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vSente - Experienced Campaigners

In 38 different industries as. Enterprise software and retail merchandising. VSente is a San Francisco based. Engage Us For A Campaign. Book Us For A Workshop. Subscribe To vSente’s Armory. VSente campaigns via a proprietary methodology that utilizes maneuver theory to generate competitive advantage. The methodology is influenced by John Boyd and Michael Porter. A short introduction to vSente's proprietary campaigning methodology including links to detailed briefing resources.

http://www.vsente.com/

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vSente - Experienced Campaigners | vsente.com Reviews
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In 38 different industries as. Enterprise software and retail merchandising. VSente is a San Francisco based. Engage Us For A Campaign. Book Us For A Workshop. Subscribe To vSente’s Armory. VSente campaigns via a proprietary methodology that utilizes maneuver theory to generate competitive advantage. The methodology is influenced by John Boyd and Michael Porter. A short introduction to vSente's proprietary campaigning methodology including links to detailed briefing resources.
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5 construction
6 marketing consultancy
7 we help challenger
8 enterprises
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vSente - Experienced Campaigners | vsente.com Reviews

https://vsente.com

In 38 different industries as. Enterprise software and retail merchandising. VSente is a San Francisco based. Engage Us For A Campaign. Book Us For A Workshop. Subscribe To vSente’s Armory. VSente campaigns via a proprietary methodology that utilizes maneuver theory to generate competitive advantage. The methodology is influenced by John Boyd and Michael Porter. A short introduction to vSente's proprietary campaigning methodology including links to detailed briefing resources.

INTERNAL PAGES

vsente.com vsente.com
1

vSente - Briefing

http://www.vsente.com/briefing.html

VSente is a marketing consultancy. We help challenger enterprises wage and win battles for market share. A Dislodging a larger competitor from a key account, territory, category or segment. B Increasing market penetration of an important sales territory. C Establishing market dominance in a targeted product category. D Launching a new product into a highly competitive market segment. To learn about our campaign engagements including our process, deliverables and fees. To download the case study. VSente's...

2

Preview vSente's Armory

http://www.vsente.com/armorymrktgpreviewbase.html

QUICKLY DETERMINE THE POTENTIAL SUCCESS OF AN ATTACK. Use the Battle BOT. IN-DEPTH BATTLE SCREENER IDENTIFIES POTENTIAL AVENUES FOR ATTACK. Is a comprehensive version of the BattleBot offering more questions and greater sensitivity generating a more accurate indication of the potential for a successful attack. Use the Battle Screen if the results from the BattleBot are inconclusive. Gain immediate access to the Battle Screen wizard by subscribing. HOW TO ANALYZE AND EXPLOIT COMPETITOR VULNERABILITIES.

3

vSente: Wage and Win Battles for Market Share

http://www.vsente.com/about.html

Join vSente's Campaigner list and get a free download of vSente's Campaign Planner. This is the generic version of the planner we use for our workshops and campaigns. The planner is in Excel format and includes the campaign worksheet and one-page plan of campaign. Enter your name and email address to join and receive your planner. If you're responsible for sales or marketing in a small or medium-sized enterprise. The content and resources are free to members of the campaigner list. If you're looking for ...

4

Wage and Win Battles for Market Share

http://www.vsente.com/armorypreviewbase.html

VSente's Armory is designed for marketing managers and CMO's of small and medium sized enterprises battling in environments characterized by tough competition, limited resources and the need to deliver results now. vSente's Armory is the online resource for competitive marketers seeking new and improved ways to generate both effective and accountable marketing campaigns. Topic - Campaign Planning. Deliverables - Revenues, Profit, Market Share. Audience - Marketing Managers. Marc Babej - Forbes Columnist.

5

Are Business As War Metaphors Accurate? Are they Appropriate?

http://www.vsente.com/comprct08.html

VSente is a marketing consultancy. We help challenger enterprises wage and win battles for market shares. SIGN-UP FOR VSENTE'S CAMPAIGNER LIST. Join vSente's Campaigner list and get a free download of vSente's Campaign Planner. This is the generic version of the planner we use for our workshops and campaigns. The planner is in Excel format and includes the campaign worksheet and one-page plan of campaign. Enter your name and email address to join and receive your planner. Booking our two-day workshop.

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onwinning.blogspot.com onwinning.blogspot.com

On Winning: OODA loops in Lean Startups

http://onwinning.blogspot.com/2009/10/ooda-loops-in-lean-startups.html

Boydian strategy in Business. Tuesday, 6 October 2009. OODA loops in Lean Startups. Eric Ries from Startup Lessons Learned-blog. Held interesting presentation at Government 2.0 Summit. Where he talks about rapid experimentation as a reason to why some startups succeed and some die. The ability to perform more experiments per dollar. And direct mention of OODA included as well :). His blog goes to my reading list. Found via Lean Blog. Posted by Panu Kinnari. 2 August 2011 at 13:35. This blog was created a...

onwinning.blogspot.com onwinning.blogspot.com

On Winning: November 2008

http://onwinning.blogspot.com/2008_11_01_archive.html

Boydian strategy in Business. Tuesday, 25 November 2008. Is there a way to survive crisis without firing people? Henrik Mårtensson at Kallokain. Thinks so. He has a blog post up titled 19 Ways to Survive the Crisis Without Firing People. Where he does lot of acronym dropping, but at the same time managed to give at least to me some new things to look into. Especially Donella Meadows list of places to intervene in System. Posted by Panu Kinnari. Links to this article. Wednesday, 5 November 2008. Ofcourse,...

onwinning.blogspot.com onwinning.blogspot.com

On Winning: Is there a way to survive crisis without firing people?

http://onwinning.blogspot.com/2008/11/is-there-way-to-survive-crisis-without.html

Boydian strategy in Business. Tuesday, 25 November 2008. Is there a way to survive crisis without firing people? Henrik Mårtensson at Kallokain. Thinks so. He has a blog post up titled 19 Ways to Survive the Crisis Without Firing People. Where he does lot of acronym dropping, but at the same time managed to give at least to me some new things to look into. Especially Donella Meadows list of places to intervene in System. Posted by Panu Kinnari. I'll try to bring a little order in the acronym soup, but it...

onwinning.blogspot.com onwinning.blogspot.com

On Winning: OODA as basis for business strategy

http://onwinning.blogspot.com/2008/11/ooda-as-basis-for-business-strategy.html

Boydian strategy in Business. Wednesday, 5 November 2008. OODA as basis for business strategy. Long time and no posts. Shame on us. I have been trying to write, but it seems that every succesful company could be used as an example of one or another management principle if you just spin it enough. I think that has raised my bar too high when looking for that true. Example of company utilizing maneuver conflict. Or I have just been too lazy. OODA Loops in Contract Manufacturing. Posted by Panu Kinnari.

onwinning.blogspot.com onwinning.blogspot.com

On Winning: Fast Strategy

http://onwinning.blogspot.com/2008/06/fast-strategy.html

Boydian strategy in Business. Wednesday, 4 June 2008. Has anyone read Fast Strategy. By Yves Doz and Mikko Kosonen? Review of it in Amazon. Doz and Kosonen respond to critically important questions such as these:. What separates winners from losers in this "game"? How differently are the winners led? How are they organized? How do they make decisions? Sounds pretty much like maneuver conflict, or what do you think? Posted by Panu Kinnari. From what I'm hearing, that's a pretty interesting book. Our missi...

onwinning.blogspot.com onwinning.blogspot.com

On Winning: Literature - books

http://onwinning.blogspot.com/2007/11/literature-books.html

Boydian strategy in Business. Thursday, 29 November 2007. We will collect information about books related to Boyd that we have read or are about to read into this post. Books will be listed chronologically in the order they were read. Books we have read. Boyd: The Fighter Pilot Who Changed the Art of War. The Mind of War: John Boyd and American Security. By Grant Tedrick Hammond. By William S. Lind. Http:/ www.blogger.com/img/gl.link.gif. Science, Strategy and War: The Strategic Theory of John Boyd.

onwinning.blogspot.com onwinning.blogspot.com

On Winning: December 2007

http://onwinning.blogspot.com/2007_12_01_archive.html

Boydian strategy in Business. Monday, 10 December 2007. Boydian 'book club' of sorts. I have been thinking about running some sort of reading club about Boyds briefings for some time now. And it was one of the first ideas for this blog. My idea was to divide briefing at hand to bite size chunks and give people few days to read it and then publish our thoughts about it and then continue discussion about it in comments. Mainly about how would principles in each chunk apply to business. Links to this article.

onwinning.blogspot.com onwinning.blogspot.com

On Winning: November 2007

http://onwinning.blogspot.com/2007_11_01_archive.html

Boydian strategy in Business. Friday, 30 November 2007. Innovative Management - Gary Hamel, Lowell Bryan and McKinsey and Co. A very interesting article in McKinsey Quarterly:. Innovative Management: A Conversation with Lowell Bryan and Gary Hamel. I'm going to return to this later in detail, but in short, it seems that management gurus are thinking along the same lines as we are:. So - decision-making at low levels; wide frontage for creativity; emergent, "recon pull" strategy. Links to this article.

onwinning.blogspot.com onwinning.blogspot.com

On Winning: March 2008

http://onwinning.blogspot.com/2008_03_01_archive.html

Boydian strategy in Business. Monday, 17 March 2008. CMM or Constraints Management. Meant to write something about SKI on Troughput. Blog allready some time ago, but forgot about it. Now it popped up again from my Google Alerts. Just a generic comment. On Bob Nardelli at helm of Chrysler, but in the post there are two books that I hadn't heard of before. Any of you read either of these and could give some comments? The Logical Thinking Process: A Systems Approach to Complex Problem Solving. About spark p...

onwinning.blogspot.com onwinning.blogspot.com

On Winning: January 2008

http://onwinning.blogspot.com/2008_01_01_archive.html

Boydian strategy in Business. Wednesday, 9 January 2008. Interesting view on OODA. For starters I must apologise for lack of posting. It is shameful that blog which writes about momentum and tempo comes to grinding halt. Anyway, I hope that we both have more time to post in future. And that we get that book club started that we talked about in december. Now to the meat of this post:. Posted by Panu Kinnari. Links to this article. Subscribe to: Posts (Atom). This blog is an attempt by two Finnish students...

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vsente.com vsente.com

vSente - Experienced Campaigners

In 38 different industries as. Enterprise software and retail merchandising. VSente is a San Francisco based. Engage Us For A Campaign. Book Us For A Workshop. Subscribe To vSente’s Armory. VSente campaigns via a proprietary methodology that utilizes maneuver theory to generate competitive advantage. The methodology is influenced by John Boyd and Michael Porter. A short introduction to vSente's proprietary campaigning methodology including links to detailed briefing resources.

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