whymeasurethat.com

Why Measure That? | All about digital analytics

Just realized I've not been writing anything since I switched to my new job, almost half a year already! There has been lots of new challenges in my new role, one of my recent challenge is to support on page level analysis for several existing clients - instead of simply reporting the most popular pages, also analyze what PART of a given page is drawing users' attention and action. As I mentioned in my previous post, heatmaps can be your friend on answering this type of question, and in this post

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Raymond Chau

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Raymond Chau

16/F, 6●●●●●●●gs Road

Hon●●●ong , NA

Hong Kong

396●●●548

ra●●●●●●●●●@gmail.com

View this contact

Raymond Chau

16/F, 6●●●●●●●gs Road

Hon●●●ong , NA

Hong Kong

396●●●548

ra●●●●●●●●●@gmail.com

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Why Measure That? | All about digital analytics | whymeasurethat.com Reviews

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Just realized I've not been writing anything since I switched to my new job, almost half a year already! There has been lots of new challenges in my new role, one of my recent challenge is to support on page level analysis for several existing clients - instead of simply reporting the most popular pages, also analyze what PART of a given page is drawing users' attention and action. As I mentioned in my previous post, heatmaps can be your friend on answering this type of question, and in this post

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Why Measure That? | All about digital analytics | whymeasurethat.com Reviews

https://whymeasurethat.com

Just realized I've not been writing anything since I switched to my new job, almost half a year already! There has been lots of new challenges in my new role, one of my recent challenge is to support on page level analysis for several existing clients - instead of simply reporting the most popular pages, also analyze what PART of a given page is drawing users' attention and action. As I mentioned in my previous post, heatmaps can be your friend on answering this type of question, and in this post

INTERNAL PAGES

whymeasurethat.com

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Google Tag Manager – auto event tracking | Why Measure That?

http://www.whymeasurethat.com/2014/01/22/google-tag-manager-auto-event-tracking

All about digital analytics. Google Tag Manager – auto event tracking. Posted by: Raymond Chau / Category: tagging. A year ago I’ve written an article on how to use Google Tag Manager (GTM) to implement event tracking. When I first used GTM to do event tracking, I need to add JavaScript on the page when that event occurs. That means I need to add an event listener on the code like this to trigger GTM to fire the tag for me:. So how does the current GTM tackle that? Previous post on GTM concept. 8216; The...

2

Tracking hotel booking engine | Why Measure That?

http://www.whymeasurethat.com/2014/03/12/tracking-hotel-booking-engine

All about digital analytics. Tracking hotel booking engine. Posted by: Raymond Chau / Category: analytics. I’ve been working with lots of hotel clients during my time in digital agencies. I’ve seen home grown hotel booking forms, 3rd party booking engines (aka OTAs) like Synxis. An ordinary flow of booking engines. Regardless of all fancy designs, optimized placements of elements or steps, almost all booking engines I’ve seen include the following steps:. Availability Search Guest information Confirmation.

3

Top 5 Questions to ask when selecting heatmap vendors | Why Measure That?

http://www.whymeasurethat.com/2015/06/22/top-5-questions-to-ask-when-selecting-heatmap-vendors

All about digital analytics. Top 5 Questions to ask when selecting heatmap vendors. Posted by: Raymond Chau / Category: analytics. Just realized I’ve not been writing anything since I switched to my new job, almost half a year already! Can be your friend on answering this type of question, and in this post I’d like to share the top 5 questions that I will ask while approaching the different heatmaps vendors. Question 1: How do the heatmaps work in multi-screens sceniaro? It’s important to understan...

4

Useful Google Tag Manager Macros | Why Measure That?

http://www.whymeasurethat.com/2014/03/20/useful-google-tag-manager-macros

All about digital analytics. Useful Google Tag Manager Macros. Posted by: Raymond Chau / Category: tag management. I’ve mentioned how to use the new auto event tracking. Offered by Google Tag Manager (GTM) in earlier post, and we’ve seen how the new auto event variables. That Google added to GTM allow us to easily reference the DOM elements on our pages. In this post I’d like to take 1 step further by introducing some of the macros that I found useful but not available in GTM out of the box. They’r...

5

tracking | Why Measure That?

http://www.whymeasurethat.com/category/tracking

All about digital analytics. Cross domain tracking with Google Tag Manager. Posted by: Raymond Chau / Category: tag management. Last year I've written a post about how to do cross-domain tracking in Universal Analytics. I am very glad that many readers have given positive feedback on the post and I sincerely hope more people would find it useful. With the introduction of Google Tag. Tracking hotel booking engine. Posted by: Raymond Chau / Category: analytics. Heap Analytics – Forgot to define event?

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annielytics.com

The Definitive Guide To Campaign Tagging in Google Analytics [VIDEO]

http://www.annielytics.com/guides/definitive-guide-campaign-tagging-google-analytics

I make data sexy. The Definitive Guide To Campaign Tagging in Google Analytics. Due to the general confusion over channel groupings, I wrote a comprehensive companion guide. On what they are, why they’re important, how to modify them, and how to make sure your campaigns aren’t under-reporting. You’ll see how even large publishers like BuzzFeed, Gawker, and Jezebel are shooting themselves in the foot with bad tagging (and hence bad channels). So my goal with this guide is to hopefully set that aright.

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