thecleanfoodco.com thecleanfoodco.com

thecleanfoodco.com

Cleanfoodco

The Clean Food Co. was established to support Australian agriculture, primary producers and food manufacturers by providing a unique gateway to the Chinese market.

http://www.thecleanfoodco.com/

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Cleanfoodco | thecleanfoodco.com Reviews
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The Clean Food Co. was established to support Australian agriculture, primary producers and food manufacturers by providing a unique gateway to the Chinese market.
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Cleanfoodco | thecleanfoodco.com Reviews

https://thecleanfoodco.com

The Clean Food Co. was established to support Australian agriculture, primary producers and food manufacturers by providing a unique gateway to the Chinese market.

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thecleanfoodco.com thecleanfoodco.com
1

About us | Cleanfoodco

http://www.thecleanfoodco.com/about-us

The Clean Food Co. The team at The Clean Food Co. are passionate about supporting Australian agriculture, manufacturing and brands and promoting Australiaâ s credentials as a clean, green, safe source of food and beverages in China. International experience developing and marketing Australian brands to New Zealand, Europe and the Pacific Islands. Over 10 years hands on China experience with involvement in the marketing, manufacturing and exporting of Chinese brands to Australia. With extensive experience...

2

Our services | Cleanfoodco

http://www.thecleanfoodco.com/our-services

The Clean Food Co. Strategy - Tailored Export Brand Advice. Based on solid market research and insights derived from our immersion processes, we help develop Australian brands for China. We also provide advice and guidance on adapting brand message, product formulation, packaging design and pricing to ensure Australian brands meet the needs of the Chinese consumer and shopper. Distribution - Reliable Sales and Distribution Network. Communication - Australian Selection. Australian Selection is a sophistic...

3

Driving Brand Awareness and Engagement | Cleanfoodco

http://www.thecleanfoodco.com/consumer-first-approach

The Clean Food Co. Driving Brand Awareness and Engagement. Getting your product to China is only half the battle. May 30th, 2015. A trap many Australian brands fall into is focusing their China strategy entirely on gaining distribution in China – without considering the importance of then marketing and driving awareness for their brand with Chinese consumers. That is why The Clean Food Co. has developed Australian Selection – a consolidated platform for Australian brands to have a Mandarin lang...

4

The Pricing Paradox | Cleanfoodco

http://www.thecleanfoodco.com/the-pricing-paradox

The Clean Food Co. May 15th, 2015. Appealing product. Appealing packaging. Positive feedback from retailers and consumers. So why isn’t your product on the Chinese shelf or online supermarket? The answer is often, pricing. At this cross-road a brand has two options, become a premium niche product with high value and low volume or sacrifice margin to take a larger volume share. The upside however is volume and if there’s one thing the Chinese market can provide in spades, is volume. We're here to help.

5

Why Mobile is key | Cleanfoodco

http://www.thecleanfoodco.com/why-mobile-is-key

The Clean Food Co. Why Mobile is key. The mobile phone has revolutionized the way Chinese consumers interact with brands. May 24th, 2015. From conducting research, reading product reviews, finding recipes and comparing prices – if brands do not consider mobile in their digital strategy in China they will be left behind. Australian Selection is also activated via Chinese social media and through in/out of store events, allowing multiple Australian brands the opportunity to drive awareness and engagement w...

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