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umarketing.txstate.edu

Office of University Marketing : Texas State University

Skip to main content. Office of University Marketing. Web and Publication Review. Home Page Event Request. Office of University Marketing. Office of University Marketing. The Office of University Marketing. Be a Bobcat campaign. Week of August 10, 2015. Incorporating the visual elements of our brand into all communications helps us advance the universitys institutional reputation by creating a valuable frame of reference. Make a creative services request. Make a photo services request.

http://umarketing.txstate.edu/

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Skip to main content. Office of University Marketing. Web and Publication Review. Home Page Event Request. Office of University Marketing. Office of University Marketing. The Office of University Marketing. Be a Bobcat campaign. Week of August 10, 2015. Incorporating the visual elements of our brand into all communications helps us advance the universitys institutional reputation by creating a valuable frame of reference. Make a creative services request. Make a photo services request.
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Office of University Marketing : Texas State University | umarketing.txstate.edu Reviews

https://umarketing.txstate.edu

Skip to main content. Office of University Marketing. Web and Publication Review. Home Page Event Request. Office of University Marketing. Office of University Marketing. The Office of University Marketing. Be a Bobcat campaign. Week of August 10, 2015. Incorporating the visual elements of our brand into all communications helps us advance the universitys institutional reputation by creating a valuable frame of reference. Make a creative services request. Make a photo services request.

INTERNAL PAGES

umarketing.txstate.edu umarketing.txstate.edu
1

Typefaces : University Marketing : Texas State University

http://www.umarketing.txstate.edu/brand/type.html

Work We Don't Do. Academic and Administrative Logos. Social Media Style Guide. Skip to main content. Work We Don't Do. Academic and Administrative Logos. Social Media Style Guide. Official university serif font. Imparts a feeling of history and academia. Complete family of light and bold, Roman and italic are recommended for all publications. Alternative font is Times. New university computers will have Adobe Garamond Pro pre-installed. Official university sans-serif font. Alternative font is Arial.

2

Resources : University Marketing : Texas State University

http://www.umarketing.txstate.edu/resources.html

Work We Don't Do. Academic and Administrative Logos. Social Media Style Guide. Skip to main content. Work We Don't Do. Academic and Administrative Logos. Social Media Style Guide. Official Texas State logos, brand PDFs, PowerPoint templates, wallpaper and more. Our editorial style is a major component of how we present ourselves to the public. A common style projects a consistent, professional image. We strive to make our best photo assets available to the Texas State community on a continual basis.

3

University Seal : University Marketing : Texas State University

http://www.umarketing.txstate.edu/brand/seal.html

Work We Don't Do. Academic and Administrative Logos. Social Media Style Guide. Skip to main content. Work We Don't Do. Academic and Administrative Logos. Social Media Style Guide. The University Seal is used to authenticate the highest official university documents and to communicate the official significance of certain special occasions and events. It is produced using metallic gold, PMS 872, and maroon, PMS 504. Use of the seal must be authorized by the president of the university.

4

Downloads : University Marketing : Texas State University

http://www.umarketing.txstate.edu/resources/downloads.html

Work We Don't Do. Academic and Administrative Logos. Social Media Style Guide. Skip to main content. Work We Don't Do. Academic and Administrative Logos. Social Media Style Guide. We maintain a brief brand guide in PDF format, as well as the presentation slides from our popular yearly workshop, Marketing Matters. Brand Guidelines in Brief. PDF, 291 KB). 2016 Marketing Matters Presentation. PDF, 1 MB). Photo and Video Release. Giving a presentation at Texas State? For many more photos. PDF, 57 KB).

5

Core Values : University Marketing : Texas State University

http://www.umarketing.txstate.edu/brand/values.html

Work We Don't Do. Academic and Administrative Logos. Social Media Style Guide. Skip to main content. Work We Don't Do. Academic and Administrative Logos. Social Media Style Guide. Our core values reflect our commitment to students, faculty and staff, as well as our various external constituents. We are student-centered. When we establish policies, make decisions or take actions, we do so with the best interest of students in mind. We look for opportunities to exceed the expectations of those we serve.

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LINKS TO THIS WEBSITE

styleguide.txstate.edu styleguide.txstate.edu

Patterns : Texas State Style Guide : Texas State University

http://www.styleguide.txstate.edu/patterns.html

Texas State Style Guide. Texas State Style Guide. Skip to main content. Texas State Style Guide. Texas State Style Guide. Our digital message comes to life by merging dynamic content with uniform and scalable content patterns. We are intelligent. Banner images are strongly recommended for the header area of all Texas State websites. Images should be 1600x400 or larger. Use semi-abstract, detailed, or blurred images. Banners are best for driving. Dont use images you dont own or have permission to use.

styleguide.txstate.edu styleguide.txstate.edu

Voice and Tone : Texas State Style Guide : Texas State University

http://www.styleguide.txstate.edu/voice-and-tone.html

Texas State Style Guide. Texas State Style Guide. Skip to main content. Texas State Style Guide. Texas State Style Guide. Words are central to the promise of higher education and are the foundation of our message on screen and in print. We are approachable. We talk to our readers, never at them. Ldquo;You’re a leader, and you want to guide others toward new and challenging paths.”. Treat every message like its a conversation. Keep the tone warm and focused on the specific audience youre trying to reach.

styleguide.txstate.edu styleguide.txstate.edu

Patterns : Texas State Style Guide : Texas State University

http://www.styleguide.txstate.edu/patterns

Texas State Style Guide. Texas State Style Guide. Skip to main content. Texas State Style Guide. Texas State Style Guide. Our digital message comes to life by merging dynamic content with uniform and scalable content patterns. We are intelligent. Banner images are strongly recommended for the header area of all Texas State websites. Images should be 1600x400 or larger. Use semi-abstract, detailed, or blurred images. Banners are best for driving. Dont use images you dont own or have permission to use.

styleguide.txstate.edu styleguide.txstate.edu

Photography : Texas State Style Guide : Texas State University

http://www.styleguide.txstate.edu/photography

Texas State Style Guide. Texas State Style Guide. Skip to main content. Texas State Style Guide. Texas State Style Guide. Our visual language connects current and future Bobcats to one of the greatest experiences of their lives. We are modern. Use the environment to frame your subject. Focus on the subject to emphasize details. Use a low angle for a dramatic feel. Practice storytelling techniques: wide establishing shot, mid-range centering on the subject, close-up detail of the action. Give your subject...

styleguide.txstate.edu styleguide.txstate.edu

Voice and Tone : Texas State Style Guide : Texas State University

http://www.styleguide.txstate.edu/voice-and-tone

Texas State Style Guide. Texas State Style Guide. Skip to main content. Texas State Style Guide. Texas State Style Guide. Words are central to the promise of higher education and are the foundation of our message on screen and in print. We are approachable. We talk to our readers, never at them. Ldquo;You’re a leader, and you want to guide others toward new and challenging paths.”. Treat every message like its a conversation. Keep the tone warm and focused on the specific audience youre trying to reach.

styleguide.txstate.edu styleguide.txstate.edu

Photography : Texas State Style Guide : Texas State University

http://www.styleguide.txstate.edu/photography.html

Texas State Style Guide. Texas State Style Guide. Skip to main content. Texas State Style Guide. Texas State Style Guide. Our visual language connects current and future Bobcats to one of the greatest experiences of their lives. We are modern. Use the environment to frame your subject. Focus on the subject to emphasize details. Use a low angle for a dramatic feel. Practice storytelling techniques: wide establishing shot, mid-range centering on the subject, close-up detail of the action. Give your subject...

styleguide.txstate.edu styleguide.txstate.edu

Colors : Texas State Style Guide : Texas State University

http://www.styleguide.txstate.edu/colors.html

Texas State Style Guide. Texas State Style Guide. Skip to main content. Texas State Style Guide. Texas State Style Guide. Our color palette is inspired by the natural and architectural beauty of the Texas State campus. And its surroundings. We are vibrant. All color combinations must exceed a 7:1 contrast ratio, the strictest industry standard. Please check color contrast. 106, 86, 56. Feature prominently, but subtly, in all digital designs. When used as a. 232, 227, 219. 222, 180, 7. 139, 174, 161.

styleguide.txstate.edu styleguide.txstate.edu

Colors : Texas State Style Guide : Texas State University

http://www.styleguide.txstate.edu/colors

Texas State Style Guide. Texas State Style Guide. Skip to main content. Texas State Style Guide. Texas State Style Guide. Our color palette is inspired by the natural and architectural beauty of the Texas State campus. And its surroundings. We are vibrant. All color combinations must exceed a 7:1 contrast ratio, the strictest industry standard. Please check color contrast. 106, 86, 56. Feature prominently, but subtly, in all digital designs. When used as a. 232, 227, 219. 222, 180, 7. 139, 174, 161.

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Skip to main content. Office of University Marketing. Web and Publication Review. Home Page Event Request. Office of University Marketing. Office of University Marketing. The Office of University Marketing. Be a Bobcat campaign. Week of August 10, 2015. Incorporating the visual elements of our brand into all communications helps us advance the universitys institutional reputation by creating a valuable frame of reference. Make a creative services request. Make a photo services request.

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