constellationcc.blogspot.com
Event Measurement and Return on Investment: August 2013
http://constellationcc.blogspot.com/2013_08_01_archive.html
Wednesday, August 28, 2013. 10 Steps to Better. Visitor Attraction, Experience and Commitment for Increased ROI at Trade Shows. I liken many companies I see at trade shows to a fisherman who simply hopes a specific species of fish will jump right into his or her boat! It is a pretty unlikely scenario. Put yourself to the test and see how many of these steps you take as an exhibitor, or perhaps, observe as a visitor to an exhibit experience: (Check the ones you practice or observe regularly). 5) Convey vi...
constellationcc.blogspot.com
Event Measurement and Return on Investment: Measurement Tip 27
http://constellationcc.blogspot.com/2013/08/measurement-tip-27.html
Thursday, August 1, 2013. 8220;Mending the Message”. To Improve Event ROI! Next time you take a stroll through a trade show exhibit hall, ask yourself, “Can I tell what these companies do by looking at their exhibits? Better yet, “What is their primary selling proposition? And, “Can I spot a clear message that is strong enough to compel a prospect to actually enter their booth? Chances are you will end up more baffled than educated about exhibitors’ offerings. In fact, the sales message. It is equally im...
constellationcc.blogspot.com
Event Measurement and Return on Investment: October 2013
http://constellationcc.blogspot.com/2013_10_01_archive.html
Friday, October 25, 2013. Gathering the Right Information at Trade Shows and Events. Most often show managers leave a trade show or event with what they consider to be a substantial amount of leads. However, once these contacts are properly formatted into a leads database, it becomes clear that event staff neglected to capture key pieces of information from the potential prospect or lead. If show managers streamline the process by which they capture leads information at a trade show or event by using a w...
constellationcc.blogspot.com
Event Measurement and Return on Investment: October 2012
http://constellationcc.blogspot.com/2012_10_01_archive.html
Tuesday, October 30, 2012. What Does Success Look Like? Characteristics of a Very Successful Trade Show Marketing Program. A client recently asked me to. Detail the characteristics of the company. S trade show program that set it apart from others in their industry. I was happy to oblige, as this client. S trade show marketing program is exemplary by comparison to most programs in all industry segments. And, our expert knowledge of this client. Direct linkage to sales activity and accomplishment. Superio...
creativetraining.com
Why Train?
http://www.creativetraining.com/train
Why Invest in Training? Training Your Exhibit Staff Will Pay for Itself Many Times Over! Rdquo;) the role your exhibit staff plays in your company’s success at a show or event is huge — 85% of an exhibitor’s success lies in the performance of the staff. Exhibit staff training is often one of the first things cut from an event budget. After all, it’s easy to cut and not too many people will complain. Although harder to quantify, consider the cost of leads were never captured, cross-selling o...Exhibit sta...
constellationcc.blogspot.com
Event Measurement and Return on Investment: August 2012
http://constellationcc.blogspot.com/2012_08_01_archive.html
Wednesday, August 29, 2012. Win Lose or Draw, How Do You Know? The first question usually asked when an event’s marketing team returns home after a show is, “How did we do? 8221; Many times the answers are simply opinions of the most obvious indicators based upon observation and gut feel. For example, “Did we have a lot of visitors? 8221; “Did we get a lot of interaction? 8221; and “Did we collect a lot of leads? The variables above are opportunities/limitations of the show attendance. It is possible...
constellationcc.blogspot.com
Event Measurement and Return on Investment: Measurement Tip 30
http://constellationcc.blogspot.com/2013/10/measurement-tip-30.html
Friday, October 25, 2013. Gathering the Right Information at Trade Shows and Events. Most often show managers leave a trade show or event with what they consider to be a substantial amount of leads. However, once these contacts are properly formatted into a leads database, it becomes clear that event staff neglected to capture key pieces of information from the potential prospect or lead. If show managers streamline the process by which they capture leads information at a trade show or event by using a w...
constellationcc.blogspot.com
Event Measurement and Return on Investment: Measurement Tip 29
http://constellationcc.blogspot.com/2013/09/measurement-tip-29.html
Wednesday, September 25, 2013. Staff surveys after every event define event effectiveness and gently remind the staff of their responsibilities! Staff and Stakeholder surveys are one of the most valuable measurements of event effectiveness. They provide "internal customer feedback" on your events. This feedback should be a cornerstone for any well run event marketing program. Posted by Ed Jones. October 19, 2013 at 2:06 PM. Subscribe to: Post Comments (Atom). Identify and qualify new sales opportunities?
constellationcc.blogspot.com
Event Measurement and Return on Investment: May 2013
http://constellationcc.blogspot.com/2013_05_01_archive.html
Friday, May 31, 2013. How Forecasting a Marketing Event Influences Perceptions and Results. Use the following variables and metrics to develop a forecast for an upcoming trade show or event:. Number of Staff Required. Number of Engaged Prospects. Number of Committed Leads. Number of Impressions - Promotion Impact. Advertising Equivalent Value (Media Value). Customer Relationship Management Value. Payback Ratio - ROI. President, Constellation Communication Corporation. Posted by Ed Jones. The conferences ...