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Monday, Aug. 17, 2015. The Kids Are All Right: Marketing To Millennials. This article originally appeared in the Adotas newsletter. Marketing to “millennials” — the generation born after. When Auto Makers Get Online Brand Lift Date in Real Time, They Can Assure Consumers Are Getting Their Messages. This article orginally appeared in MediaPost's Marketing Daily Commentary. While the auto industry is consistently. Click-through Rates Also Irrelevant In Video. Measuring Integrated Advertising (via iMedia).

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Monday, Aug. 17, 2015. The Kids Are All Right: Marketing To Millennials. This article originally appeared in the Adotas newsletter. Marketing to “millennials” — the generation born after. When Auto Makers Get Online Brand Lift Date in Real Time, They Can Assure Consumers Are Getting Their Messages. This article orginally appeared in MediaPost's Marketing Daily Commentary. While the auto industry is consistently. Click-through Rates Also Irrelevant In Video. Measuring Integrated Advertising (via iMedia).

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Vizu | vizu.kontribune.com Reviews

https://vizu.kontribune.com

Monday, Aug. 17, 2015. The Kids Are All Right: Marketing To Millennials. This article originally appeared in the Adotas newsletter. Marketing to “millennials” — the generation born after. When Auto Makers Get Online Brand Lift Date in Real Time, They Can Assure Consumers Are Getting Their Messages. This article orginally appeared in MediaPost's Marketing Daily Commentary. While the auto industry is consistently. Click-through Rates Also Irrelevant In Video. Measuring Integrated Advertising (via iMedia).

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Vizu

https://vizu.kontribune.com/articles/180

Thursday, Nov. 10, 2016. 30% of Ad Execs Say Online Video Ads are More Effective than TV Ads. Middot; September 09, 2011. 30% of Ad Execs Say Online Video Ads are More Effective than TV Ads. Video ad network BrightRoll released their annual agency survey, in which they found that six in ten ad agency executives say online video ads are more effective than (30%) or as effective as (31%) television ads. Main findings from the report:. Or download the full report here. Login to Report Article.

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https://vizu.kontribune.com/articles/232

Thursday, Nov. 10, 2016. When Brand's Goal Is Generating Audience. Middot; September 09, 2011. Flixster was able to show a 68.6% lift in consumers' intent to see a film. This article originally appeared in MediaPost's Marketing Daily newsletter. Speaking of hard metrics, what about click-through rates? A 18% decrease in consumers who responded “I’ve never heard of this film”. A 686% lift in consumers’ intent to see the film. A 30% lift in attendance as measured during the week following the opening.

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https://vizu.kontribune.com/articles/345

Thursday, Nov. 10, 2016. The Kids Are All Right: Marketing To Millennials. Middot; September 09, 2011. This article originally appeared in the Adotas newsletter. Marketing to “millennials” — the generation born after 1980 and the first generation to grow up with the Internet — has its unique challenges. Unlike their parents, technology is integrated deeply into their lifestyle, and provides the primary means of staying connected with friends, schools and family. They want to be entertained. By analyzing ...

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https://vizu.kontribune.com/articles/344

Thursday, Nov. 10, 2016. When Auto Makers Get Online Brand Lift Date in Real Time, They Can Assure Consumers Are Getting Their Messages. Middot; September 09, 2011. This article orginally appeared in MediaPost's Marketing Daily Commentary. While advertisers have access to metrics such as click-through rates, they are irrelevant for brand advertising. What’s needed? Here is some of what they learned:. As with any brand advertising campaign, measure and optimize against relevant Brand Lift metrics. Informa...

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https://vizu.kontribune.com/articles/190

Thursday, Nov. 10, 2016. Click-through Rates Also Irrelevant In Video. Middot; September 09, 2011. The result of optimizing against brand lift metrics produce some eye popping results. A version of this article first appeared on Mediapost's Video Insider. 2049% increase in brand awareness. 758% increase in purchase intent. Ultimately translating to a 62% increase in daily sales. While the HoodieBuddie campaign helped BBE, ScanScout, and YuMe prove the effectiveness of video when measuring brand lift vs&#...

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Solutions and Technology: Our Platform. Reach the Right People, Influence their Opinion. Brand advertising effectiveness simplified – reach the right people, influence their decision, and measure the impact in real-time, ensuring you can adjust as needed to maximize the return on advertising spend. Moving the advertiser's key audience through the purchase funnel from building awareness to creating intent and preference. Mdash; Paul Gunning, CEO, Tribal DDB Worldwide. Why does real time matter? Millions o...

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vizu.kontribune.com

Vizu

Monday, Aug. 17, 2015. The Kids Are All Right: Marketing To Millennials. This article originally appeared in the Adotas newsletter. Marketing to “millennials” — the generation born after. When Auto Makers Get Online Brand Lift Date in Real Time, They Can Assure Consumers Are Getting Their Messages. This article orginally appeared in MediaPost's Marketing Daily Commentary. While the auto industry is consistently. Click-through Rates Also Irrelevant In Video. Measuring Integrated Advertising (via iMedia).

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