thecopycourse.com

The Copy Course | A one, two and five day course to get you and your team writing stuff people want to read.

Can you be persuasive in writing? Do you find writing in an engaging way a tough thing to do? Whether it’s an ad for a publication, a blog or a proposal many people and the teams they lead, spend ages sweating over it. But the Copycourse can help. It’s a new way of teaching the creative writing skills that advertising copywriters use, with an emphasis on story line, and how to structure the thinking. What exactly is a story? Day 2 of The Copycourse starts with an investigation into archetypes and integra...

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The Copy Course | A one, two and five day course to get you and your team writing stuff people want to read. | thecopycourse.com Reviews

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Can you be persuasive in writing? Do you find writing in an engaging way a tough thing to do? Whether it’s an ad for a publication, a blog or a proposal many people and the teams they lead, spend ages sweating over it. But the Copycourse can help. It’s a new way of teaching the creative writing skills that advertising copywriters use, with an emphasis on story line, and how to structure the thinking. What exactly is a story? Day 2 of The Copycourse starts with an investigation into archetypes and integra...

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1 writing

2 you team

3 what we do

4 syllabus

5 major themes

6 exercises

7 the trainer

8 clients

9 blog

10 consultancy

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writing,you team,what we do,syllabus,major themes,exercises,the trainer,clients,blog,consultancy,entry kit,a typical course,writing skills,strategy,creative techniques,find out more,next,prev,none,take outs,structure,writer as leader,writer as creative

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The Copy Course | A one, two and five day course to get you and your team writing stuff people want to read. | thecopycourse.com Reviews

https://thecopycourse.com

Can you be persuasive in writing? Do you find writing in an engaging way a tough thing to do? Whether it’s an ad for a publication, a blog or a proposal many people and the teams they lead, spend ages sweating over it. But the Copycourse can help. It’s a new way of teaching the creative writing skills that advertising copywriters use, with an emphasis on story line, and how to structure the thinking. What exactly is a story? Day 2 of The Copycourse starts with an investigation into archetypes and integra...

INTERNAL PAGES

thecopycourse.com

1

Tickets | The Copycourse

http://www.thecopycourse.com/tickets

We’re not running open courses at the moment. But you can call us to discuss one. Call us on 447802859196. If you’d like to discuss your team’s writing with a view to creating something bespoke, we’d be glad to help you make a plan. Sorry, but there are currently no tickets for sale. Please try again later. 122 Stanley Road London N11 2LG. Please validate your fields. 2016 the Copycourse ltd.

2

tone | The Copycourse

http://www.thecopycourse.com/project/tone-2

Tone of voice / theory / B2B / web writing. Tone is the new USP. Everyone dreams of having a unique tone of voice. But if you ask a typical brand director what their brand aspires to be, the list is painfully short. Usual suspects include Innocent, Apple, and John Lewis. The reason for this is that bringing some tone to your communications requires quite a lot of effort. Day two of the course concentrates on how you can create a unique tone for your communications. Blog article on tone.

3

Creativity | The Copycourse

http://www.thecopycourse.com/project/creativity-x

Theory / ideas / narrative / creative fundamentals. Is creativity something that you’re born with or is it a skill that can be nurtured? The premise of this course, created originally for Mackinsey’s in Switzerland is that creativity is a trainable skill. Defining creativity is itself a creative act. What makes the theory of evolution creative? What makes a Dyson vacuum cleaner creative, for example? The course develops a definition we can work with. A perfect example of upside down thinking. What’s so o...

4

Creativity & symmetry | The Copycourse

http://www.thecopycourse.com/project/creativity-symmetry

Creativity & symmetry. Where does disruption come from? That absolute difference came to an end when Newton created his laws of motion. The new symmetry was that. Course, you see how this is. 122 Stanley Road London N11 2LG. Please validate your fields. 2016 the Copycourse ltd.

5

Consultancy | The Copycourse

http://www.thecopycourse.com/consultancy

Let's talk about a project. Cards, copy & code. If you’re an SME or start-up. The advice always given to aspiring authors is to write about what you know. The advice for writing sales material for your organization is similar: Write about your know-how. If you’d like to know more about consultancy services, call us on 07802859196. Finding new ways to solve old problems. A look at writing in your most critical documents. Equipping your people with the basic mindset to write well. Below you can download a ...

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The Copy Course | A one, two and five day course to get you and your team writing stuff people want to read.

Can you be persuasive in writing? Do you find writing in an engaging way a tough thing to do? Whether it’s an ad for a publication, a blog or a proposal many people and the teams they lead, spend ages sweating over it. But the Copycourse can help. It’s a new way of teaching the creative writing skills that advertising copywriters use, with an emphasis on story line, and how to structure the thinking. What exactly is a story? Day 2 of The Copycourse starts with an investigation into archetypes and integra...

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