theradio.biz

theradiobiz.blogspot.com

theRadio.biz blog: Does humility sell?

http://theradiobiz.blogspot.com/2010/11/does-humility-sell.html

Have you seen the new GM TV commercial? They use images of people failing, falling down, losing. You see Popeye sinking to the bottom of the ocean. Evil Knievel crashing after a big jump. You see the boys from Delta Tau Chi in "Animal House" down after getting kicked out of school by Dean Wormer. Then, you see these people pick themselves up, (Popeye eats his spinach, for example) dust themselves off and turn things around. Think about your business. What are you thankful for? Subscribe to: Post Comments...

theradiobiz.blogspot.com

theRadio.biz blog: Creating a "SUPER" buzz?

http://theradiobiz.blogspot.com/2010/01/creating-super-buzz.html

Creating a "SUPER" buzz? With all the hype of the Super Bowl going on now, sometimes the game gets overshadowed by the commercials. This year, there have been several controversies already. There's the Tim Tebow anti-abortion ad. Sponsored by Focus On The Family. Then, there's the Gay Men's dating internet site. And, I just noticed that one of the Go Daddy commercials. Was banned by Super Bowl. Does your business ever do anything that might be "newsworthy? Do you ever try to tell anyone about it? Sometim...

theradiobiz.blogspot.com

theRadio.biz blog: A Good Use of Billboards

http://theradiobiz.blogspot.com/2011/08/good-use-of-billboards.html

A Good Use of Billboards. In future postings, I will go through the different media and share my thoughts on the best (and worst) uses for each medium. I'll start with Billboards. Billboards can be effective if used in the correct way. I recently saw a perfect. Use for a billboard so I had to pull over and snap a picture of it. Clear, simple, direct, great photo. That's how to use a billboard. I won't embarrass any businesses by showing a poor. Keep it simple when it comes to billboards. Directions a...

theradiobiz.blogspot.com

theRadio.biz blog: Jorma Kaukonen Interview

http://theradiobiz.blogspot.com/2012/05/guitar-legendslight-up-stage-in-state.html

Guitar Legends Light up the stage in State College. Originally appeared in the Centre County Gazette, January 2010). Guitarists David Bromberg and Jorma Kaukonen brought their finger-picking style of blues and folk to the State Theatre stage on Wednesday night. On a crisp cold night outside, the setting inside was warm and intimate. It was a feeling of friends sitting around the living room playing traditional songs and telling stories as opposed to a typical concert setting. DB: Last year was the 40.

theradiobiz.blogspot.com

theRadio.biz blog: Do You Speak The King's English?

http://theradiobiz.blogspot.com/2009/11/do-you-speak-kings-english.html

Do You Speak The King's English? You may have heard the phrase before . 'Does he speak the King's English? Do we even know what that means anymore? I do Television and Radio VoiceOvers and Advertising Jingles. Maybe I'm a bit more sensitive to how we speak, but I feel that in this electronic age, our speech has gotten lazier. In my face to face meetings with clients, I almost feel weird now if I say, "Here's what I am going to do for you" as opposed to "Here's what I'm gonna do fer you.". I just feel tha...

theradiobiz.blogspot.com

theRadio.biz blog: Planning to fail?

http://theradiobiz.blogspot.com/2010/04/planning-to-fail.html

I was driving around the other day and drove past a building that has housed several restaurants in the past few years. There were construction trucks outside - obviously another restaurant is going in. I started wondering about how the people who were in the location before might have mapped out their business plan. Did they spend all their time (and money) on the decor inside the restaurant and no time at all on a marketing strategy? What sets you apart in your business? How are you different? When you...

theradiobiz.blogspot.com

theRadio.biz blog: Keeping Up The Momentum

http://theradiobiz.blogspot.com/2009/12/keeping-up-momentum.html

Keeping Up The Momentum. The talk of the sports world today was the issue of Indianapolis Colts coach Jim Caldwell benching several key players (including Peyton Manning) in the 3rd Quarter with the team up just 5 points on the New York Jets. Of course, you know how this story turns out. The Jets come back and the Colts reserve players are no match for the Jets starters. The Final Score? NY Jets 29, Colts 15 ending the Colts perfect season. INVITE THEM TO YOUR BUSINESS! By the way, there's no research th...

theradiobiz.blogspot.com

theRadio.biz blog: Product Placement ... in Commercials?

http://theradiobiz.blogspot.com/2011/08/product-placement-in-commercials.html

Product Placement . in Commercials? Have you seen the new "Super Fan Nation" commercial from Old Navy? If you haven't, check it out. And, when you're watching, pay close attention to the Auburn fan who shows up at the end with pizza. Product placement for Dominos within the Old Navy commercial! Subscribe to: Post Comments (Atom). What is theRadio.biz? Music, Pop Culture, Advertising and Sales Tips. Our company provides commercial VoiceOvers for Radio and TV, Copywriting, Complete Audio Production, Produc...

theradiobiz.blogspot.com

theRadio.biz blog: Explain it to me like I'm a 4-Year-Old

http://theradiobiz.blogspot.com/2009/11/explain-it-to-me-like-im-4-year-old.html

Explain it to me like I'm a 4-Year-Old. Remember the great line from Denzel Washington in the movie. His character, Attorney Joe Miller, while trying to understand the situation from his potential client, Andrew Beckett (played by Tom Hanks), says, “Now, explain it to me like I’m a Four-Year-Old.”. The same concept needs to be applied to copywriting for radio and tv. The classic “hooks” that work when we’re four, still work at 44, 64, 84, 104 . Subscribe to: Post Comments (Atom). What is theRadio.biz?