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What p-values mean and why they will always be useful. Simulation: Overlapping A/B tests distort the results, must be mutually exclusive. Scientists test hypotheses, A/B testers use hypotheses. A hypothesis is an explanation of why something is the way it is. 8220;We are a new company, and visitors have doubts about the quality of our product.” It’s practically impossible to test this hypothesis with an A/B test. A/B testers test visual treatments, not business hypotheses. A/B tests are so multi-faceted ...

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What p-values mean and why they will always be useful. Simulation: Overlapping A/B tests distort the results, must be mutually exclusive. Scientists test hypotheses, A/B testers use hypotheses. A hypothesis is an explanation of why something is the way it is. 8220;We are a new company, and visitors have doubts about the quality of our product.” It’s practically impossible to test this hypothesis with an A/B test. A/B testers test visual treatments, not business hypotheses. A/B tests are so multi-faceted ...

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vlad malik | vladmalik.com Reviews

https://vladmalik.com

What p-values mean and why they will always be useful. Simulation: Overlapping A/B tests distort the results, must be mutually exclusive. Scientists test hypotheses, A/B testers use hypotheses. A hypothesis is an explanation of why something is the way it is. 8220;We are a new company, and visitors have doubts about the quality of our product.” It’s practically impossible to test this hypothesis with an A/B test. A/B testers test visual treatments, not business hypotheses. A/B tests are so multi-faceted ...

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vladmalik.com

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vlad malik

http://vladmalik.com/2015/02/23/ab-test-winner-why-cant-i-see-the-lift

I Have An A/B Test Winner, So Why Can’t I See The Lift? In the town of Perfectville. A company ran a winning A/B test with a 20% lift. A few weeks after implementing the winner, they checked their daily conversions data:. 97 days of daily conversion rates in Perfectville showing 20% lift. The good people in nearby Realville. Heard about this and ran the test on their site. When they later checked their daily conversions data, they scratched their heads (as they often do in Realville):. The lift from your...

2

Freediving: Overview of human breath-hold ability

http://vladmalik.com/breath

In issue 1: Time. Can you hold your breath for. 11 minutes 35 seconds is the. Record for a natural breath-hold. Compare human ability to that of. Affect how long you can hold your breath and. Credit: Karol Meyer (Wikipedia 2012). Humans have been diving for. And continue to this day. The. Competitive sport of freediving. Developed in the 1950's. AIDA is the primary organization that officiates freediving records world-wide. Generic photo. Credit: MasterFinally (Wikipedia 2010). 45-60 breaths per minute.

3

vlad malik

http://vladmalik.com/2015/07/07/ab-testing-does-not-test-hypotheses

Business hypotheses improve A/B tests. A hypothesis is an explanation of why something is the way it is. 8220;We are a new company, and visitors have doubts about the quality of our product.”. Do we really create hypotheses to test them? To see if my example hypothesis is true, it would be best to talk to some potential customers. A/B testing is not really about testing business hypotheses but about using them. For new visual treatments in order to increase his chances of raising revenue. These days it&#...

4

vlad malik

http://vladmalik.com/2015/03/24/informative-headings

Pack your headings with content. A visitor should learn something just by reading your headings. Write informative headings. Don’t save content for later. You can elicit curiosity by revealing key insights to the right audience rather than by obfuscating. Try a complete statement. On HelpTheChickens.ca, we can replace the generic headline with text from their intro paragraph:. We can replace the generic heading on this site’s membership page with a value proposition and a call to action:. For web writing...

5

vlad malik

http://vladmalik.com/2015/03/04/5-ways-to-calculate-confidence

5 ways to calculate A/B test confidence with 1 line of JavaScript. Besides the standard statistical significance test and confidence intervals, you can try zero-overlap confidence intervals and two kinds of post-hoc power analysis. All are easy to do in ABStats. Baseline 100 sales out of 2000 visitors (5.0% rate). Variation B 130 sales out of 2100 visitors (6.2% rate). B did better than Basline this time, but what if we tested again. How trustworthy is this result? Is a small library. To answer that, I f...

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mindtheshift.wordpress.com

R.I.P. REM, Viva CSS Reference Pixel! | Mind The Shift

https://mindtheshift.wordpress.com/2015/04/02/r-i-p-rem-viva-css-reference-pixel

Web Technology Blog by Gion Kunz. Public talks and workshops. RIP REM, Viva CSS Reference Pixel! April 2, 2015. Computers are all about pixels and when the em length was introduced with CSS 1 back in 1996, its main purpose was to bring a unit that’s relative to the font size in a given context. The specification says:. Another use-case, which was the main reason em became very popular, was for accessibility reasons. Its nature of being relative to the root of the DOM (while following the constraints ...

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vlad malik

What p-values mean and why they will always be useful. Simulation: Overlapping A/B tests distort the results, must be mutually exclusive. Scientists test hypotheses, A/B testers use hypotheses. A hypothesis is an explanation of why something is the way it is. 8220;We are a new company, and visitors have doubts about the quality of our product.” It’s practically impossible to test this hypothesis with an A/B test. A/B testers test visual treatments, not business hypotheses. A/B tests are so multi-faceted ...

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