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Health Care and Branding | Learning to leverage the potential for marketing and branding in health care

Learning to leverage the potential for marketing and branding in health care (by John Berg)

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Health Care and Branding | Learning to leverage the potential for marketing and branding in health care | thoughtsonhcbranding.wordpress.com Reviews
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Learning to leverage the potential for marketing and branding in health care (by John Berg)
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Health Care and Branding | Learning to leverage the potential for marketing and branding in health care | thoughtsonhcbranding.wordpress.com Reviews

https://thoughtsonhcbranding.wordpress.com

Learning to leverage the potential for marketing and branding in health care (by John Berg)

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1

Trouble with Healthcare Ratings and Reports | Health Care and Branding

https://thoughtsonhcbranding.wordpress.com/2012/07/05/trouble-with-healthcare-ratings-and-reports-3

Health Care and Branding. Learning to leverage the potential for marketing and branding in health care. Trouble with Healthcare Ratings and Reports. Today Consumer Reports announced it’s new safety ratings report. More than half of the 1,159 hospitals scored below 50% and none scored better than 72 on a 100 point scale. Their scoring system incorporated measures from the Leapfrog safety rating system. How did their mean rating score vary so much? How do we interpret this? If the area of patient safety is...

2

On Health Care Reform | Health Care and Branding

https://thoughtsonhcbranding.wordpress.com/2012/07/04/true-health-care-reform-32

Health Care and Branding. Learning to leverage the potential for marketing and branding in health care. On Health Care Reform. The Supreme Court upheld the Affordable Care Act. I have avoided posting on this subject largely to take the time to learn more about the ruling but also because I am most definitely not a legal expert. Obviously this is a large, complex law and the ruling itself held a number of complexities that will take time to figure out. Add in the fact that we are facing dramatic increases...

3

Leapfrog release hospital safety scores | Health Care and Branding

https://thoughtsonhcbranding.wordpress.com/2012/06/13/leapfrog-release-hospital-safety-scores-8

Health Care and Branding. Learning to leverage the potential for marketing and branding in health care. Leapfrog release hospital safety scores. In the excitement last week, I almost missed this. Leapfrog released a new hospital safety score. And it has drawn a fair amount of criticism. Posted in report cards. Newer Entry →. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). Notify me of new comments via email.

4

Healthcare Cost Growth Acceleration Continues | Health Care and Branding

https://thoughtsonhcbranding.wordpress.com/2012/06/25/healthcare-cost-growth-acceleration-continues

Health Care and Branding. Learning to leverage the potential for marketing and branding in health care. Healthcare Cost Growth Acceleration Continues. Healthcare Cost Growth Acceleration Continues. Sorry Mr. Blitzer – to those of us working on figuring out how to make health care reform work, the answer is pretty obvious. Give us a try the next time you are perplexed. Posted in Healthcare costs. And tagged David Blitzer. Newer Entry →. Leave a Reply Cancel reply. Enter your comment here. Remedy Ad Agency...

5

Physicians Intimidate Patients? | Health Care and Branding

https://thoughtsonhcbranding.wordpress.com/2012/06/25/physicians-intimidate-patients-21

Health Care and Branding. Learning to leverage the potential for marketing and branding in health care. Explores this issue on how patients are anxious and intimidated when speaking with their physicians. I think that a key insight is how we perceive physicians at some core level. A fascinating book, The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy As They Do. By Clotaire Rapaille, provides an insightful look at how Americans perceive physicians. Newer Entry →.

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