tradeshowperspectives.blogspot.com

TRADE SHOW PERSPECTIVES

IDEAS FROM THE AISLE - what we have seen, heard, experienced and learned as we travel the trade show and event circuit. Wednesday, October 12, 2011. The Path to Excellence. According to a quote attributed to Tom Watson, IBM genius, in Tom Peter's book Brand You, "the path to excellence is to stop doing unexcellent things". What does that mean for us in the exhibiting and event industry? Stop doing what you have always done because you have always done it that way before. And don't get a good answer.

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TRADE SHOW PERSPECTIVES | tradeshowperspectives.blogspot.com Reviews

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IDEAS FROM THE AISLE - what we have seen, heard, experienced and learned as we travel the trade show and event circuit. Wednesday, October 12, 2011. The Path to Excellence. According to a quote attributed to Tom Watson, IBM genius, in Tom Peter's book Brand You, the path to excellence is to stop doing unexcellent things. What does that mean for us in the exhibiting and event industry? Stop doing what you have always done because you have always done it that way before. And don't get a good answer.

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TRADE SHOW PERSPECTIVES | tradeshowperspectives.blogspot.com Reviews

https://tradeshowperspectives.blogspot.com

IDEAS FROM THE AISLE - what we have seen, heard, experienced and learned as we travel the trade show and event circuit. Wednesday, October 12, 2011. The Path to Excellence. According to a quote attributed to Tom Watson, IBM genius, in Tom Peter's book Brand You, "the path to excellence is to stop doing unexcellent things". What does that mean for us in the exhibiting and event industry? Stop doing what you have always done because you have always done it that way before. And don't get a good answer.

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tradeshowperspectives.blogspot.com

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TRADE SHOW PERSPECTIVES: April 2011

http://tradeshowperspectives.blogspot.com/2011_04_01_archive.html

IDEAS FROM THE AISLE - what we have seen, heard, experienced and learned as we travel the trade show and event circuit. Saturday, April 16, 2011. What happened to real face-to-face interaction? Ideas from the Aisle. Subscribe to: Posts (Atom). What happened to real face-to-face interaction? Ideas from the Aisle. Westboro, MA, United States. View my complete profile.

2

TRADE SHOW PERSPECTIVES: Blink - it's the first one that counts

http://tradeshowperspectives.blogspot.com/2011/08/blink-its-first-one-that-counts.html

IDEAS FROM THE AISLE - what we have seen, heard, experienced and learned as we travel the trade show and event circuit. Tuesday, August 2, 2011. Blink - it's the first one that counts. What does your exhibit staff do to enhance, detract or destroy your organization's image? When I was at IBS in Orlando in January, I was reminded of what Malcolm Gladwell, in his blockbuster book Blink. Don't make that first impression one that shuts out the possibilities of future business. What you going to do or say at ...

3

TRADE SHOW PERSPECTIVES: What's the Cost of Just Passing Out the Goodies?

http://tradeshowperspectives.blogspot.com/2011/03/whats-cost-of-just-passing-out-goodies.html

IDEAS FROM THE AISLE - what we have seen, heard, experienced and learned as we travel the trade show and event circuit. Wednesday, March 23, 2011. What's the Cost of Just Passing Out the Goodies? Shows in the food industry are just great! At a recent show, I spent two days eating my way to 3 new and unexpected pounds. Samples, samples everywhere! Only on occasion, and mostly in small company exhibits, was I asked, "How do you like the product? Or "Would you like to sample another flavor? We are the team ...

4

TRADE SHOW PERSPECTIVES: Don't Forget Your Own Promotion

http://tradeshowperspectives.blogspot.com/2011/08/dont-forget-your-own-promotion.html

IDEAS FROM THE AISLE - what we have seen, heard, experienced and learned as we travel the trade show and event circuit. Friday, August 19, 2011. Don't Forget Your Own Promotion. At the end of the day, I returned to my friend's exhibit. He asked, "So what did you think? Great promotion, huh? My reply was, "Well. it does appear to be a great sponsorship, lots of activity in the area and plenty of visibility with those great graphics. But, I am curious about something? Ideas from the Aisle. We are the team ...

5

TRADE SHOW PERSPECTIVES: Getting Your Visitors Actively Involved in Your Demos

http://tradeshowperspectives.blogspot.com/2011/07/getting-your-visitors-actively-involved.html

IDEAS FROM THE AISLE - what we have seen, heard, experienced and learned as we travel the trade show and event circuit. Friday, July 22, 2011. Getting Your Visitors Actively Involved in Your Demos. Get your booth staff tuned into letting visitors have the experience because we only retain 10% of what we see, 25% of what we see and hear and 65% of what we see, hear and DO! Let the staff feel free to guide the visitor, but make it an active hands-on experience that they will recall after the show is over.

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tradeshowperspectives.blogspot.com

TRADE SHOW PERSPECTIVES

IDEAS FROM THE AISLE - what we have seen, heard, experienced and learned as we travel the trade show and event circuit. Wednesday, October 12, 2011. The Path to Excellence. According to a quote attributed to Tom Watson, IBM genius, in Tom Peter's book Brand You, "the path to excellence is to stop doing unexcellent things". What does that mean for us in the exhibiting and event industry? Stop doing what you have always done because you have always done it that way before. And don't get a good answer.

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