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Value Genie - when you give, you get something back

Value Genie helps businesses move from a product or service focus to a customer value focus. Our insights, tools and resources build customer value-led organisations: those that out-perform their peers by creating and delivering true value. Stop talking about what you offer. Your clients don’t care. The age of mass production and mass communication in mass markets is over. A focus on real. Customer value is the only way to achieve sustainable growth. What our clients say. John Rosling, CEO Shirlaws.

http://www.valuegenie.com/

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Value Genie - when you give, you get something back | valuegenie.com Reviews
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Value Genie helps businesses move from a product or service focus to a customer value focus. Our insights, tools and resources build customer value-led organisations: those that out-perform their peers by creating and delivering true value. Stop talking about what you offer. Your clients don’t care. The age of mass production and mass communication in mass markets is over. A focus on real. Customer value is the only way to achieve sustainable growth. What our clients say. John Rosling, CEO Shirlaws.
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2 about value genie
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Value Genie - when you give, you get something back | valuegenie.com Reviews

https://valuegenie.com

Value Genie helps businesses move from a product or service focus to a customer value focus. Our insights, tools and resources build customer value-led organisations: those that out-perform their peers by creating and delivering true value. Stop talking about what you offer. Your clients don’t care. The age of mass production and mass communication in mass markets is over. A focus on real. Customer value is the only way to achieve sustainable growth. What our clients say. John Rosling, CEO Shirlaws.

INTERNAL PAGES

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1

blog | Value Genie

http://www.valuegenie.com/category/blog

Content vs. Discontent. February 26, 2015. A recent survey on The role of content strategy conducted by the Economist Intelligence Unit in association with Peppercomm indicates that all is not well in the content world. The survey found that two-thirds (67%) of global decision makers judge the success of content on its distinctiveness while 71% of the content-supplying marketers judge success […]. February 1, 2015. 2015 The Year of Customer Value Creation. January 15, 2015. January 10, 2015. Yesterday, f...

2

Stop talking about what you offer. Your clients don’t care. | Value Genie

http://www.valuegenie.com/you-know-its-not-about-product-or-service

Stop talking about what you offer. Your clients don’t care. The old methods of getting, keeping and serving customers no longer work. The age of mass control, mass production and mass communication in mass markets is over. Digital communication brings each business billions of potential connections with customers each demanding, paradoxically, increasingly personal attention. The benefits you want to provide. Who is David Pinder?

3

Content vs. Discontent | Value Genie

http://www.valuegenie.com/content-vs-discontent

Content vs. Discontent. February 26, 2015. It’s not as if there haven’t already been several alerts to this problem. Back in 2006, in their book Customer Message Management , Tim Reisterer and Diane Emo made the point that Up to 90 percent of the marketing messages and materials created for sales support is unused, or is used inappropriately. This translates to millions of dollars of wasted marketing and communications investment that aren’t having a tangible impact on sales effectiveness. Marketers real...

4

What we do | Value Genie

http://www.valuegenie.com/what-we-do

What we do: refocus your business on customer value. Value Genie will help you build a clear, compelling and credible value proposition. That genuinely differentiates your business. The growth in digital communications has handed power from the company to the customer: they have easy access to unprecedented choice, and can make or break brands by voting with their fingertips. Value Genie’s structured pathway. Will guide you through:. The outcomes of a customer value-led approach. Solid and ongoing client...

5

About Value Genie | Value Genie

http://www.valuegenie.com/about-value-genie

Value Genie helps businesses move from a product or service focus to a customer value focus the only way to achieve sustainable growth today. Our insights, tools and resources enable our clients to build customer value-led organisations: those that out-perform their peers by creating and delivering true value. We work with large and small businesses including professional services firms, technology companies and ambitious-for-growth businesses of all kinds. We enable leaders to:. We provide a powerful an...

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Value Genie - when you give, you get something back

Value Genie helps businesses move from a product or service focus to a customer value focus. Our insights, tools and resources build customer value-led organisations: those that out-perform their peers by creating and delivering true value. Stop talking about what you offer. Your clients don’t care. The age of mass production and mass communication in mass markets is over. A focus on real. Customer value is the only way to achieve sustainable growth. What our clients say. John Rosling, CEO Shirlaws.

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