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Value Acceleration: The Book About Building & Sustaining Competitive Advantage

A book about how to use business process improvement methods to improve marketing/sales performance and provide accountability, metrics and measurement

http://www.valueacceleration.com/

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Value Acceleration: The Book About Building & Sustaining Competitive Advantage | valueacceleration.com Reviews
<META>
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A book about how to use business process improvement methods to improve marketing/sales performance and provide accountability, metrics and measurement
<META>
KEYWORDS
1 marketing process
2 sales process
3 marketing performance management
4 marketing roi
5 marketing accountability
6 martketing metrics
7 marketing and sales alignment
8 lean marketing
9 six sigma marketing
10 6 sigma marketing
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contact the authors,the central ideas,the authors,what experts say,table of contents,sample chapter,media/news,reading guide,how to buy,read our blog,value acceleration
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Value Acceleration: The Book About Building & Sustaining Competitive Advantage | valueacceleration.com Reviews

https://valueacceleration.com

A book about how to use business process improvement methods to improve marketing/sales performance and provide accountability, metrics and measurement

INTERNAL PAGES

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1

Value Acceleration: The Book About Building & Sustaining Competitive Advantage

http://www.valueacceleration.com/rules.shtml

The Rules of Competitive Advantage. About Customer Manufacturing Group. The Rules of Competitive Advantage. Achieving and sustaining competitive advantage is the holy grail of marketing management. These achievements however, are not one-time events, but the result of never-ending processes. The ideas contained in Value Acceleration. Competitive advantage goes only to the risk takers. Initial implementations of a new technique are always sub-optimal. Gaining competitive advantage is always painful. That ...

2

Value Acceleration: Business Process Improvment

http://www.valueacceleration.com/ideas.shtml

The Rules of Competitive Advantage. About Customer Manufacturing Group. The Central Ideas Behind Value Acceleration. Achieving competitive advantage by Value Acceleration. Is accomplished by embracing three central, powerful ideas:. The crucial need for process management in marketing. The first comprehensive and hierarchical process model of the entire. Managing by Time-Proven Principles. The crucial need for process management in marketing. The first of Value Acceleration's. What is a process? Among al...

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Improve Your Marketing Results | Customer Manufacturing Group

http://customermfg.com/marketing

Design Your Marketing/Sales Process. Improve Your Marketing Results. Increase Sales Effectiveness & Efficiency. Who We’ve Worked For. Improve Your Marketing Results. Improve Your Marketing Results. Improve Your Marketing Results. Our approach uses proven process management methods to help you create sustainable, manageable and continuously improvable results. If your challenges involve marketing performance. We can help you…. Demonstrate Marketing accountability or Marketing ROI. We can help you…. How to...

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Increase Sales Effectiveness & Efficiency | Customer Manufacturing Group

http://customermfg.com/sales

Design Your Marketing/Sales Process. Improve Your Marketing Results. Increase Sales Effectiveness & Efficiency. Who We’ve Worked For. Increase Sales Effectiveness & Efficiency. Increase Sales Effectiveness & Efficiency. Increase Sales Efficiency and Effectiveness. As a Sales executive, you’re always under pressure to improve results, justify budgets and deal with an ever-increasing array of competitors. We can help you…. Design or improve your sales process. Move your Sales Management. The terms Customer...

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Mitch Gooze Interview with IMTS | Customer Manufacturing Group

http://customermfg.com/imts-interview-mitch

Design Your Marketing/Sales Process. Improve Your Marketing Results. Increase Sales Effectiveness & Efficiency. Who We’ve Worked For. Mitch Gooze Interview with IMTS. Mitch Gooze Interview with IMTS. Mitch discusses “Strategic Execution” in an interview at the Global Forecasting and Marketing Conference. Removing Waste and More Waste. Thinking Outside the Box by Focusing on the Outcome. Metrics: Gaining Alignment on What Matters. Mitch Gooze Interview with IMTS. Removing Waste Increases Profits.

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Who We Are | Customer Manufacturing Group

http://customermfg.com/who

Design Your Marketing/Sales Process. Improve Your Marketing Results. Increase Sales Effectiveness & Efficiency. Who We’ve Worked For. To assist you with the effective use of process management in marketing/sales, Customer Manufacturing Group consultants are highly experienced business professionals who have spent years working in industry prior to joining our team. We have been serving growing companies for 20 years with offices in California, Massachusetts, New Jersey and Texas. Please enter a username.

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Value Acceleration | Thoughts on marketing, innovation and related topics | Page 2

https://valueacceleration.wordpress.com/page/2

Thoughts on marketing, innovation and related topics. Newer posts →. A Little Less Talk And A Lot More Action … Please. July 19, 2016. 49463974 – less talk more action text concept isolated over white background. Lyrics from a Country-Western song resonated with me as I was reviewing some old magazine articles from my archives. The content was about the idea that the tipping point construct was not valid and that the idea of Connectors and Influencers was misleading. July 12, 2016. We find ourselves at C...

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The Stupidest Rebranding Ever? | Value Acceleration

https://valueacceleration.wordpress.com/2015/08/13/the-stupidest-rebranding-ever

Thoughts on marketing, innovation and related topics. And The Change Begins →. The Stupidest Rebranding Ever? August 13, 2015. Well, at least as far as I can tell, this will rank as the top mistaken rebranding effort ever. The new CMO of Flextronics. Michael Mendenhall, has decided the company should rebrand itself as Flex. I do not care that he was CMO for HP. Why are they doing this? And you think that changing the company’s name to Flex fixes that? Are they now an exercise company? While I am not read...

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Confusing Activity With Results | Value Acceleration

https://valueacceleration.wordpress.com/2015/08/06/confusing-activity-with-results-2

Thoughts on marketing, innovation and related topics. Meaningless Questions From Uninterested Employees. Double-jointed Peanuts →. Confusing Activity With Results. August 6, 2015. We see many examples, but our office manager noted this one. Our office is located near the San Francisco 49ers stadium. As such, the landlord appears not 100% sure what may happen to the space. Will it be re-zoned and then we have to move, or…? This leads to lack of upgraded infrastructure, notably communications. The only...

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valueacceleration | Value Acceleration

https://valueacceleration.wordpress.com/author/valueacceleration

Thoughts on marketing, innovation and related topics. Daniel Pink is Wrong … At Least When It Comes to Professional Sales People. August 30, 2016. Much has been written over decades on how to compensate sales people to achieve optimal results. The answers are all over the map. Daniel Pink’s best seller, Drive, advocated for intrinsic rewards not extrinsic, such as incentive pay. Those who … Continue reading →. August 23, 2016. Make Doing The Wrong Thing Hard. August 16, 2016. August 9, 2016. Pepsi recent...

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Double-jointed Peanuts | Value Acceleration

https://valueacceleration.wordpress.com/2015/08/11/double-jointed-peanuts

Thoughts on marketing, innovation and related topics. Confusing Activity With Results. The Stupidest Rebranding Ever? August 11, 2015. Is running a radio ad for their service that suggests that just like peanuts, satellite TV is “all the same” so why pay more from another supplier when you can get it for less from Dish. While Ted’s first sales experience was “selling” a peanut to a squirrel (you have to read the story. Samsung and others sell their phones for materially less than Apple sells the iPhone.

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Value Acceleration: The Book About Building & Sustaining Competitive Advantage

The Rules of Competitive Advantage. About Customer Manufacturing Group. Shows companies how to leverage 20th century accomplishments into a 21st century competitive advantage. This book shows where the source of competitive advantage. Now lies, and how you can achieve it within your company. The 2012 paperback edition has been released as has a Kindle version. Both of these 2012 updates include a new chapter at the end of the book on marketing maturity. Reveals three central ideas. Specific and time-prov...

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Value Acceleration | Thoughts on marketing, innovation and related topics

Thoughts on marketing, innovation and related topics. The Stupidest Rebranding Ever? August 13, 2015. Well, at least as far as I can tell, this will rank as the top mistaken rebranding effort ever. The new CMO of Flextronics. Michael Mendenhall, has decided the company should rebrand itself as Flex. I do not care that he was CMO for HP. Why are they doing this? And you think that changing the company’s name to Flex fixes that? Are they now an exercise company? Who could seriously think that? While I am n...

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