theloyaltyblog.com

Loyalty Architecture

Perspectives on brand strategy and loyalty. 2013 the year of the user. On January 3, 2013, in Customer Experience. Focus on UX, user testing, and usability scenarios. Imagine your customer’s top user tasks as the most important aspect of your customer service landscape, and get busy making it intuitive. If accomplishing any task on any device is not intuitive to the user, your brand will suffer. Who is your next customer? On November 29, 2012, in Loyalty Marketing. Know your existing customer first.

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Loyalty Architecture | theloyaltyblog.com Reviews

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Perspectives on brand strategy and loyalty. 2013 the year of the user. On January 3, 2013, in Customer Experience. Focus on UX, user testing, and usability scenarios. Imagine your customer’s top user tasks as the most important aspect of your customer service landscape, and get busy making it intuitive. If accomplishing any task on any device is not intuitive to the user, your brand will suffer. Who is your next customer? On November 29, 2012, in Loyalty Marketing. Know your existing customer first.

<META> KEYWORDS

1 loyalty architecture

2 learn

3 events

4 clients

5 loyalty marketing

6 service design

7 web thinking

8 by craig wilson

9 leave a response

10 chasing the fringe

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loyalty architecture,learn,events,clients,loyalty marketing,service design,web thinking,by craig wilson,leave a response,chasing the fringe,retention marketing,founding vision,core users,dog walkers,risk,reward,beyond blink,an overlooked truth,bull; ipad

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Loyalty Architecture | theloyaltyblog.com Reviews

https://theloyaltyblog.com

Perspectives on brand strategy and loyalty. 2013 the year of the user. On January 3, 2013, in Customer Experience. Focus on UX, user testing, and usability scenarios. Imagine your customer’s top user tasks as the most important aspect of your customer service landscape, and get busy making it intuitive. If accomplishing any task on any device is not intuitive to the user, your brand will suffer. Who is your next customer? On November 29, 2012, in Loyalty Marketing. Know your existing customer first.

INTERNAL PAGES

theloyaltyblog.com

1

Benefit Corporation

http://theloyaltyblog.com/tag/benefit-corporation

Perspectives on brand strategy and loyalty. On April 20, 2012, in Loyalty Marketing. It’s the difference between doing good and talking about doing good. Customers have been voting with their dollars based on a company’s impact on social good since early in this millennium. It’s becoming more and more the norm, especially for global brands, that consumers expect brands to act responsibly for society’s well-being. 8220;This new class of corporation is a milestone for two reasons,” says Kyle Westaway.

2

Retention Marketing

http://theloyaltyblog.com/category/retention-marketing

Perspectives on brand strategy and loyalty. On October 22, 2012, in Branding. On June 25, 2012, in Branding. On January 19, 2012, in Branding. Five things to do in twenty12 to get you closer to your customer. On January 3, 2012, in Branding. The world’s most powerful CRM illustrated. On December 14, 2011, in Loyalty Marketing. Tagged with: Buyers Life Cycle. The science of variables and brand loyalty. On December 13, 2011, in Retention Marketing. Tagged with: The science of brand loyalty.

3

Who is your next customer?

http://theloyaltyblog.com/who-is-your-next-customer

Perspectives on brand strategy and loyalty. 2013 the year of the user. Who is your next customer? On November 29, 2012, in Loyalty Marketing. Know your existing customer first. You want a new website? First, understand your advocates, how they become advocates, then. Build the site that provides that process. You want a social media campaign? First, understand your advocates, how they become advocates and then put the social mechanisms in place that help that process. You want to grow? Seth Godin says it.

4

Chasing the fringe

http://theloyaltyblog.com/chasing-the-fringe

Perspectives on brand strategy and loyalty. Who is your next customer? On October 22, 2012, in Branding. This is why you are in business, the founding principle that your most loyal customers fall in love with. Not your product, but the passion behind the product. Your reason for being. Your transcendent purpose. These are the professionals, the customers that are fully versed in the product, service, or lifestyle. They live it every day. These customers define your brand. Every brand scales based on Inn...

5

Past Speaking Engagements

http://theloyaltyblog.com/speaking-and-teaching

Perspectives on brand strategy and loyalty. FTSLA webinar on brand loyalty and sustainability. Craig presented on what makes customers loyal and how businesses in the organic food industry working on sustainability can capitalize on this using FTSLA member Straus Creamery as a case study. How to Create Advocates. To listen click here. Graziadio Business Review Podcast. The Customer Life Cycle. Pepperdine University, Graziadio Graduate School of Business (Guest Lecturer). How to Design a Relevant Brand.

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Perspectives on brand strategy and loyalty. 2013 the year of the user. On January 3, 2013, in Customer Experience. Focus on UX, user testing, and usability scenarios. Imagine your customer’s top user tasks as the most important aspect of your customer service landscape, and get busy making it intuitive. If accomplishing any task on any device is not intuitive to the user, your brand will suffer. Who is your next customer? On November 29, 2012, in Loyalty Marketing. Know your existing customer first.

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