observationsonceremoved.blogspot.com
Observations Once Removed: 3 Billion Connected Consumers
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Observations on traditional and digital publishing. Monday, November 16, 2009. 3 Billion Connected Consumers. This is the forth post in a continuing series from a technology seminar by Creative Strategies. On October 23, 2009. What does it mean to content producers like Thomas Nelson to have 3 billion connected consumers? What are we doing at Thomas Nelson to make sure we are producing content for 3 billion connected consumers? What does the consumer of that author’s content want? In my next blog, I will...
observationsonceremoved.blogspot.com
Observations Once Removed: November 2008
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Observations on traditional and digital publishing. Tuesday, November 25, 2008. Why Blogging Is Like Book Publishing. This is only my second blog, but I have an observation. Blogging is like book publishing. Here are a few reasons:. According to The Blog Herald. Book publishers launch around 200,000 new books a year. So every year we add a lot of books to the millions of books that publishers already have in their catalogs from many years of publishing. 2) Content is King:. My hunch is that we will conti...
observationsonceremoved.blogspot.com
Observations Once Removed: December 2009
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Observations on traditional and digital publishing. Monday, December 14, 2009. What Matters Now: get the free ebook. Most interesting idea from Seth Godin. It is a free e-book, with several prominent Nashvillians that have contributed a great message and are quite succuessful in social media space. Basically, it's a free e-book titled What Matters Now. It's a good read from smart folks. Tuesday, December 1, 2009. United Breaks Guitars - A Lesson in Social Media. Here’s the first video:. Hendersonville, T...
observationsonceremoved.blogspot.com
Observations Once Removed: September 2009
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Observations on traditional and digital publishing. Sunday, September 27, 2009. Basic Social Networking Terminology. I spent the last three days at the annual summit of the Society of International Business Fellows. SIBF) SIBF is an organization of about 500 international business executives and owners that share international and domestic business ideas and assist each other around the globe. SIBF has been quite helpful in our efforts to build our business internationally and find suppliers abroad.
observationsonceremoved.blogspot.com
Observations Once Removed: November 2009
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Observations on traditional and digital publishing. Monday, November 30, 2009. Evolving Business Models for Content Producers. This is the sixth and likely final post in a continuing series from a technology seminar by Creative Strategies. On October 23, 2009. The connected world is driving new business models. Here’s a few we publishers need to consider:. Ala Carte Micro Transactions. We need to pioneer this in publishing. It is especially relevant to our reference and self-help books. Could we ...This ...
observationsonceremoved.blogspot.com
Observations Once Removed: United Breaks Guitars - A Lesson in Social Media
http://observationsonceremoved.blogspot.com/2009/12/united-breaks-guitars-lesson-in-social.html
Observations on traditional and digital publishing. Tuesday, December 1, 2009. United Breaks Guitars - A Lesson in Social Media. You may have heard about this, but in case you have not it’s a great lesson in how quickly social media can spread when something goes wrong. This e-mail text from my father-in-law says it best:. Taylor Guitars sent the musician two new custom guitars in appreciation for the product recognition from the video that has lead to a sharp increase in orders. Another really funny thi...
observationsonceremoved.blogspot.com
Observations Once Removed: DigiReady Update
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Observations on traditional and digital publishing. Monday, August 31, 2009. Two weeks ago we completed the first two DigiReady training seminars. We trained 16 freelancers and 11 additional internal editors for a total of 15 trained internal editors. We surveyed them, and the results are overall positive. The general findings are:. Being 100% DigiReady is critical to our future. We are far ahead of our competition. DigiReady will increase our sales. DigiReady will streamline our processes. Nelson editor...
observationsonceremoved.blogspot.com
Observations Once Removed: June 2009
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Observations on traditional and digital publishing. Sunday, June 14, 2009. Future of Book Publishing. I attended BEA a couple weeks ago basically to engage in research for our online and digital strategies. It was the most interesting BEA I have attended, and I have been going to them off an on for 20 years. The anticipation around the imminent changes in our business creates a unique atmosphere. Insightful and interesting. In a recent blog, Michael posted his BEA speech:. Future of Book Publishing.
observationsonceremoved.blogspot.com
Observations Once Removed: April 2009
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Observations on traditional and digital publishing. Thursday, April 30, 2009. Bowker Pub Track 2008 Book Research. Bowker’s Pub Track. Presented interesting facts from their 2008 Demographics and Book Buying Behaviors survey at ECPA’s Executive Leadership Summit. Here are some quick facts. Only 45% of Americans over 13 years-old read books. 32% of book readers are over 55 years-old. The average book reader is 44. Which and how much media do Americans consume each week? 13 hours watching TV. Consumers are...
observationsonceremoved.blogspot.com
Observations Once Removed: Evolving Business Models for Content Producers
http://observationsonceremoved.blogspot.com/2009/11/evolving-business-models-for-content.html
Observations on traditional and digital publishing. Monday, November 30, 2009. Evolving Business Models for Content Producers. This is the sixth and likely final post in a continuing series from a technology seminar by Creative Strategies. On October 23, 2009. The connected world is driving new business models. Here’s a few we publishers need to consider:. Ala Carte Micro Transactions. We need to pioneer this in publishing. It is especially relevant to our reference and self-help books. Could we ...This ...
