brandobserver.blogspot.com
The Brand Observer: Brands and advertising in the context of time
http://brandobserver.blogspot.com/2010/10/brands-and-advertising-in-context-of.html
An occasional series of observations on the interesting and the absurd from the world of brands and branding. Friday, October 15, 2010. Brands and advertising in the context of time. I came across these rather old adverts which seem quite strange and politically incorrect today, though perhaps still amusing to some people. They reflect the then contemporary attitudes to gender relationships. And to child health. Posted by David Hensley. Subscribe to: Post Comments (Atom).
brand.blogs.com
Jennifer Rice : Focus or Flexibility
http://brand.blogs.com/mantra/2006/07/focus_or_flexib.html
Subscribe to this blog's feed. Laquo; Positioning for extinction? Innovation and brand extensions ». July 26, 2006. My last post, Positioning for Extinction. Stirred up quite a debate. Laura Reis, a big proponent of highly focused brands, suggested that Weber. As is often the case when smart people are polarized on an issue, I start thinking of the middle ground. How can we all be right? 1) How new is the brand? Here's where I completely agree with Laura: new brands should tightly focus. Pick one pro...
brandobserver.blogspot.com
The Brand Observer: What's in a name?
http://brandobserver.blogspot.com/2012/08/whats-in-name.html
An occasional series of observations on the interesting and the absurd from the world of brands and branding. Saturday, August 25, 2012. What's in a name? What will our existing clients and staff think? How will people interpret it? So would a rose by any other name smell as sweet? Certainly – but your expectations of its sweetness will be determined by its name and context. If you could only try the scent of one rose, would it be VioletMusk, or FartySocks? Posted by David Hensley.
catseyetraining.co.uk
Cats Eye Training - Useful Resources
http://catseyetraining.co.uk/useful-resources
Dont say we never give you anything! Heres some resources you may:. Find useful in your studies. Think a good or interesting read if youre not studying. We have not followed the Harvard referencing system. Principles and Practice of Marketing. Marketing Concepts and Strategy. Dibb, Simkin, Ferrel and Pride. Essentials of Services Marketing. Other Useful Marketing Books. Building Great Customer Experiences. If Disney Ran Your Hospital. The 22 Immutable Laws of Branding. The Longer Long Tail.
brandobserver.blogspot.com
The Brand Observer: Brand Kate
http://brandobserver.blogspot.com/2011/04/brand-katehttp2bpblogspotcom.html
An occasional series of observations on the interesting and the absurd from the world of brands and branding. Friday, April 29, 2011. Personal brands can be immensely powerful. Millions of people will take action, or even take arms, because of the perceptions they hold of a person they have never met. Muammar Gadaffi is one example. Kate Middleton is now another. Posted by David Hensley. Royal wedding photos William and Kate. Subscribe to: Post Comments (Atom). Heroes - innovative thinkers for hire.
brandobserver.blogspot.com
The Brand Observer: BA – Break up the brand and Fly BEA
http://brandobserver.blogspot.com/2010/01/ba-break-up-brand-and-fly-bea.html
An occasional series of observations on the interesting and the absurd from the world of brands and branding. Saturday, January 30, 2010. BA – Break up the brand and Fly BEA. More fundamental to long term viability and success is the brand image that drives passenger loyalty and their willingness to pay a premium. And there is already a good heritage brand ready to fly – BEA, British European Airways. It may no longer be No.1 in Europe, as it claimed in 1969, but it could go back to the cla...
brandobserver.blogspot.com
The Brand Observer: News Internecine
http://brandobserver.blogspot.com/2011/07/news-internecine.html
An occasional series of observations on the interesting and the absurd from the world of brands and branding. Friday, July 08, 2011. So Farewell then, News of the World. No more News of the Screws. As you were better known. It is an interesting contrast to the response of BP to their tragedy in the Gulf of Mexico, where ultimately the top people did take responsibility and try to make amends. Posted by David Hensley. News of the World. Good work there. I signed to your blog rss feed.
55minuteguides.wordpress.com
Employee Communication | Verb Publishing
https://55minuteguides.wordpress.com/the-55mg-to/the-talent-journey
Home of the 55-Minute Guide Series. The 55MG to…. It’s 15 years since the. First demonstrated the causal link between employee engagement and business performance. Why, then, are so many organisations still so bad at doing it? Global head of brand and talent for MS&L (part of Publicis Groupe), argues that it’s mainly a failure to join things up. Presents a whole systems approach to brand and employee engagement, looking at how organisations can better communicate with people. Before, during and after.