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Variable Information Printing (VIP) - All You Need to Know

Variable Data Samples - How To Do Them Right. I work for a printing company - no shocker - that is one of many that perform variable data printing (VDP). Creation of good VDP samples is something critical to printing companies to be able to show capabilities and samples. To sell more variable data printing. To show how variable data printing works (and doesn't). To explain assorted concepts for VDP uses. What should the printers do? And just in case you need one, I've posted a sample data file. Relevant ...

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Variable Data Samples - How To Do Them Right. I work for a printing company - no shocker - that is one of many that perform variable data printing (VDP). Creation of good VDP samples is something critical to printing companies to be able to show capabilities and samples. To sell more variable data printing. To show how variable data printing works (and doesn't). To explain assorted concepts for VDP uses. What should the printers do? And just in case you need one, I've posted a sample data file. Relevant ...

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Variable Information Printing (VIP) - All You Need to Know | vipguru.blogspot.com Reviews

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Variable Data Samples - How To Do Them Right. I work for a printing company - no shocker - that is one of many that perform variable data printing (VDP). Creation of good VDP samples is something critical to printing companies to be able to show capabilities and samples. To sell more variable data printing. To show how variable data printing works (and doesn't). To explain assorted concepts for VDP uses. What should the printers do? And just in case you need one, I've posted a sample data file. Relevant ...

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Variable Information Printing (VIP) - All You Need to Know: January 2009

http://vipguru.blogspot.com/2009_01_01_archive.html

More information about variable data printing. Here's the updated list of sites where you can find more information about variable information printing, direct marketing campaigns, etc.:. Direct Mail @ the USPS. PODi - Print on Demand Initiative. InfoTrends / Cap Ventures. GAIN - Graphic Arts Information Network. Though much is buried in their LARGE site). I update this list periodically - so if you know of a relevant site, please either submit a comment below or directly email me ( katiek@ags.com. I've ...

2

Variable Information Printing (VIP) - All You Need to Know: February 2009

http://vipguru.blogspot.com/2009_02_01_archive.html

What the heck is transpromo? If you're in the printing industry you know that "transpromo" is something that everyone is talking about. That said, my guess is that you also are wondering what the heck transpromo is and why it matters? A quick definition of transpromo. Let's take that a step further - on your credit card statement, you purchase flowers for your mother and on your next bill you get an offer from 1-800-Flowers for 25% off your next order. This offer is because your credit card company h...

3

Variable Information Printing (VIP) - All You Need to Know: How VDP Embodies the Dale Carnegie Principles

http://vipguru.blogspot.com/2009/03/how-vdp-embodies-dale-carnegie.html

How VDP Embodies the Dale Carnegie Principles. I had an "A-ha Moment" recently about variable data marketing. It is this: variable data marketing embodies Dale Carnegie's " How to Win Friends and Influence People. Yes, the book is a classic "must read" for those that want to succeed in the business world. And, you know if you've read the book and tried some of the principles, Dale's principles work. Become genuinely interested in other people. Talk in terms of the other person's interests. Make the other...

4

Variable Information Printing (VIP) - All You Need to Know: May 2009

http://vipguru.blogspot.com/2009_05_01_archive.html

Interesting Distinction 1:1 Versus Transpromo. Digital Nirvana posted a great article about the distinctions between 1:1 and Transpromo. In my opinion, there are 2 items to consider when reading this article:. There is middle ground for the small players - for instance trade association with 100,000 members - 1:1 is an excellent application for member dues renewals and can use transpromo as a part of that renewal process. . For tracking of actual response rates. . Links to this post. Spurspectives http:/...

5

Variable Information Printing (VIP) - All You Need to Know: June 2009

http://vipguru.blogspot.com/2009_06_01_archive.html

Make Your Message Standout! Each day we're bombarded with messages from tv, radio, mail, email, and billboards - to name a few. Making your marketing message standout from all the others is, in my opinion, a huge challenge. So how do you do it? Here are my favorite ways to make a message standout:. Relevant - is your message relevant to the audience? Offer - does the accompanying offer make sense? Personal - is your message personally directed to the individual? Links to this post. About the VIP Guru.

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Variable Information Printing (VIP) - All You Need to Know

Variable Data Samples - How To Do Them Right. I work for a printing company - no shocker - that is one of many that perform variable data printing (VDP). Creation of good VDP samples is something critical to printing companies to be able to show capabilities and samples. To sell more variable data printing. To show how variable data printing works (and doesn't). To explain assorted concepts for VDP uses. What should the printers do? And just in case you need one, I've posted a sample data file. Relevant ...

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