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thebrandmason.biz
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thebrandmason.com
The Brand Mason | Creative Destructionist – Naming-Positioning-Strategy
Creative Destructionist – Naming-Positioning-Strategy. About The Brand Mason. Great Names Require Great Strategies, Not Tactical Roadmaps. Mar 6, 12. Is there a best naming. No Tactics don’t automatically predict outcomes. But there is a best naming. That’s because a name is an invented concept that integrates all salient aspects of the brand and that ultimately comes to represent them (sometimes together with a tagline). That is, you start with the end, not the means; with the evoked, not the evoker.
thebrandmason.net
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thebrandmaster.com
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