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How is insight being used in the news? - Customer Insight Leader
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Conversation about maximising value from customer insight. How is insight being used in the news? Posted on July 31, 2015. Many of you appear to be appreciating more sharing from other relevant blogs and publications. So, here’s another curation of recent insight stories published in the news. More powerful is with one click the reader can also see nominal and real values, helping overcome the. Frequent pitfall of focussing just on proportions or just on actuals. Shares an interesting article on Change L...
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big data Archives - Customer Insight Leader
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Conversation about maximising value from customer insight. Why data lakes, what you wear & your tools all matter. Posted on March 28, 2016. Perhaps, like me you’ve been a late comer to believing there is anything in buzzwords like Data Lakes? How to engage Customer Experience with Big Data. Posted on March 4, 2016. How do Customer Experience leaders see the role of data? What common cause could Insight leaders have with their CX peers’ data needs? And how is it used to deliver a great customer experience?
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Database Marketing in today's Social World
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Conversation about maximising value from customer insight. Database Marketing in today’s Social World. Posted on August 4, 2015. Like me I’m sure you are daily bombarded with offers by email, app, text and advertising through every social channel. The best can feel well-timed, appropriate and convenient, but too many fall short. When marketing is obviously aiming to be personalised, timely and relevant, it’s as obvious as a fish out of water when it fails. Of what today’s technologies. Activate around li...
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Opinion Archives - Customer Insight Leader
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Conversation about maximising value from customer insight. Which do you really need, a coach or mentor? Posted on August 5, 2016. As the world’s athletes show us what they can achieve in Rio, it’s easy to overlook the achievement of the coaches. Most medal winners will acknowledge a debt of gratitude to their coaches. But, what about the world of business? Many companies have internal mentoring programmes. So, do you need a coach or mentor? Professions, as one writer has suggested. (more…). Regular reade...
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customr insight Archives - Customer Insight Leader
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Conversation about maximising value from customer insight. How is insight being used in the news? Posted on July 31, 2015. Get our free weekly newsletter. Join the conversation on:. Follow me on Twitter. Search by Tag (topic). 2016 - Customer Insight Leader (brought to you by Laughlin Consultancy Ltd). This site uses cookies: Find out more. Okay, thank you.
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analytics Archives - Customer Insight Leader
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Conversation about maximising value from customer insight. How to reboot your thinking after a summer vacation. Posted on July 30, 2016. Do you have plans for events to attend this autumn? Are they ones that will help you stay on top of the developments in Customer Insight broadly, or Data and Analytics in particular? How will you reboot your thinking after a relaxing break in the sun? Keeping a weather eye on the trending topics that matter. Posted on July 23, 2016. Following. Read More. When you talk t...
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database marketing Archives - Customer Insight Leader
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Conversation about maximising value from customer insight. Using Database Marketing, are you at the rear of the pack? Posted on June 30, 2016. Is anyone really Customer Centric? Posted on June 21, 2016. Could you be more visual, better optimised & less tech-led? Posted on June 17, 2016. Do you know how to handle a propensity model? Posted on June 14, 2016. How strong is your database marketing benchmark? Posted on June 7, 2016. Do you have the basics in place? When is perfect not good enough? Join the co...
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marketing Archives - Customer Insight Leader
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Conversation about maximising value from customer insight. Using Database Marketing, are you at the rear of the pack? Posted on June 30, 2016. Do you know how to handle a propensity model? Posted on June 14, 2016. When is perfect not good enough? Posted on June 3, 2016. Innovative thinking in research supports insight generation. Posted on May 28, 2016. How to generate insights for better propositions (part 1). Posted on May 26, 2016. Do you both agree on the need for customer insight guided design?
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Customer Insight Leader - Page 2 of 33 - conversation about maximising value from customer insight
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Conversation about maximising value from customer insight. How to reboot your thinking after a summer vacation. Posted on July 30, 2016. Do you have plans for events to attend this autumn? Are they ones that will help you stay on top of the developments in Customer Insight broadly, or Data and Analytics in particular? How will you reboot your thinking after a relaxing break in the sun? If you don’t yet have plans for that ‘. 8216; time, after summer holidays, we can help. Posted on July 23, 2016. Followi...
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Books Archives - Customer Insight Leader
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Conversation about maximising value from customer insight. Are you drifting or do you have a plan for your life? Posted on July 14, 2016. Summer holidays can be a great opportunity for reflection. Whether you are lying on a beach or enjoying a sightseeing vacation, I wonder if you’ve reflected on a plan for your life? I’m conscious that can sound a bit worthy, or overly ambitious. But, consider for a moment, how many important priorities in your business would you seek to achieve without a plan? But, onc...