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The Distilleries | The Purest Insight

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Christopher Robson

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Lo●●on , GLondon, sw100tq

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Christopher Robson

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Lo●●on , GLondon, sw100tq

GB

44.7●●●●8423
ch●●●●●●●●●●@propagata.com

View this contact

123-reg

Christopher Robson

5 Edi●●●●●rrace

Lo●●on , GLondon, sw100tq

GB

44.7●●●●8423
ch●●●●●●●●●●@propagata.com

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The Distilleries | The Purest Insight | thedistilleries.com Reviews

https://thedistilleries.com

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Informing rebranding in a crowded market | The Distilleries

http://www.thedistilleries.com/portfolio/informing-rebranding-in-a-crowded-market

Informing rebranding in a crowded market. A gaming company with limited experience of customer research needed an ongoing, flexible solution to inform the repositioning of its branding in a crowded market with little product differentiation. To ensure the repositioning would be effective and credible it was important to explore what customers saw as the brand’s true key strengths, how they articulate these perceptions, and test whether these perceived strengths offer a true point of differentiation.

2

New Product Launch | The Distilleries

http://www.thedistilleries.com/portfolio/new-product-launch

Building upon its unprecedented international growth, one of the world’s fastest growing fantasy sports companies was looking to understand the potential opportunities in the UK. A key challenge was to understand how the vastly different UK betting and gaming environment may impact their product appeal, potential success and customer acquisition. The client is using the research to re-shape its product development priorities ahead of a UK launch and to refine its acquisition strategy to target the key au...

3

From Drawing Board to Shop Floor | The Distilleries

http://www.thedistilleries.com/portfolio/from-drawing-board-to-shop-floor

From Drawing Board to Shop Floor. ResMed are global leaders in the production of medical equipment for treating, diagnosing, and managing sleep-disordered breathing and other respiratory disorders. A shift in strategy saw the company embark on the development of its first direct to consumer product a sleep monitoring solution that consisted of a bedside device and a smartphone mobile app.

4

Establishing ROI for a brand channel partner | The Distilleries

http://www.thedistilleries.com/portfolio/establishing-roi-for-a-brand-channel-partner

Establishing ROI for a brand channel partner. Part of the content experience was the production of video content that demonstrated the Best Drives in the UK and featured the manufacturer’s latest models. Using an online survey with our online mark up technology we were able to contact visitors to the brand channel to gain feedback on the content and how it impacted their brand perceptions and intention to find out more / purchase.

5

Creative Testing | The Distilleries

http://www.thedistilleries.com/portfolio/creative-testing

Using our online mark up technology we were able to gain feedback from 50 respiratory GPs and PCPs on the language, imagery, recall and likely next actions of four different executions. The technology allowed participants to highlight any aspect of the creative to give specific feedback that could be used to directly influence any redesign or amendments to copy.

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http://www.beingchrisrobson.com/companies

Digital, disruption and democratisation, by serial entrepreneur and author Chris Robson. I have founded, built and exited a number of different companies over the last 20 years. Some have worked brilliantly and some less well. You learn through all of them. I list a few below that are either still works in progress and where I am actively involved or just where although no longer involved I remain a passionate supporter. Is a technology company. Propagator has two different software platforms. Whycatcher...

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