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weareanomaly.com

Anomaly Australia - Research & Analytics Agency

Anomaly is a boutique research and analytics unit specialising in the media and advertising sector. Find out how we can transform your marketing today.

http://www.weareanomaly.com/

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Anomaly Australia - Research & Analytics Agency | weareanomaly.com Reviews
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Anomaly is a boutique research and analytics unit specialising in the media and advertising sector. Find out how we can transform your marketing today.
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Anomaly Australia - Research & Analytics Agency | weareanomaly.com Reviews

https://weareanomaly.com

Anomaly is a boutique research and analytics unit specialising in the media and advertising sector. Find out how we can transform your marketing today.

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1

Brand & comms development - We Are Anomaly

https://weareanomaly.com/market-insight/brand-comms-development

Brand & comms development. Industry & Market Insight. Brand & comms development. Portfolio management & pricing. Brand & Comms development. Brand and Comms Development. Successful marketing requires more than developing a good product, pricing it well and making it accessible to consumers. With the vast majority of products facing fierce competition, clear branding and focussed communication is crucial and we can help you hone both. What are the emerging trends in the markets that my brand could own?

2

Data Visualisation - We Are Anomaly

https://weareanomaly.com/portfolio/data-visualisation

Industry & Market Insight. Brand & comms development. Portfolio management & pricing. Brand & Comms development. A national sportswear retailer was advertising across multiple regional and metro television markets, and wanted to know the most effective way to allocate their media spend across each TV market. Our model input consumer population, number of stores, cost per TARP, and sales for the area and output the recommended level of media spend to support the local demographics.

3

Communications effectiveness - We Are Anomaly

https://weareanomaly.com/market-insight/communications-effectiveness

Industry & Market Insight. Brand & comms development. Portfolio management & pricing. Brand & Comms development. Measurement of campaign effectiveness is crucial to successful marketing. Business analytics and research can be used to highlight comms that aren’t ‘working’ and identify areas that are delivering low levels of return on investment. They are also an important feedback mechanism in demonstrating to the wider business the value of their marketing investment.

4

Customer Insight - We Are Anomaly

https://weareanomaly.com/market-insight/customer-insight

Industry & Market Insight. Brand & comms development. Portfolio management & pricing. Brand & Comms development. Who are my most valuable customers and what are their needs? What motivates potential customers? What roles does my brand play in the lives of consumers? How does my customer shop the category? What are the real influences of customer purchase or behaviour? How can customer data be used to differentiate the various audiences that buy into my brand?

5

Portfolio management & pricing - We Are Anomaly

https://weareanomaly.com/market-insight/portfolio-management-pricing

Portfolio management & pricing. Industry & Market Insight. Brand & comms development. Portfolio management & pricing. Brand & Comms development. Portfolio Management and Pricing. Managing a stable of sub-brands can deliver efficiencies and result in a strong, well-loved mother brand. Understanding the interplay between those sub-brands and identifying any halo effects is crucial in successful, efficient portfolio management and is something we can help with. What brand halos exist across my portfolio?

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Anomaly Australia - Research & Analytics Agency

Industry & Market Insight. Brand & comms development. Portfolio management & pricing. Brand & Comms development. Combining the logical thinking of ‘big data’ analytics with the more intuitive thought processes involved in consumer research is a challenge, but it’s the future of marketing and it’s what we do. Brand and Comms Development. Portfolio Management and Pricing. Brand & Comms development. We can help your business better understand the market. In which it operates. In which it operates.

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