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(W)right On Target

Wednesday, March 26, 2014. Five Tips for Creating a Visual Brand. By Vince Derama, Design Specialist. Visuals only hold the value that we give them. With no context, a shape is just a shape. Though it may serve many purposes in many forms, from complex geometry and math to the rich history of a 200-year-old brand, a shape on its own won't tell your audience a story. Suppose we took a shape and placed it with another to give it context:. Like in the above example, we naturally make assumptions based on re...

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Wednesday, March 26, 2014. Five Tips for Creating a Visual Brand. By Vince Derama, Design Specialist. Visuals only hold the value that we give them. With no context, a shape is just a shape. Though it may serve many purposes in many forms, from complex geometry and math to the rich history of a 200-year-old brand, a shape on its own won't tell your audience a story. Suppose we took a shape and placed it with another to give it context:. Like in the above example, we naturally make assumptions based on re...
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(W)right On Target | wrightoncommunications.blogspot.com Reviews

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Wednesday, March 26, 2014. Five Tips for Creating a Visual Brand. By Vince Derama, Design Specialist. Visuals only hold the value that we give them. With no context, a shape is just a shape. Though it may serve many purposes in many forms, from complex geometry and math to the rich history of a 200-year-old brand, a shape on its own won't tell your audience a story. Suppose we took a shape and placed it with another to give it context:. Like in the above example, we naturally make assumptions based on re...

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(W)right On Target: October 2013

http://wrightoncommunications.blogspot.com/2013_10_01_archive.html

Monday, October 21, 2013. Being a Know-it-All Isn’t Such a Bad Thing. By: Molly Borchers, Sr. Account Executive. You know that person. It seems everyone has one or two in their life. The not-so-humble person who elicits an eye roll every time he/she begins to speak. The person who pontificates on everything, and the minute you bring up something new, they claim to have kno. Wn about it yesterday. They’re annoying, right? The other day,. And I went to a presentation on influencer marketing where. Enewslet...

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(W)right On Target: Pay for Play: Will Facebook Get in Trouble?

http://wrightoncommunications.blogspot.com/2014/03/pay-for-play-will-facebook-get-in.html

Tuesday, March 11, 2014. Pay for Play: Will Facebook Get in Trouble? The concept of pay for play isn't new. Rather, it’s age old, or perhaps the oldest profession in some respects. But as Facebook further monetizes its platform, it’s falling down a new slippery slope. Sounds good in theory, but the potential disconnect is whether the people truly interested in “Automotive” and “Luxury” are engaging with your page, since there are no barriers to anyone doing so. From Facebook&#...At (W)right On, we advise...

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(W)right On Target: January 2014

http://wrightoncommunications.blogspot.com/2014_01_01_archive.html

Friday, January 10, 2014. What Makes PR Nearly as Stressful as the Battlefield? By Julie Wright, President. What’s nearly as scary as battling a wall of flames, navigating your way around IEDs in a warzone or crash-landing a plane on the Hudson River? Apparently, it’s being grilled by an irate newspaper editor, explaining to a client why their competitor is on the front page and not them or organizing a press conference where no one shows up. That’s according to the rankings of the. Will he or she delive...

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(W)right On Target: January 2013

http://wrightoncommunications.blogspot.com/2013_01_01_archive.html

Wednesday, January 30, 2013. Public Relations is More Than Order Taking. By Rebecca Chappell, Account Executive. But could the same phrase also be applied to a PR professional? I certainly hope not. We’re in the business of communications, so it’s our job to pinpoint the “so what? 8221; in every project we collaborate on. Is this idea newsworthy? If not, let’s come up with an idea that is! If not, let’s look at why and figure out how to make it so! Let’s brainstorm the possibilities! We act with intention.

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(W)right On Target: November 2012

http://wrightoncommunications.blogspot.com/2012_11_01_archive.html

Monday, November 26, 2012. Fear Is Its Own Food. By Grant Wright, CEO. I recently heard someone quote a study that something like 98 percent of what we fret about never comes to pass. Arguably, at least some of it doesn’t come to pass because. We worried about it and prevented it. But still, the extraordinary price we humans pay by worrying is, well, extraordinary. But I’m guessing another big factor in this is simply people worrying, often needlessly. Since we live in the information age, we are bombard...

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2008 July « Bridging Two Worlds

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A conversation about online media and what it means to your organization. Our Blogging Policy and Code of Ethics. The Final B2W Post. If I wouldn’t use it, why would I recommend it? Your Online Presence is Important! Twitter to Verify Accounts. Our Blogging Policy and Code of Ethics. David Pogue New York Times Tech Blogger. The Altimeter by Charlene Li. The Long Tail – Chris Anderson. Web Strategy by Jeremiah. Communicating in a Crisis. Girl In Your Shirt. Web response assessment chart. On July 22, 2008.

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2008 August « Bridging Two Worlds

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A conversation about online media and what it means to your organization. Our Blogging Policy and Code of Ethics. The Final B2W Post. If I wouldn’t use it, why would I recommend it? Your Online Presence is Important! Twitter to Verify Accounts. Our Blogging Policy and Code of Ethics. David Pogue New York Times Tech Blogger. The Altimeter by Charlene Li. The Long Tail – Chris Anderson. Web Strategy by Jeremiah. Communicating in a Crisis. Girl In Your Shirt. Web response assessment chart. On August 29, 2008.

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2009 January « Bridging Two Worlds

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A conversation about online media and what it means to your organization. Our Blogging Policy and Code of Ethics. The Final B2W Post. If I wouldn’t use it, why would I recommend it? Your Online Presence is Important! Twitter to Verify Accounts. Our Blogging Policy and Code of Ethics. David Pogue New York Times Tech Blogger. The Altimeter by Charlene Li. The Long Tail – Chris Anderson. Web Strategy by Jeremiah. Communicating in a Crisis. Girl In Your Shirt. Web response assessment chart. This story has le...

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2008 October « Bridging Two Worlds

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A conversation about online media and what it means to your organization. Our Blogging Policy and Code of Ethics. The Final B2W Post. If I wouldn’t use it, why would I recommend it? Your Online Presence is Important! Twitter to Verify Accounts. Our Blogging Policy and Code of Ethics. David Pogue New York Times Tech Blogger. The Altimeter by Charlene Li. The Long Tail – Chris Anderson. Web Strategy by Jeremiah. Communicating in a Crisis. Girl In Your Shirt. Web response assessment chart. The topic of the ...

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B2W Services « Bridging Two Worlds

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A conversation about online media and what it means to your organization. Our Blogging Policy and Code of Ethics. The Final B2W Post. If I wouldn’t use it, why would I recommend it? Your Online Presence is Important! Twitter to Verify Accounts. Our Blogging Policy and Code of Ethics. David Pogue New York Times Tech Blogger. The Altimeter by Charlene Li. The Long Tail – Chris Anderson. Web Strategy by Jeremiah. Communicating in a Crisis. Girl In Your Shirt. Web response assessment chart. Individually tail...

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Open Letter to Millennials (PR Industry Edition)

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Social Media Jedi Academy. Laquo; Analysis: Promoted Tweets = Real-Time Promotions Reputation Management. Open Letter to Millennials (PR Industry Edition). Riffing off of @ BillSledzik. S terrific (and ultimately helpful. Rant, Dear Millennials: Your Parents Lied to You. I wanted to spend a minute talking to these same Millennials as a prospective employer. Here’s an Open Letter to Millennials (PR Industry Edition). Why I’d want this job? That’s a terrible approach, in case you’re wondering.). I expect t...

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2009 March « Bridging Two Worlds

https://bridgingtwoworlds.wordpress.com/2009/03

A conversation about online media and what it means to your organization. Our Blogging Policy and Code of Ethics. The Final B2W Post. If I wouldn’t use it, why would I recommend it? Your Online Presence is Important! Twitter to Verify Accounts. Our Blogging Policy and Code of Ethics. David Pogue New York Times Tech Blogger. The Altimeter by Charlene Li. The Long Tail – Chris Anderson. Web Strategy by Jeremiah. Communicating in a Crisis. Girl In Your Shirt. Web response assessment chart. On March 31, 2009.

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2009 April « Bridging Two Worlds

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A conversation about online media and what it means to your organization. Our Blogging Policy and Code of Ethics. The Final B2W Post. If I wouldn’t use it, why would I recommend it? Your Online Presence is Important! Twitter to Verify Accounts. Our Blogging Policy and Code of Ethics. David Pogue New York Times Tech Blogger. The Altimeter by Charlene Li. The Long Tail – Chris Anderson. Web Strategy by Jeremiah. Communicating in a Crisis. Girl In Your Shirt. Web response assessment chart. On April 28, 2009.

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The Final B2W Post « Bridging Two Worlds

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A conversation about online media and what it means to your organization. Our Blogging Policy and Code of Ethics. The Final B2W Post. If I wouldn’t use it, why would I recommend it? Your Online Presence is Important! Twitter to Verify Accounts. Our Blogging Policy and Code of Ethics. David Pogue New York Times Tech Blogger. The Altimeter by Charlene Li. The Long Tail – Chris Anderson. Web Strategy by Jeremiah. Communicating in a Crisis. Girl In Your Shirt. Web response assessment chart. The Final B2W Post.

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(W)right On Target

Wednesday, March 26, 2014. Five Tips for Creating a Visual Brand. By Vince Derama, Design Specialist. Visuals only hold the value that we give them. With no context, a shape is just a shape. Though it may serve many purposes in many forms, from complex geometry and math to the rich history of a 200-year-old brand, a shape on its own won't tell your audience a story. Suppose we took a shape and placed it with another to give it context:. Like in the above example, we naturally make assumptions based on re...

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