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Touch Point City | Jaywalking the intersections of marketing, sales and brand

Jaywalking the intersections of marketing, sales and brand (by Vince Giorgi)

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Touch Point City | Jaywalking the intersections of marketing, sales and brand | touchpointcity.wordpress.com Reviews

https://touchpointcity.wordpress.com

Jaywalking the intersections of marketing, sales and brand (by Vince Giorgi)

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1

Do You Consider Sales a Dirty Word? | Touch Point City

https://touchpointcity.wordpress.com/2012/11/15/do-you-consider-sales-a-dirty-word

Jaywalking the intersections of marketing, sales and brand. Laquo; Getting Marketing and Sales Alignment on Your Message. Native Advertising: Content Marketing and Advertising Join Forces. Do You Consider Sales a Dirty Word? 11152012 by Vince Giorgi. Do you avoid the word “sales” in your marketing communications? I don’t mean “sales” the noun, as in “Sales were up 12 percent year over year.”. I mean “sales” the adjective, as in “sales representative.”. The Age-Old Debate: Is Sales a Dirty Word? Not to re...

2

Brand Origin: Don’t Leave Home Without One | Touch Point City

https://touchpointcity.wordpress.com/2013/01/05/brand-origin-dont-leave-home-without-one

Jaywalking the intersections of marketing, sales and brand. Laquo; Native Advertising: Content Marketing and Advertising Join Forces. Brand Origin: Don’t Leave Home Without One. 01052013 by Vince Giorgi. Brand image should be grounded in brand origin. By that I mean, the foundation or “genealogy” from which a brand draws its image and differentiation. The brand has neglected to articulate its origin. Brand Origin: Underpinnings to an Image. We tested the half-baked thought with a few examples. One more: ...

3

Getting Marketing and Sales Alignment on Your Message | Touch Point City

https://touchpointcity.wordpress.com/2012/11/03/getting-marketing-and-sales-alignment-on-your-message

Jaywalking the intersections of marketing, sales and brand. Laquo; Research as a Content Marketing Asset: Valuable or TMI? Do You Consider Sales a Dirty Word? Getting Marketing and Sales Alignment on Your Message. 11032012 by Vince Giorgi. What’s the secret to getting Marketing and Sales alignment on your message? Here’s a thought: Forget about the message for a while. Focus instead on content. Recently a firm called Corporate Visions. You can see the survey results here. As marketing and sales challenge...

4

Native Advertising: Content Marketing and Advertising Join Forces | Touch Point City

https://touchpointcity.wordpress.com/2012/12/09/native-advertising-content-marketing-and-advertising-join-forces

Jaywalking the intersections of marketing, sales and brand. Laquo; Do You Consider Sales a Dirty Word? Brand Origin: Don’t Leave Home Without One. Native Advertising: Content Marketing and Advertising Join Forces. 12092012 by Vince Giorgi. Content marketing and advertising are sometimes presented as either-or. Creating your own value-adding content and channels, some people argue, means you don’t need to rent others’ media to reach your target audience. Some marketers are attaching a relatively new label...

5

Marcus Sheridan’s Secret to Content Planning | Touch Point City

https://touchpointcity.wordpress.com/2012/10/06/marcus-sheridans-secret-to-content-planning

Jaywalking the intersections of marketing, sales and brand. Laquo; Content Marketing Metrics Simplified. Research as a Content Marketing Asset: Valuable or TMI? Marcus Sheridan’s Secret to Content Planning. 10062012 by Vince Giorgi. If you’re looking for a “True North” around which to orient content planning, consider this advice from Marcus Sheridan. One of the keynote speakers at last week’s Content Marketing World 2012. Ready for the four words? They ask. We answer. Content Planning Under Duress.

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Touch Point City | Jaywalking the intersections of marketing, sales and brand

Jaywalking the intersections of marketing, sales and brand. Brand Origin: Don’t Leave Home Without One. 01052013 by Vince Giorgi. Brand image should be grounded in brand origin. By that I mean, the foundation or “genealogy” from which a brand draws its image and differentiation. But when we talk with people who know the category well, they tell us buyers and specifiers regard the brand’s products as “pretty good.” Better than average, but by no means best in class. Brand Origin: Underpinnings to an Image.

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