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Home | Wise Branding | Over 50s Market Research | Marketing to the Older Consumer

Wise Branding is a market research and planning company dedicated to the marketing and communication needs of the over 50s. We can help you better understand the over 50s. We have invested considerable time in understanding the market, and have extensive experience of market research with older people.

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Home | Wise Branding | Over 50s Market Research | Marketing to the Older Consumer | wisebranding.co.uk Reviews

https://wisebranding.co.uk

Wise Branding is a market research and planning company dedicated to the marketing and communication needs of the over 50s. We can help you better understand the over 50s. We have invested considerable time in understanding the market, and have extensive experience of market research with older people.

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1

Blog | Wise Branding | Over 50s Market Research | Marketing to the Older Consumer

http://www.wisebranding.co.uk/v2/blog

00 44 20 8542 2012. Ageing Well - Age has no Boundaries. Over 50's and self employment. Marketing to the 50 - Key Trends in 2014. We have identified 10 key trends for the 50 market. Marketing to the older consumer. There is a real opportunity to engage with some thinking about the older market this year with two conferences being planned. Age discrimination in the Sunday Times. Page 1 of 2 Next. Marketing to the over 50's (5). Targeting the 50 (5). Discrimination against older people (1).

2

The Challenge | Wise Branding | Over 50s Market Research | Marketing to the Older Consumer

http://www.wisebranding.co.uk/the-challenge.php

00 44 20 8542 2012. Why the over 50s have been left behind…. Despite the potential this market it has been largely ignored. Instead the majority of marketing and advertising spend is targeted at younger consumers. The reasons are many and complex, and have to do with cultural, economic and social change, prejudice and social stereotyping, and indeed refusal to confront our own personal fears about growing old. To read an in-depth perspective around these issues click here to launch article. Whether you a...

3

Clients | Wise Branding | Over 50s Market Research | Marketing to the Older Consumer

http://www.wisebranding.co.uk/clients.php

00 44 20 8542 2012. Wise Branding has worked for commercial companies, public sector and not for profit /charity organisations. We are happy to work with businesses of any size from start-ups through to large multi-nationals. We have worked in financial services, travel/holidays, retail, media, health care, care and retirement homes, technology based products (mobile, health, fall alarms), disability products, FMCG. Phil Smith, Director, buddi). Josh Penny, CEO. When working with Wise Branding I have alw...

4

Other Audiences | Wise Branding | Over 50s Market Research | Marketing to the Older Consumer

http://www.wisebranding.co.uk/other-audiences.php

00 44 20 8542 2012. Marketing to the disabled and ethnic groups. Better access and enablement for disabled people is becoming an increasing important issue for businesses and services. The incidence of disability, and the incidence of multiple disability, increases significantly with age. We have undertaken market research with disabled people aged from 18 to 98, with a wide range of mental and physical disabilities due to birth, illness, accident, age and war. Two thirds of those aged 75 say they have a...

5

About | Wise Branding | Over 50s Market Research | Marketing to the Older Consumer

http://www.wisebranding.co.uk/about.php

00 44 20 8542 2012. Wise Branding offers a network of highly experienced people, to build the best quality and most relevant team to meet particular requirements, and can deliver for both smaller and larger projects. Core skills and services. Strategic and creative brand planning from experienced senior planners. Qualitative focus, but also quantified and desk research. New on line qualitative portal. International services and project management.

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Home | Wise Branding | Over 50s Market Research | Marketing to the Older Consumer

00 44 20 8542 2012. Over 50s Market Research. MARKETING TO THE OLDER CONSUMER. Wise Branding is a strategic brand planning and market research company dedicated to the marketing and communication needs of the 50 market. A broad and diverse market that includes both the ‘younger old’ (sometimes called Baby Boomers) and the ‘older old’. We can help you better understand the over 50s. We also conduct planning and research projects with disabled people. Of all ages, and also carers or supporters.

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Wise Branding

Welcome to our research portal! Thank you for taking part in our discussions. Here you will have the chance to have an impact upon the services you receive and have your feedback listened to. We look forward to seeing you online shortly and hearing your thoughts and opinions. Whats in it for me? Receive cash and vouchers for taking part in our discussions. Be heard, share your thoughts and discuss what matters to you. We will share with you what actions have been taken from the discussions held.

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We’re a network of big agency A-listers. Who deliver Madison Avenue-quality work at flexible, boutique agency prices. Brought together by creative director and brand consultant,. We offer over a decade of experience serving clients like AT&T, BNY Mellon, Apple, GE and Verizon. Our services include Brand Strategy, Brand Identity Design, Brand Voice and Messaging, Naming, Web Design, Video Production, Copywriting. We believe that clients are better served when things are kept simple, nimble and efficient.

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