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Taking a Hatchet to Your Matrix | Bad Research; No Biscuit.
https://researchrants.wordpress.com/2011/02/08/taking-a-hatchet-to-your-matrix
Bad Research; No Biscuit. Databases Are Your Friend! February 8, 2011 · 10:46 am. Taking a Hatchet to Your Matrix. Not a newsflash: I hate matrixes. That being said, I acknowledge they’re sometimes going to be necessary. If you’ve got to use one, though, I think it’s in everyone’s interest to keep each one as small as possible, and to use as few of them as possible. Then come the matrixes, where respondents are asked to rate each of the brands that they’ve heard of. Filed under bad user experiences.
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