icoa.org.ua
Position
http://www.icoa.org.ua/en/pro-ikzr/position
1 The Association is a nonprofit open voluntary organization of legal persons who do not receive direct income (dividends) from its activities. The Association is created as a contractual organization, which is not a business entity or enterprise carries on business activities. Functions and powers of the Association rule out the possibility of actions that restrict competition among its members and other entities operating in the out-of-home advertising market. The Association has the right to open curr...
icoa.org.ua
Індустріальний Комітет Зовнішньої Реклами
http://www.icoa.org.ua/ua
ООН-реклама використовує безліч технологічних рішень для передачі повідомлення: традиційних та цифрових, лінійних й інтерактивних. Зовнішня реклама отримує користь з кожної інновації в медіа. Що б не приготував нам прогрес, ООН-реклама збирає технологічні вершки і знаходить застосування новим ідеям. ООН-реклама працює там, де люди проводять до 70% активного часу не вдома. Лише вона досягає важку ЦА: тих, хто не дивиться ТБ, вибірково читає пресу, в Інтернеті довіряє лише обраним джерелам. Благодаря наруж...
icoa.org.ua
Question and Answer from Master AD #2
http://www.icoa.org.ua/en/press-center/pytannia-vidpovid-vid-master-ad-2
Question and Answer from Master AD #2. We continue the education category from Master AD. The second question that is often asked: "Why the size of the billboard is 6x3? Billboards have many formats - from small to giant. The most famous of those is the size of 6x3 meters. What is so attractive about this format? The format 6x3 m is so popular due to several reasons:. 2 From the design point of view, on the rectangle (6x3) it is easier to build a harmonious composition. More in this category:.
icoa.org.ua
A new stage in the measurement of outdoor advertising of Ukraine: study in the format of target ratings
http://www.icoa.org.ua/en/press-center/novyi-etap-u-vymiri-zovnishnoi-reklamy-ukrainy-doslidzhennia-u-formati-tsilovykh-reitynhiv
A new stage in the measurement of outdoor advertising of Ukraine: study in the format of target ratings. The out-of-home breakfast took place in Kyiv on June 23. It devoted to the central issues of the future of research in the market of outdoor advertising. The event was held in the format of the workshop, it was attended by over 80 participants: representatives of advertising industry operators and advertising agencies advertising and marketing leading brands, journalists and market experts. Director o...
icoa.org.ua
Events
http://www.icoa.org.ua/en/activities/events
Продвижение и создание сайта. Интернет магазина поддержка и наполнение студия Unetway.
icoa.org.ua
Vadim Gusachenko: Planning and Auditing outdoor advertising reytingam is reality today
http://www.icoa.org.ua/en/press-center/vadym-husachenko-planuvannia-ta-audyt-zovnishnoi-reklamy-za-reitynhamy-realnist-sohodni
Vadim Gusachenko: Planning and Auditing outdoor advertising reytingam is reality today. We asked the head of Techcom of ICOA, the Head of information-analytical Department of the company Octagon Outdoor, Vadim Gusachenko. About main tasks Techcom works on. What's on the agenda in the Technical Committee? Will it be any innovation or qualitative changes in measurements of outdoor advertising? How do you assess the level of awareness among advertisers about OOH measurements in Ukraine? Customers aware that...
icoa.org.ua
Analytics
http://www.icoa.org.ua/en/doslidzhennya-zr/analytics
Overview of outdoor advertising market in the I half 2014. Download in format pdf. Overview of outdoor advertising market for 2014. Overview of outdoor advertising market in the I half 2015. Download in format pdf. Overview of outdoor advertising market for 2015. Overview of outdoor advertising market in the I half 2015. Download in format pdf. Обзор рынка наружной рекламы за I полугодие 2014 г. в формате ppt. Leave a comment *. Enter your message here. Enter the two words you see below.
icoa.org.ua
Question and Answer from Master AD
http://www.icoa.org.ua/en/press-center/pytannia-vidpovid-vid-master-ad
Question and Answer from Master AD. For eight years Master AD Agency has accumulated issues from customers. What is a wallscape? Where the recorded video on a digital billboard? When did the first billboard come into service? Perhaps, most of them remain unclear. Educational project "Question and Answer" answers to the questions most frequently asked by customers and gives useful tips in the sphere of outdoor advertising from the expert team of Master AD. How to write a billboard or a bigboard?
icoa.org.ua
Shell buys billboards on ratings now in Ukraine
http://www.icoa.org.ua/en/press-center/shell-kupuie-zovnishniu-reklamu-po-reitynham-teper-i-v-ukraini
Shell buys billboards on ratings now in Ukraine. The peculiarity of this planning approach is that the advertiser makes a campaign based on its performance indicators, but not on the physical addresses of ad carriers. In such programs the currency is not the price of advertising plane but the cost of the rating point. Advertising campaign of Shell aims to support the campaign "Discover Ukraine with Shell! Managing Director of MediaСom: "Outdoor advertising in Ukraine is a media with one of the lowest cos...
