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UTA Brand Studio

The home of UTA Brand Studio on the web. Research, strategy, and design for brands that tell brilliant stories.

http://www.utabrandstudio.com/

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9560 W●●●●●● Blvd.

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UTA Brand Studio | utabrandstudio.com Reviews
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The home of UTA Brand Studio on the web. Research, strategy, and design for brands that tell brilliant stories.
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UTA Brand Studio | utabrandstudio.com Reviews

https://utabrandstudio.com

The home of UTA Brand Studio on the web. Research, strategy, and design for brands that tell brilliant stories.

INTERNAL PAGES

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1

Branding Everything – UTA Brand Studio

http://utabrandstudio.com/branding-everything

Posted on December 12, 2014. In late 2012 researchers published a study in the journal. There is nothing wrong with this universal framework. In fact, we use a variant of it in much of our practice at Brand Studio. I have written much in the past about the six common types of brand promise. You determine the brand’s genetic makeup and then tailor a therapy that will best serve it. With lifestyle brands, our process focuses more on the brand-self connection and the aspiration that fuels it. Every cons...

2

Studio Notes – UTA Brand Studio

http://utabrandstudio.com/blog

Posted on August 16, 2016. The lesson behind the Pokémon Phenomenon. For several weeks in July the world’s media was besieged by Pokémon Go. The latest in a long-line of product extensions for Nintendo’s uber-successful Pokémon franchise, Pokémon Go immerses you into a virtual world hidden within the real world, creating a modern version of a scavenger hunt that leads you down streets and into public spaces on the hunt for waiting Pokémon. Five Barriers to Brand Loyalty. Posted on May 24, 2016. Marketing...

3

The Point of Attachment Podcast: For Love or Money – UTA Brand Studio

http://utabrandstudio.com/podcast-love-money

The Point of Attachment Podcast: For Love or Money. Posted on February 13, 2015. Run Time: about 20 minutes. Why do so many people groan about Valentine’s Day? It’s an annual marker that is supposed to be a celebration of love, but for many it comes across as a 24-hour commercial ritual and a gauntlet of high-pressure relationship expectations. As our strategy director, Marisa Robertson put it:. It feels like a holiday for the marketers rather than a holiday for you and your significant other. Lisa has f...

4

On Hero Branding – UTA Brand Studio

http://utabrandstudio.com/hero-branding

Posted on December 3, 2014. Photo credit: Jess Lewis under license from Stocksy.com. Is our brand the hero or is the consumer the hero? I am asked this seemingly philosophical question more and more. It hinges on a desire to understand more about how archetypes work in the context of branding. Much has been written about archetypes. To illustrate the challenge, consider The Wizard of Oz. The best-selling book and Broadway musical. In Wicked. Elpheba is the hero. What about Nike and Air Jordan? This trans...

5

Podcast – UTA Brand Studio

http://utabrandstudio.com/podcast-point-of-attachment

The Point of Attachment. One comment on “ Podcast. 2016 UTA Brand Studio.

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occasionalstory.com occasionalstory.com

Larry, Author at Occasional Story

http://occasionalstory.com/author/admin

Follow us on Twitter. Join our Facebook Group. Join me on Google Plus. Welcome to Occasional Story - Observations on the business of storytelling by Laurence Vincent close. Author Archive for: Larry. 20 Minutes of Storytelling. December 7, 2014. That’s what is required. Set an alarm on your phone to sound in 20 minutes, then start writing. Your mission: to write as fast as you can and to tell a complete story. It needs a beginning, middle and an end. Read more →. October 11, 2014. August 5, 2014. And cal...

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murketing: By Eitan Cohen. (via The Object,...

http://larryvincent.tumblr.com/post/89560394051/murketing-by-eitan-cohen-via-the-object

THE SAVORY OBSERVATIONS AND USEFUL ANECDOTES OF AN. My name is LAURENCE VINCENT. I'm a brand strategist, author, speaker, photographer and lovable nerd. Based in Los Angeles, California. When I'm not writing here about brands and things that inspire me, I look after UTA Brand Studio. Sun, June 22nd, 2014. Via The Object, Offline — Medium. Reblogged this from florarium. Reblogged this from murketing. Reblogged this from ceevee5. Reblogged this from ktothestein. Reblogged this from murketing.

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Laurence Vincent

http://larryvincent.tumblr.com/tagged/Human-Interest

THE SAVORY OBSERVATIONS AND USEFUL ANECDOTES OF AN. My name is LAURENCE VINCENT. I'm a brand strategist, author, speaker, photographer and lovable nerd. Based in Los Angeles, California. When I'm not writing here about brands and things that inspire me, I look after UTA Brand Studio. Posts on Human Interest. Sun, October 27th, 2013. You can wait for the dream project to come, or you can make the projects you have a dream. New blog post on love and creativity. My book Brand Real.

larryvincent.tumblr.com larryvincent.tumblr.com

Laurence Vincent

http://larryvincent.tumblr.com/tagged/Action

THE SAVORY OBSERVATIONS AND USEFUL ANECDOTES OF AN. My name is LAURENCE VINCENT. I'm a brand strategist, author, speaker, photographer and lovable nerd. Based in Los Angeles, California. When I'm not writing here about brands and things that inspire me, I look after UTA Brand Studio. Sun, October 27th, 2013. You can wait for the dream project to come, or you can make the projects you have a dream. New blog post on love and creativity. My book Brand Real.

larryvincent.tumblr.com larryvincent.tumblr.com

My interview with @techshop CEO @MarkHatch for...

http://larryvincent.tumblr.com/post/64297171834/my-interview-with-techshop-ceo-markhatch-for

THE SAVORY OBSERVATIONS AND USEFUL ANECDOTES OF AN. My name is LAURENCE VINCENT. I'm a brand strategist, author, speaker, photographer and lovable nerd. Based in Los Angeles, California. When I'm not writing here about brands and things that inspire me, I look after UTA Brand Studio. Thu, October 17th, 2013. My interview with @techshop CEO @MarkHatch for @LiveTalksLA and a review of his book #MakerMovementManifesto. My book Brand Real. More than twenty years doing the brand thing (where has the time gone?

larryvincent.tumblr.com larryvincent.tumblr.com

“I want the stark beauty that a lens can so...

http://larryvincent.tumblr.com/post/106478863576/i-want-the-stark-beauty-that-a-lens-can-so

THE SAVORY OBSERVATIONS AND USEFUL ANECDOTES OF AN. My name is LAURENCE VINCENT. I'm a brand strategist, author, speaker, photographer and lovable nerd. Based in Los Angeles, California. When I'm not writing here about brands and things that inspire me, I look after UTA Brand Studio. Sun, December 28th, 2014. Ldquo;I want the stark beauty that a lens can so exactly render, presented without interference of ‘artistic effect.’” – Edward Weston. My book Brand Real.

larryvincent.tumblr.com larryvincent.tumblr.com

Laurence Vincent

http://larryvincent.tumblr.com/tagged/culture

THE SAVORY OBSERVATIONS AND USEFUL ANECDOTES OF AN. My name is LAURENCE VINCENT. I'm a brand strategist, author, speaker, photographer and lovable nerd. Based in Los Angeles, California. When I'm not writing here about brands and things that inspire me, I look after UTA Brand Studio. Sun, November 10th, 2013. Pearls of Intrigue: Curious and nostalgic stories I found on the web this week. Tue, May 28th, 2013. The large round holes in his ears - where his jewellery sometimes sits - might be a clue, though.

larryvincent.tumblr.com larryvincent.tumblr.com

Laurence Vincent

http://larryvincent.tumblr.com/tagged/masters

THE SAVORY OBSERVATIONS AND USEFUL ANECDOTES OF AN. My name is LAURENCE VINCENT. I'm a brand strategist, author, speaker, photographer and lovable nerd. Based in Los Angeles, California. When I'm not writing here about brands and things that inspire me, I look after UTA Brand Studio. Sun, December 28th, 2014. Ldquo;I want the stark beauty that a lens can so exactly render, presented without interference of ‘artistic effect.’” – Edward Weston. Fri, May 24th, 2013. One of my favorites. From.

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You can wait for the dream project to come, or you...

http://larryvincent.tumblr.com/post/65251186335/you-can-wait-for-the-dream-project-to-come-or-you

THE SAVORY OBSERVATIONS AND USEFUL ANECDOTES OF AN. My name is LAURENCE VINCENT. I'm a brand strategist, author, speaker, photographer and lovable nerd. Based in Los Angeles, California. When I'm not writing here about brands and things that inspire me, I look after UTA Brand Studio. Sun, October 27th, 2013. You can wait for the dream project to come, or you can make the projects you have a dream. New blog post on love and creativity. Reblogged this from larryvincent. Reblogged this from larryvincent.

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