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Lessons the Iditarod can teach Washington | Health Care Policy Matters

http://hcpolicymatters.com/iditarod-lessons

Lessons the Iditarod can teach Washington. March 21, 2014. Check out this great piece on the need for bold action to solve America’s healthcare problems written by TogoRun’s President Gloria Janata and DC Managing Director and editor of HCPolicyMatters, Anne Woodbury. Find the full article here. And tell us what you think.

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Rachel Holden | Health Care Policy Matters

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All posts by Rachel Holden. To Tweet or not to Tweet: Europe’s digital conundrum. May 1, 2014. For most pharmaceutical companies in Europe, the use of Twitter verges on an existential crisis. With social media regulations that vary from country to country and language barriers to overcome, companies often find themselves asking, ‘Why do I need Twitter and what value can Tweeting bring? Why do I need Twitter? Companies are now bound by the following PMCPA guidance on digital communications:.

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Communicating the role of sugar in the obesity epidemic | Health Care Policy Matters

http://hcpolicymatters.com/communicating-the-role-of-sugar-in-the-obesity-epidemic

Communicating the role of sugar in the obesity epidemic. August 14, 2014. Obesity is a global epidemic that impacts all people either directly or indirectly regardless of race, gender or nationality. Through the lens of a health care communications pro in the UK, TogoRun UK’s Jessica Greenman weighs in with her perspective. In recent months, efforts have been initiated to curb the sugar problem. Including Action on Sugar. Even if measures are taken to reduce the levels of hidden sugars, foods such as cak...

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Amanda Lieberman | Health Care Policy Matters

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All posts by Amanda Lieberman. Compassionate Use: Experimental Drug Access from the Ebola Crisis to #Save[Patient]. September 16, 2014. During his visit to the U.S. Centers for Disease and Control today in Atlanta, President Barack Obama announced a major expansion of military and medical resources. To combat the spread of the Ebola virus, including the development of 17 treatment centers, training for thousands of healthcare workers and the creation of a military control center for coordination. If a re...

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Published Articles | Health Care Policy Matters

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Read published articles by Editorial Team. From leading to partnering in the age of influence. Article written by Anne Woodbury. In the health care industry, it’s become pretty clear that just because a company has a point of view it wants to advance, it doesn’t mean others will join in, or even listen. The smart companies are talking less and listening more. They will focus less on thought leadership and more on being thought partners. What’s a thought partner? Read the PR Week.

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Using Twitter for Good | Unleashed

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Using Twitter for Good. April 8, 2013. Michelle Belieber Conley rocking the classic swept bangs. Justin Bieber, one of pop culture’s legendary tweens in the game right now, has more than 33 million followers on Twitter that’s half the population of the United Kingdom! With this type of following comes massive reach, so my question is: how can the Biebs leverage Twitter and really do some good in the world? There are celebrities out there that do it actor Edward Norton (. As far as resources go,. So for J...

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Mobile | Unleashed

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MHealth innovation platform or app trap? February 22, 2013. Looking at these spends begs the following question: Is this flurry of activity the act of genuine healthcare innovation forging into the digital space or merely the repurposing of long-existent digital technologies now re-branded and pointed at the healthcare market? Continue reading →. Moving from quantity to quality in mHealth begins by listening to HCPs. December 18, 2012. Continue reading →. Have a specific topic you'd like us to discuss?

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July, 2015 | Unleashed

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Monthly Archives: July 2015. Let’s Talk About Cuba. July 23, 2015. The word of the day is Cuba. With the restoration of Cuban-American relations, Cuba is re-entering the U.S. media stream in no small way. In the past month, America has been excited about the re-establishment of the embassies. Enraptured by the U.S.-Cuba showing in the Gold Cup quarterfinals. And abuzz with discussion of President Obama’s foreign goals. After over half a century of silence, what is still unheard? Of successful disease int...

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Telling Togo’s Tale: A Photo Essay | Unleashed

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Notes from the Trail. Telling Togo’s Tale: A Photo Essay. April 15, 2013. Photos by Marc Heft. Video by Theresa Rotunno. Have a specific topic you'd like us to discuss? Tell us your thoughts. Millions of Steps & Counting! HC Policy Power Players Series: National Quality Forum. Let’s Talk About Cuba. Mayor of the people, master of communications: A lesson in PR from former Boston mayor, Thomas M. Menino. When Brands Bark: A Genuine Voice Always Resonates. Notes from the Trail.

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August, 2014 | Unleashed

http://unleashedblog.net/2014/08

Monthly Archives: August 2014. Analyzing the Success of the ALS Ice Bucket Challenge. August 20, 2014. Chances are, you’ve already heard of the ALS Ice Bucket Challenge. Not only has the campaign gone viral on social media, but it has sparked speculation about who can be credited. These types of metrics are a communicators dream, not only because of the high level of engagement, but also because the engagement has resulted in measurable action. The ALS Association. Reported that as of August 20. Compared...