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kevink | Death to internal marketing

https://kevinkeohane.wordpress.com/author/kevinkeohane

Death to internal marketing. Employer brand, employee brand engagement, stakeholder communication. When in doubt, learn. 29 October, 2015. 29 October, 2015. I relocated early in 2015 after 15 years in London, UK, to the great city of Missoula, Montana in the great Mountain West — where I grew up in nearby colorful Colorado. So far, my impression is that the average North American practitioner is far more advanced in their digital awareness and thinking than many of their peers around the world. So mu...

kevinkeohane.wordpress.com

Back to basics? | Death to internal marketing

https://kevinkeohane.wordpress.com/2015/04/18/back-to-basics

Death to internal marketing. Employer brand, employee brand engagement, stakeholder communication. 18 April, 2015. MISSOULA, Montana After a chunk of time off, I’m struck by how over-complicated the world of branding and brand transformation is often presented as. Growth probably the newest idea among the lot) is aligned to that across product, service, communication, talent acquisition and management, etc. B is for Brand. Keep it simple →. Leave a Reply Cancel reply. Enter your comment here. You are com...

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Surprised this sort of thing has taken so long to happen | Death to internal marketing

https://kevinkeohane.wordpress.com/2015/05/26/surprised-this-sort-of-thing-has-taken-t

Death to internal marketing. Employer brand, employee brand engagement, stakeholder communication. Surprised this sort of thing has taken so long to happen. 26 May, 2015. 26 May, 2015. Surprised this sort of thing has taken this long to happen frankly: As predicted http:/ www.wired.com/2015/05/consulting-giant-mckinsey-bought-top-design-firm/. Brand flexibility →. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). Marc ...

kevinkeohane.wordpress.com

Keep it simple | Death to internal marketing

https://kevinkeohane.wordpress.com/2015/04/26/keep-it-simple

Death to internal marketing. Employer brand, employee brand engagement, stakeholder communication. 26 April, 2015. 3 June, 2015. With a war for talent and a small percentage of active and passive candidates engaging with talent marketing communications, I’m a big fan of keeping it simple. You can always add detail later, but it’s often a barrier to starting the conversations. If you look at the careers site http:/ careers.cokecce.com/en/experienced/. And then three questions ask you if you might be right...

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The ingredients for success? Purpose, People, Failure, Luck and Learning. | Death to internal marketing

https://kevinkeohane.wordpress.com/2013/11/20/the-ingredients-for-success-purpose-people-failure-luck-and-learning

Death to internal marketing. Employer brand, employee brand engagement, stakeholder communication. The ingredients for success? Purpose, People, Failure, Luck and Learning. 20 November, 2013. PALM SPRINGS, CA I had the real privilege to attend EY’s Strategic Growth Forum (SGF) in Palm Springs last week. An amazing event focusing on mid-cap growth businesses and entrepreneurial startups from across the Americas. What did I take away? Here are my key thoughts:. Of course, there were many more points made I...

kevinkeohane.wordpress.com

B is for Brand | Death to internal marketing

https://kevinkeohane.wordpress.com/2014/04/03/b-is-for-brand

Death to internal marketing. Employer brand, employee brand engagement, stakeholder communication. B is for Brand. 3 April, 2014. Nice words about my recent book ‘Brand and Talent’ …. And like many, I couldn’t articulate employer brand well enough to make the argument for its place either. Even the term internal communications is being debated should we call it employee communications now? The ingredients for success? Purpose, People, Failure, Luck and Learning. Leave a Reply Cancel reply. Commscrum: ful...

kevinkeohane.wordpress.com

Brand flexibility | Death to internal marketing

https://kevinkeohane.wordpress.com/2015/06/26/brand-flexibility

Death to internal marketing. Employer brand, employee brand engagement, stakeholder communication. 26 June, 2015. The new landscape might make this a lot more challenging than it used to be. A big challenge to this thinking seems to have emerged. Predictive analytics and automated advertising creates a dynamic landscape that traditional approaches to brand positioning might find challenging. Recently, thinking around vision and purpose pioneered by the likes of Collins and Porras and many others has made...