thebrandmanifesto.blogspot.com thebrandmanifesto.blogspot.com

thebrandmanifesto.blogspot.com

The Brand Manifesto

Monday, June 22, 2015. Banking on the Brand. Shining a light creates shadows” ― Michael Lewis, Flash Boys. The banking sector in the region is developing and facing multiple challenges and many opportunities at the same time. From growing customers’ expectations to the macroeconomic and technological context, change is affecting everything. Yet, the safest bet for banks remains unchanged and it is to build their brands. Banking on the Brand. The Renewal efforts undertaken by banking institutions will lea...

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The Brand Manifesto | thebrandmanifesto.blogspot.com Reviews
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Monday, June 22, 2015. Banking on the Brand. Shining a light creates shadows” ― Michael Lewis, Flash Boys. The banking sector in the region is developing and facing multiple challenges and many opportunities at the same time. From growing customers’ expectations to the macroeconomic and technological context, change is affecting everything. Yet, the safest bet for banks remains unchanged and it is to build their brands. Banking on the Brand. The Renewal efforts undertaken by banking institutions will lea...
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The Brand Manifesto | thebrandmanifesto.blogspot.com Reviews

https://thebrandmanifesto.blogspot.com

Monday, June 22, 2015. Banking on the Brand. Shining a light creates shadows” ― Michael Lewis, Flash Boys. The banking sector in the region is developing and facing multiple challenges and many opportunities at the same time. From growing customers’ expectations to the macroeconomic and technological context, change is affecting everything. Yet, the safest bet for banks remains unchanged and it is to build their brands. Banking on the Brand. The Renewal efforts undertaken by banking institutions will lea...

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thebrandmanifesto.blogspot.com thebrandmanifesto.blogspot.com
1

The Brand Manifesto: August 2013

http://thebrandmanifesto.blogspot.com/2013_08_01_archive.html

Tuesday, August 20, 2013. The Future of TV. 8220;You’ve gotta move forward … as soon as you can figure out what that means.”. Don Draper in Mad Men. Season 2, Six Month Leave. Like Everything Else, TV Is Changing. Things are bound to change; either by throwing all these elements in the “market pot” and wait for a new balance to come out; or by actively contributing to creating the future of the TV business with one clear objective in mind: to offer customers a better experience – Money ...This curve jump...

2

The Brand Manifesto: November 2009

http://thebrandmanifesto.blogspot.com/2009_11_01_archive.html

Tuesday, November 3, 2009. In the Eye of the Storm. The impact of the economic crisis continues to affect our markets in many visible and invisible ways. Advertising agencies had their share of trouble so far but the world does not end in 2009. The road to recovery will pass by serious efforts of reinvention and adaptation to the new dynamics of a business that has always been in continuous change. On the brand level, the crisis has revealed a lot about the different types of brand cultures, values, atti...

3

The Brand Manifesto

http://thebrandmanifesto.blogspot.com/2013/08/the-future-of-tv-youve-gotta-move.html

Tuesday, August 20, 2013. The Future of TV. 8220;You’ve gotta move forward … as soon as you can figure out what that means.”. Don Draper in Mad Men. Season 2, Six Month Leave. Like Everything Else, TV Is Changing. Things are bound to change; either by throwing all these elements in the “market pot” and wait for a new balance to come out; or by actively contributing to creating the future of the TV business with one clear objective in mind: to offer customers a better experience – Money ...This curve jump...

4

The Brand Manifesto

http://thebrandmanifesto.blogspot.com/2013/09/branding-in-digital-and-social-media.html

Thursday, September 12, 2013. Branding in the Digital and Social Media Age. 8220;It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. It is Truth.” ― Harry Beckwith. Abstract: Every era brings a new set of challenges and opportunities. The current explosion of the digital space and social media has deeply affected the marketing scene and how brands are behaving. We wonder whether the core principles of branding have also changed. Branding and the Digital Age. In the traditio...

5

The Brand Manifesto: September 2012

http://thebrandmanifesto.blogspot.com/2012_09_01_archive.html

Thursday, September 27, 2012. End of the Advertising World. What the caterpillar calls the end of the world, the Master calls a butterfly - Richard Bach. Now that civilization and humanity are about to perish, what did you leave behind? However, One Idea might be worth sharing and I will now put it in the ArabAd time capsule for the posterity:. What is your footprint to be remembered by? What has been your legacy during the last 25 years of working in the communication field in the Arab region? Good year...

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The Brand Manifesto

Monday, June 22, 2015. Banking on the Brand. Shining a light creates shadows” ― Michael Lewis, Flash Boys. The banking sector in the region is developing and facing multiple challenges and many opportunities at the same time. From growing customers’ expectations to the macroeconomic and technological context, change is affecting everything. Yet, the safest bet for banks remains unchanged and it is to build their brands. Banking on the Brand. The Renewal efforts undertaken by banking institutions will lea...

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