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Adventures in Advertising | Understanding and exploring a world of advertisements

Understanding and exploring a world of advertisements (by Dana)

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Understanding and exploring a world of advertisements (by Dana)
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Adventures in Advertising | Understanding and exploring a world of advertisements | understandingads.wordpress.com Reviews

https://understandingads.wordpress.com

Understanding and exploring a world of advertisements (by Dana)

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1

Influencing People (Chapter 1) | Adventures in Advertising

https://understandingads.wordpress.com/2010/05/31/influencing-people-chapter-1

Understanding and exploring a world of advertisements. Influencing People (Chapter 1). Advertising does not persuade, but does influence the consumer’s choices in small ways or ‘feathers’. When the consumer is trying to make a choice between two products, there are several methods used by advertisers. Increases familiarity with a claim. The effect of repetition is known as ‘the truth effect’. Louis Vuitton ad, Spring 2008. No Responses to “Influencing People (Chapter 1)”. Leave a Reply Cancel reply.

2

Image And Reality: Seeing Things In Different Ways (Chapter 2) | Adventures in Advertising

https://understandingads.wordpress.com/2010/06/02/image-and-reality-seeing-things-in-different-ways-chapter-2

Understanding and exploring a world of advertisements. Image And Reality: Seeing Things In Different Ways (Chapter 2). Do you see a vase or 2 faces? Do you see a young wife looking away or an old granny? We tend to evaluate brands by their attributes or features. Positive or Negative Features-. Emotions play a major role in deciding our reaction toward a brand. Ad Influence on our brand attribute agenda-. We tend to assign descriptors to brands such as reliable, cute, tough etc. Point of Sell Advertising-.

3

Maximizing Ad Effectiveness: Develop a Unique & Consistent Style (Chapter 22) | Adventures in Advertising

https://understandingads.wordpress.com/2010/05/31/maximizing-ad-effectiveness-develop-a-unique-consistent-style-chapter-22

Understanding and exploring a world of advertisements. Maximizing Ad Effectiveness: Develop a Unique and Consistent Style (Chapter 22). Chapter 22 relays the importance of executing distinctive details that will in spark memory retrieval within consumers and set a brand apart from competitive brands in the same category. To differentiate a brand from a product category it is imperative for a brand to create a one-of-a-kind style in ad presentations so that we, the target market, can identify. Of an ad ca...

4

Subliminal Advertising: The Biggest Myth of All (Chapter 3) | Adventures in Advertising

https://understandingads.wordpress.com/2010/06/02/subliminal-advertising-the-biggest-myth-of-all-chapter-3

Understanding and exploring a world of advertisements. Subliminal Advertising: The Biggest Myth of All (Chapter 3). Below are a few images of subliminal advertising or somebody on the design team being creative. Disney's supposed subliminal message. Notice the word sex spelled out in the in the plume of dust from the movie Lion King and in the ice cubes. Supposedly sex is spelled out in the ice cubes. No Responses to “Subliminal Advertising: The Biggest Myth of All (Chapter 3)”. Leave a Reply Cancel reply.

5

Continuous Tracking: Are You Being Followed? (Chapter 13) | Adventures in Advertising

https://understandingads.wordpress.com/2010/05/24/continuous-tracking-are-you-being-followed-chapter-13

Understanding and exploring a world of advertisements. Continuous Tracking: Are You Being Followed? The latest software for continious ad tracking (Like we don't have enough to keep track of). Advertisers use different methods of research to determine whether or not their ads are effective. One of the most cost effective methods is continuous monitoring. This method is also very effective for tracking their competitor’s activities as well. Continuous monitoring is achieved by conducting weekl...There are...

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Adventures in Advertising | Understanding and exploring a world of advertisements

Understanding and exploring a world of advertisements. Image And Reality: Seeing Things In Different Ways (Chapter 2). Do you see a vase or 2 faces? Do you see a young wife looking away or an old granny? We tend to evaluate brands by their attributes or features. Positive or Negative Features-. Emotions play a major role in deciding our reaction toward a brand. Ad Influence on our brand attribute agenda-. We tend to assign descriptors to brands such as reliable, cute, tough etc. Point of Sell Advertising-.

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