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The Strategic Guy

The Strategic Guy Timely Views and Best Practices for a Social World. Market Shifts Take a $7.5B Bite Out of this Global Leader. July 31, 2015 - No Comments. There is an interesting read in the New York Times about Microsoft’s dramatic $7.5B right-off of the value of its Nokia acquisition. Was this simply a failed corporate strategy? Quiet Greens and Marketers’ Guideposts. July 28, 2015 - No Comments. Steer Clear of the “Ta Da” in Marketing Campaign Reporting. July 22, 2015 - No Comments. One ringtwo rin...

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The Strategic Guy Timely Views and Best Practices for a Social World. Market Shifts Take a $7.5B Bite Out of this Global Leader. July 31, 2015 - No Comments. There is an interesting read in the New York Times about Microsoft’s dramatic $7.5B right-off of the value of its Nokia acquisition. Was this simply a failed corporate strategy? Quiet Greens and Marketers’ Guideposts. July 28, 2015 - No Comments. Steer Clear of the “Ta Da” in Marketing Campaign Reporting. July 22, 2015 - No Comments. One ringtwo rin...
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The Strategic Guy | thestrategicguy.com Reviews

https://thestrategicguy.com

The Strategic Guy Timely Views and Best Practices for a Social World. Market Shifts Take a $7.5B Bite Out of this Global Leader. July 31, 2015 - No Comments. There is an interesting read in the New York Times about Microsoft’s dramatic $7.5B right-off of the value of its Nokia acquisition. Was this simply a failed corporate strategy? Quiet Greens and Marketers’ Guideposts. July 28, 2015 - No Comments. Steer Clear of the “Ta Da” in Marketing Campaign Reporting. July 22, 2015 - No Comments. One ringtwo rin...

INTERNAL PAGES

thestrategicguy.com thestrategicguy.com
1

4 Best Practices for Web2Sales Efficiency

http://thestrategicguy.com/4-best-practices-for-web2sales-efficiency

You are here: Home. 4 Best Practices for Web2Sales Efficiency. May 19, 2015. 4 Best Practices for Web2Sales Efficiency. Earlier this month I took the stage at the Mid Atlantic Marketing Summit. For a keynote presentation and to host a panel of corporate marketers. The topic of our discussion: Web2Sales Hot Marketing Trend or Unfulfilled Hype? Check out the video below for more insight on the four best practices to create, execute and evaluate a Web2Sales campaign:. Think like a publisher. Queasy Unease A...

2

3 Ways B2B Sales Rep Can Avoid the Coming Extinction

http://thestrategicguy.com/3-ways-b2b-sales-rep-can-avoid-the-coming-extinction

You are here: Home. 3 Ways B2B Sales Rep Can Avoid the Coming Extinction. May 4, 2015. 3 Ways B2B Sales Rep Can Avoid the Coming Extinction. For decades, families welcomed the milk man on a daily basis. The rise of refrigeration made the profession obsolete. Here is a trivia question for the next time you and a group of friends enjoy tasty beverages at the neighborhood pub: can you name a once plentiful job that no longer exists? What was the last one? To self-service eCommerce by 2020. I find Hoar’s pre...

3

Power Found @ Mid Atlantic Marketing Summit

http://thestrategicguy.com/power-found-mid-atlantic-marketing-summit

You are here: Home. Power Found @ Mid Atlantic Marketing Summit. May 12, 2015. Power Found @ Mid Atlantic Marketing Summit. Power statements during my Web2Sales keynote produced a positive social reaction. Power statements infuse meaning and memorability into a presentation. This is especially true at an industry conference, where speakers jockey for attention amidst a myriad of competing views and distractions. Last week’s Mid Atlantic Marketing Summit. Joe Payne, former CEO, Eloqua. Sales is an art at ...

4

Call for Pride and Professionalism in Enterprise Sales

http://thestrategicguy.com/call-for-pride-and-professionalism-in-enterprise-sales

You are here: Home. Call for Pride and Professionalism in Enterprise Sales. March 4, 2015. Call for Pride and Professionalism in Enterprise Sales. I am a sales guy. I love every aspect of it — from the initial contact with a prospect, to nurturing and building a relationship, identification of an opportunity, and (ultimately) close. Here is a wonderful clip from the classic film Boiler Room of one sales rep giving an industry counterpart a bit of encouragement. I’ve included below an Email I receiv...

5

Super Speaker Jimmy V

http://thestrategicguy.com/super-speaker-jimmy-v

You are here: Home. Super Speaker Jimmy V. February 2, 2015. Super Speaker Jimmy V. For me, the apex of excitement is the moment just before I take the stage. I have a compelling and timely topic. I’ve added a splash of humor to the presentation. And I am ready to bring a level of energy and enthusiasm to connect with the audience. You can review videos of my event keynotes and panels at this link. With this in mind, I invested a couple of hours this weekend watching YouTube clips of conference speakers ...

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modernmarketingtoday.com modernmarketingtoday.com

Homage to the Art of B2B Sales – ModernMarketingToday

http://modernmarketingtoday.com/homage-to-the-art-of-b2b-sales

Marketing Automation and CRM. The Marketing Nation Summit 2016. Oracle’s Modern Marketing Experience. Salesforce World Tour 2016. Mid-Atlantic Marketing Summit 2015. The total guide for B2B marketing and sales professionals. Marketing Automation and CRM. The Marketing Nation Summit 2016. Oracle’s Modern Marketing Experience. Salesforce World Tour 2016. Mid-Atlantic Marketing Summit 2015. Homage to the Art of B2B Sales. June 10, 2015. One ringtwo ringsand then the third. This is no smile and dial operatio...

thesocialpeople.blogspot.com thesocialpeople.blogspot.com

TheSocialPeople LLC.,: March 2013

http://thesocialpeople.blogspot.com/2013_03_01_archive.html

Wednesday, March 20, 2013. The 10 Commandments of Social Media for Brands. Fleeting as social media exchanges may seem, they can have a pronounced impact on business and their influence can echoe far beyond a simple post or retweet. While the anonymous, public and often informal nature of Internet dialogue often leads corporations to relax their guard, it’s important to note: Managing a brand’s social media presence is a tricky balancing act. The key to being successful? Over time, through constant two-w...

tonyloftis.blogspot.com tonyloftis.blogspot.com

Outcroppings: Your value to Google and Facebook

http://tonyloftis.blogspot.com/2012/02/your-value-to-google-and-facebook.html

At the intersection of technology, public relations, marketing and society. Thursday, February 23, 2012. Your value to Google and Facebook. How much are you worth online? According to JP Morgan, you are worth $24.00 to Google and $4.00 to Facebook. Outcroppings by Tony Loftis. Subscribe to: Post Comments (Atom). Follow me on Twitter @anthonyloftis. Outcroppings by Tony Loftis. Wayland, Mass., United States. View my complete profile. There was an error in this gadget. What I said before. Marketing Over Co...

tonyloftis.blogspot.com tonyloftis.blogspot.com

Outcroppings: January 2010

http://tonyloftis.blogspot.com/2010_01_01_archive.html

At the intersection of technology, public relations, marketing and society. Wednesday, January 27, 2010. Where the money goes in communications. To profit in a war, you have to be an arms provider. To profit in the communications age, you have to be a carrier. So here is my question. Clearly, twenty-five years ago we were able to live without some of these technologies. If you were unemployed, what would you give up first? Outcroppings by Tony Loftis. Links to this post. Saturday, January 9, 2010. On how...

tonyloftis.blogspot.com tonyloftis.blogspot.com

Outcroppings: November 2009

http://tonyloftis.blogspot.com/2009_11_01_archive.html

At the intersection of technology, public relations, marketing and society. Monday, November 30, 2009. Not for the first time in my life, I am going to go out on a limb here. I disagree with the conventional wisdom about how Tiger should react to the storm surrounding his car accident. What if he had an affair, denies it and later we find out the truth? There is nothing to be gained by coming out with a statement other than he ran into a fire hydrant, which amounts to minor traffic accident. The other da...

gotostrategic.com gotostrategic.com

Press Releases Archives - Strategic Communications Group

http://gotostrategic.com/category/articles-news3

News & Events. Strategic Communications Group’s Just Published eBook for Modern Marketers Shares LinkedIn Best Practices. August 4, 2016. McLean, VA August 4, 2016. Strategic Communications Group (Strategic) announced today that its online magazine for business-to-business (B2B) marketers and sales professionals, Modern Marketing Today. Has released a free eBook titled, 3 (Unexpected) Ways to Use LinkedIn for Business Success. In technology history, according to Forbes. About Strategic Communications Gro...

tonyloftis.blogspot.com tonyloftis.blogspot.com

Outcroppings: February 2011

http://tonyloftis.blogspot.com/2011_02_01_archive.html

At the intersection of technology, public relations, marketing and society. Wednesday, February 23, 2011. How PowerPoint Presentations are like movies. There is nothing wrong with PowerPoint, except the way people use it. PowerPoint is a visual media but presenters insist using PowerPoint as a text document. It's not. Think about the best presentation that you have ever seen. It was image rich and text light. Most PowerPoints fail for three reasons:. 1) Presenters fail to deliver a compelling narrative.

tonyloftis.blogspot.com tonyloftis.blogspot.com

Outcroppings: August 2011

http://tonyloftis.blogspot.com/2011_08_01_archive.html

At the intersection of technology, public relations, marketing and society. Monday, August 1, 2011. The Upcoming Wireless Patent War. In an odd story that most consumers will bypass this morning comes the news that Apple, RIM and Microsoft recently bought a block of patents from the once Internet darling now defunct Nortel networks. Why should we worry? Remember the company that held RIM hostage with a vague but eventually enforceable patent. Outcroppings by Tony Loftis. Links to this post. I have spent ...

tonyloftis.blogspot.com tonyloftis.blogspot.com

Outcroppings: March 2010

http://tonyloftis.blogspot.com/2010_03_01_archive.html

At the intersection of technology, public relations, marketing and society. Sunday, March 21, 2010. Social Media Users Older Than Most Suppose. When most people are asked to conjure an image of a social media user, they reflexively think of teen or pre-teen posting pretty pictures on MySpace and Facebook. But that demographic mental picture is in stark contrast with reality. According to some nifty research. What does this mean for brands and their marketers? Outcroppings by Tony Loftis. My extended fami...

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The Strategic Guy Timely Views and Best Practices for a Social World. Market Shifts Take a $7.5B Bite Out of this Global Leader. July 31, 2015 - No Comments. There is an interesting read in the New York Times about Microsoft’s dramatic $7.5B right-off of the value of its Nokia acquisition. Was this simply a failed corporate strategy? Quiet Greens and Marketers’ Guideposts. July 28, 2015 - No Comments. Steer Clear of the “Ta Da” in Marketing Campaign Reporting. July 22, 2015 - No Comments. One ringtwo rin...

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