and attribution. Facebook and the Feed. At this po...

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thatjohnmartin.com

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That John Martin

http://thatjohnmartin.com/2015/01/08/re-very-bad-wizards-59-tumors-all-the-way-down

Re: Very Bad Wizards 59 Tumors All the Way Down. Thu 08 January 2015. The second-to-last episode of Very Bad Wizards. Features a marathon interview with Sam Harris. That focuses on free will and moral responsiblity. If you have even an ounce of philosophy in your bones, I can't recommend this highly enough. In a nutshell, the lads all reject the concept of libertarian free will, but have various disagreements on the implications of this, at least in terms of moral responsibility and blameworthiness.

2

That John Martin

http://thatjohnmartin.com/2015/01/05/john-battelles-predictions-for-2015

John Battelle's Predictions for 2015. Mon 05 January 2015. He's a bull on Uber and Google home automation, a bear (relatively) on Apple Pay and China, and he has two things to say about ad tech. The first, on the likelihood of Google changing their privacy policy to allow a more robust defence against Facebook's new Atlas data/tech sandwich:. We will not combine DoubleClick cookie information with personally identifiable information unless we have your opt-in consent.".

3

That John Martin

http://thatjohnmartin.com/2014/12/29/pinterest-opens-up-to-more-advertisers

Pinterest Opens Up to More Advertisers. Mon 29 December 2014. That is where the advertising comes in. Introduced to a handful of advertising partners in a limited test in June, the new ads look much like the other content on Pinterest. Marketers pay to create a Promoted Pin ad, and target it to certain groups of people based on their location, sex and the type of topic they have shown interest in.

4

That John Martin

http://thatjohnmartin.com/2014/12/30/why-interactivity-makes-advertising-less-effective

Why Interactivity Makes Advertising Less Effective. Tue 30 December 2014. Bob Hoffman, the Ad Contrarian, caustic and on point:. What marketers still refuse to comprehend is that, at best, advertising is a minor annoyance. It is pretty clear that most consumers are willing to go to substantial lengths to avoid it.

5

That John Martin

http://thatjohnmartin.com/2015/01/08/peacetime-pm-wartime-pm

Peacetime PM / Wartime PM. Thu 08 January 2015. A corollary for product managers to Ben Horowitz’s Peacetime CEO/Wartime CEO. Peacetime PM writes 25-page comprehensive specs. Wartime PM writes 3-page specs that addresses non-obvious issues and contentious questions.

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