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Resources at Hot Text -- Web Writing that Works

Web Writing That Works! Ideas and services for web writers, editors, and content managers. A complete list of our guidelines. The gist of our recommendations on web writing that works. How to be brief, scannable, chunky, and easy to understand. How to write linktext, and menus. Get the details. Diagrams, examples, research, and audience fit, appear in each guideline. Raving about web text. Why we think you ought to talk like a human being. Even when you represent a large corporation or organization.

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Resources at Hot Text -- Web Writing that Works | webwritingthatworks.com Reviews

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Web Writing That Works! Ideas and services for web writers, editors, and content managers. A complete list of our guidelines. The gist of our recommendations on web writing that works. How to be brief, scannable, chunky, and easy to understand. How to write linktext, and menus. Get the details. Diagrams, examples, research, and audience fit, appear in each guideline. Raving about web text. Why we think you ought to talk like a human being. Even when you represent a large corporation or organization.

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Resources at Hot Text -- Web Writing that Works | webwritingthatworks.com Reviews

https://webwritingthatworks.com

Web Writing That Works! Ideas and services for web writers, editors, and content managers. A complete list of our guidelines. The gist of our recommendations on web writing that works. How to be brief, scannable, chunky, and easy to understand. How to write linktext, and menus. Get the details. Diagrams, examples, research, and audience fit, appear in each guideline. Raving about web text. Why we think you ought to talk like a human being. Even when you represent a large corporation or organization.

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Patterns: Writing within a genre -- Web Writing that Works

http://www.webwritingthatworks.com/CPATTERNfaqs.htm

Web Writing That Works! How to write FAQs that really answer customer questions. Write questions in the persona of the guest. Put instructions in numbered steps. Handle branching with bullets. Go ahead, repeat yourself. Find out if you have answered the question. Keep growing the FAQ. How to write FAQs that really answer customer questions. When guests get stuck, they most often turn to the FAQ. Most FAQs adopt a fairly conversational style. (. But most could go a lot farther in that direction). PDF, 995...

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3. Make Text Scannable: Hot Text -- Web Writing that Works

http://www.webwritingthatworks.com/BClasses.htm

Web Writing That Works! Web writing that works. The architecture of content. Creating popular web content. XML for the rest of us. Introduction to technical communication. You learn by doing. A lot of writing, thinking, and sketching after brief lectures, focused discussions, and group critiques of the prose on current Web sites. Our extensive handout provides you with practical guidelines. That you can follow on the job. Web Writing that Works! Http:/ www.WebWritingThatWorks.com.

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Services: Evaluating your content. -- Web Writing that Works

http://www.webwritingthatworks.com/CServEVAL.htm

Web Writing That Works! What we look at. What to do next. Take a fresh look! Get a neutral outside review of your drafts within a week. We provide a professional opinion, and concrete recommendations for improving the organization, writing, and layout of your material- fast. What we look at. We check your text to see how it measures up. We analyze six aspects of your prose, in depth:. Is the text short enough. Can your customers scan. Is your link text expressive enough. Have you chunked content. When we...

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Patterns: Embedding customer assistance -- Web Writing that Works

http://www.webwritingthatworks.com/CPATTERNembedded.htm

Web Writing That Works! Put the assistance where people need it. Put embarrassing information where they need it. Case study: Shop.Microsoft.com. Challenge: Creating guidelines for customer assistance objects. Embedding customer assistance- how to write labels, tips, and clues. If you have a follow-up question, well, you just have to go through the same routine again. 2000), Boggan, Farkas and Welinske. 1996), Duffy, Palmer, and Mehlenbacher. 2000), Price and Korman. Is that a bug on my head?

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Poems: Hot Text -- Web Writing that Works

http://www.webwritingthatworks.com/BPoems.htm

Web Writing That Works! Mount Fuji: A Conversation with Hokusai. Lao Tse: On the Nature of the Way. Web poems make poetry 3D. You do not proceed from line to line. You swing from node to node. You immerse yourself in the environment. The poet sets up the world, but you make your own path through it. As John Cage said, The artist sets up the rules, and then follows them, to see what the result will be. Interactivity is motion through an array that has height, width, and depth. Web Writing that Works!

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maryfo.com

maryfo.com:web writing

http://www.maryfo.com/web_writing.html

Web Writing Style Guide. Writing for the Web. Writing for the Web. Jakob Nielsen: Writing for the Web. US Government: Writing for the Web. Writing for the Web. Writing for the Web vs. Writing for Print: What You Need to Know. A web-site that discusses how to create good business documents in the linked, on-screen environment of Intranets and the Internet. Video on the differences between writing for print and for the web. Writing Email Newsletters, Tricks of the Trade. How to Code HTML Newsletters.

brizcomm.com.au

About brizcomm director and web writing trainer Yvette Nielsen

http://brizcomm.com.au/extras/about.asp

In a net shell). Meet director Yvette Nielsen. Links will take you to new pages). COMPANY PROFILE (in a net shell). Brizcomm Pty Ltd began life in 1997 as a communication. Consultancy based in Brisbane, capital of the Australian State of Queensland (hence the name "briz" "comm"). Former newspaper journalist Yvette Nielsen. Set up the company as an umbrella for her freelance editorial business and web site. Yvette is now based in Sydney but brizcomm's core business. And training in online content. After l...

borge.dk

Sprog på nettet - Webkommunikation (Børge Kristensen)

http://www.borge.dk/webkommunikation

Rådgivning og undervisning i webkommunikation. Fra papirsprog til netsprog. Hvis en trykt tekst skal versioneres til brug på web, kan du redigere den i otte enkle trin. Genbrug af en trykt tekst giver ikke den optimale udnyttelse af netmediet, men det gør teksten til at holde ud at læse på en skærm. Webtekst skal serveres i småbidder. Skriv, så du bliver fundet. Børge Kristensen er journalist, webkonsulent og underviser. Prisbillig grundbog af newzealandske Rachel McAlpine. The Internet Writer's Handbook.

bus3700-spring-2011.blogspot.com

BUS 3700 - Spring 2011: April 2011

http://bus3700-spring-2011.blogspot.com/2011_04_01_archive.html

BUS 3700 - Spring 2011. Thursday, April 28, 2011. April 28: Final Exam and link. The BUS 3700 final exam will be tonight, April 28, 7:15 pm - 9:15 pm, room 1160 Schneider Hall. BE SURE to come prepared with your student ID - you'll need to be able to log on to a computer in the lab. And Here's one final link that you might find useful. How to interview with a small company vs. a large one. Thursday, April 14, 2011. April 14: Writing for the Web. Content attributed to Web Style Guide. Also, because Web pa...

bus3700-summer-ii-2011.blogspot.com

BUS 3700 - Summer II 2011: Session 12: Writing for the Web

http://bus3700-summer-ii-2011.blogspot.com/2011/08/session-12-writing-for-web.html

BUS 3700 - Summer II 2011. Thursday, August 11, 2011. Session 12: Writing for the Web. Content attributed to Web Style Guide. 3rd edition, Lynch/Horton). People read differently on the Web. Period. One reason for this is that reading text on-screen is unpleasant. Given the low resolution of the computer screen and the clumsiness of the scrolling page, many readers scan onscreen and print pages for reading. A collection of links cannot create or sustain an argument or deliver a collection of facts as effi...

bus3700-fall-2010.blogspot.com

BUS 3700 - Fall 2010: November 2010

http://bus3700-fall-2010.blogspot.com/2010_11_01_archive.html

BUS 3700 - Fall 2010. Monday, November 29, 2010. Nov 29: Writing for the Web. People read differently on the Web. Content attributed to Web Style Guide. 3rd edition, Lynch/Horton). One reason for this is that reading text on-screen is unpleasant. Given the low resolution of the computer screen and the clumsiness of the scrolling page, many readers scan onscreen and print pages for reading. A collection of links cannot create or sustain an argument or deliver a collection of facts as efficiently or legibl...

bus3700-fall-2009.blogspot.com

BUS 3700 Integrated Communication in Business - Fall 2009: November 2009

http://bus3700-fall-2009.blogspot.com/2009_11_01_archive.html

BUS 3700 Integrated Communication in Business - Fall 2009. Monday, November 30, 2009. Week of Nov 30: Cross-Cultural Communication and Nonverbals. Modern business requires dealing with other cultures. Shapes values, priorities, and practices. Aware of the values, beliefs, and practices in other cultures. Sensitive to differences among individuals within a culture. Aware that preferred values and behaviors are influenced by cultures and are not necessarily “right.”. Flexible and open to change. If you liv...

netsprog.dk

Websites om webtekst - linksamling om webkommunikation

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Rachel McAlpines eget website om netjournalistik. Hot Text - Web Writing That Works. Jonathan and Lisa Price skrev lærerbogen "Hot Text". Deres website supplere bogen. Webpennan: Om webtekst och att skriva för webben (svensk). Webpennan er et website med mange gode artikler om netsprog skabt af netjournalisten Frederick Wackå. Dan Bricklins website omhandler, hvordan man skriver til Intranettet. Web Content Strategy er et website, der indeholder mange skarpe artikler af bl.a. Nina Furu. Style Guide: The ...

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Web Content Writing | Effective Web Writing Techniques

5 Places To Find Content Ideas. May 14, 2015. Content creation is a tricky beast nowadays, because so much of online content marketing requires writing with skill, depth and knowledge, but also writing for search engines too. If you write a masterpiece but nobody ever finds it, is it still a masterpiece? Search Google for long tail keywords and user search patterns. For example if you’re a trucking website offering commercial testing then search phrases like free cdl practice tests. Google is awesome bec...

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Web Writing Stuff - Web Copywriting - SEO Copywriting - Contenuti per il Web - Comunicazione per il Turismo

Web Copywriting and Content Strategy. Scrivere per il web non è scrivere per la carta stampata, richiede un approccio determinato dall’esperienza di lettura, dai comportamenti dell’utente e dai motori di ricerca. Persuadere per regalare un’esperienza. 25 gennaio 2012 Autore:. Chi effettua un acquisto su Internet desidera vivere un’esperienza. Possono costituire un contributo di primaria importanza. Offrire occasioni uniche e irrinunciabili. Creare un senso di urgenza. Proporre un affare irripetibile.

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webwritingthatworks.com

Resources at Hot Text -- Web Writing that Works

Web Writing That Works! Ideas and services for web writers, editors, and content managers. A complete list of our guidelines. The gist of our recommendations on web writing that works. How to be brief, scannable, chunky, and easy to understand. How to write linktext, and menus. Get the details. Diagrams, examples, research, and audience fit, appear in each guideline. Raving about web text. Why we think you ought to talk like a human being. Even when you represent a large corporation or organization.

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Web writing guidelines | A summary of Web writing guidelines and authors

YouTube descriptions: Make the first 20 words keywords. October 23, 2012. That’s because only the first 20 words or 120 characters will be displayed in search results (then you have to click on the still image or the video title to see the rest). Oh, and don’t forget to include a few relevant links in http spelled-out form, as links in the first 20 words will appear clickable, not text-only. Eg Watch my mouse give an elephant a scare during a safari in India. http:/ www.mytripindia.com. August 9, 2012.

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web writing | making writing social, public, and shareable

Making writing social, public, and shareable. Skip to primary content. Skip to secondary content. The New York Times Well Blog: An Exemplar for Nursing Narratives. March 26, 2015. By Danielle Ofri on the. 8216; Well Blog is a great example of the kind of clinical narrative I hope my nursing students will be able to write–some day, if not by the end of this semester. I’m setting the bar high for my students: Ofri is a physician and a terrific writer–she edits the. June 17, 2014. June 17, 2014. My project ...

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Web Writing Wealth | The roadmap to becoming a well-paid web writer

The roadmap to becoming a well-paid web writer. Skip to primary content. Skip to secondary content. Contact Me Here …. Copy Samples and Rate Sheet. How Can I Help You? Save at Least $50, Possibly More (plus literally thousands in bonuses). Well Paid Writer Roadmap. May 22, 2015. No Comments ↓. That is, for being one of those Lazy-Creative-Types! This used to be a stigma for me….or, just a way of picking-up chicks, Oh, what a man who says no to The Man! He’s his Continue reading →. March 24, 2015. Copyblo...

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Web Writing Wizardry | Transform Web Words into Web Profits

Att: Entrepreneurs, Coaches, Consultants, and Service Pros. The Right Sales Letter Can Bring You All The Business You Want. Here's How To Get That Sales Letter Handed To You On A Silver Platter . . . Meet the Web Writing Wizards. The Web Writing Wizards is a team of proven writers I've gathered. They create sales copy that captivates, engages, convinces and converts. Plus Your Own Private Creative Director. In addition, I act as your personal creative director and check things like:. I've won a fistful o...