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Gardein Protein International | Results from kglobal
http://kglobal.com/results/gardein-protein-international
The makers of an unknown Canadian, vegan food brand wanted to launch their product into a less receptive, more vegan-averse American market. Gardein Protein International, the makers of an all-natural meat alternative had a challenging launch ahead of them. With an unknown brand and a foreign product, they needed to expand their market share beyond the relatively small population of vegans and vegetarians. America was talking about and eating: Gardein products. We run integrated public affairs campaigns ...
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10 Life Lessons from ‘The Office’ | The Juice from kglobal
http://kglobal.com/blog/10-life-lessons-from-the-office
What Trump and Sanders Have in Common. The Chameleonic Nature of Speechwriting. 10 Life Lessons from ‘The Office’. July 30, 2015. 1 “Sometimes I’ll start a sentence and I don’t even know where it’s going. I just hope I find it along the way.”. You don’t always have to know it all. 2 “I just want to sit on the beach and eat hot dogs”. 3 “Whenever I’m about to do something I think, ‘Would an idiot do that? Rsquo; and if they would, I do not do that thing”. 4 “Would I rather be feared or loved? It’s e...
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| kglobal
http://kglobal.com/digital-account-associate
We run integrated public affairs campaigns for clients who want to increase their market share or shape public policy by connecting them with passionate advocates for their issues brands. Fill out our form. Kglobal is always looking for bright, driven and fun individuals. Account Executive - Strategic Planning and Communications. Account Executive - Communications Assessment. 2001 L Street NW. Washington, DC 20036. Latest from the Juice. Can Trump’s Brand Survive 2016? Posted by Ryan Schaefer.
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kglobal
http://kglobal.com/blog
On August 25, 2016. Can Trump’s Brand Survive 2016? The 2016 Presidential campaign is shaping up to be one of the most negative in political history. Irrespective of the outcome, one thing seems clear: Donald Trump’s step onto the political stage has redefined his personal brand. On August 23, 2016. Clinton Campaign Adeptly Utilizes Color Theory. The sophistication and quality of Clinton’s ads are the product of years of Democratic Party investments in digital infrastructure and data. On August 19, 2016.
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Personal Branding Guide: Designing Digital Strategy | The Juice from kglobal
http://kglobal.com/blog/personal-branding-guide-designing-digital-strategy
The Chameleonic Nature of Speechwriting. 3 Reasons Why Standardized Testing Is Outdated and Ineffective. Personal Branding Guide: Designing Digital Strategy. July 30, 2015. We all have a personal brand, whether you have thought about it before or not. Just like a company, your personal brand is the way people feel when they think about you. For example, when I think about one of my favorite new companies, Aloha, I feel fresh, healthy, and energetic. This is because their brand ing. Whatever you decide, m...
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Randy DeCleene, Partner | kglobal
http://kglobal.com/who-we-are/randy-decleene
Randy DeCleene has almost 20 years experience working in both the private sector and government with expertise in communications, public affairs, public policy, government relations, marketing and branding. At Ogilvy and Ketchum, from April 2005 until May 2008, Randy worked on various domestic and international projects. His client roster included the Russian Federation, Gazprom, Louisiana Recovery Authority, Delta Air Lines and Global Health Initiative of the World Economic Forum, among others. Before m...
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3 Reasons Why Standardized Testing Is Outdated & Ineffective | The Juice from kglobal
http://kglobal.com/blog/3-reasons-why-standardized-testing-is-outdated-ineffective
Personal Branding Guide: Designing Digital Strategy. A Lesson in Bias from Atticus Finch. 3 Reasons Why Standardized Testing Is Outdated and Ineffective. July 29, 2015. I think all universities should follow suit, and disregard standardized testing. First of all, no two students are the same. Teachers don’t teach to educate – they teach for the test. University of Maryland conducted a study from 2002 to 2007 that found that teachers were feeling more and more pressure to teach for the test, rather than t...
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Brianna Broad, Senior Account Executive | kglobal
http://www.kglobal.com/who-we-are/Brianna-Broad
Brianna has a diverse background in media communications including work in the nonprofit, for profit, and government sectors. She specializes in website and social media strategy, branding and messaging, and design. Throughout her career, Brianna has provided media relations, website, design, social media, fundraising and event planning support. She also has experience in journalism, video production, and community outreach. Brianna in the Juice. Why Your Brand Identity is a Critical Part of Your Business.
kglobal.com
About Us | kglobal
http://kglobal.com/who-we-are
Great people make a great company. Charles Dolan, Jr. Senior Strategy and Communications Executive. Director of Business Development. Director, Crisis Communications. Headquartered in Washington, DC, kglobal is a Zenetex company. Our corporate leadership includes:. Vice President, Contracts. Director of Corporate Development. It means that they have access to key influentials in every congressional district, every state legislative district and the top 200 media markets. Well, are you? We run integrated ...
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What Trump and Sanders Have in Common | The Juice from kglobal
http://kglobal.com/blog/what-trump-and-sanders-have-in-common
How the 2015 Teen Choice Awards Demonstrate Digital Media’s Popularity and Importance. 10 Life Lessons from ‘The Office’. What Trump and Sanders Have in Common. August 6, 2015. Today marks the first debate for the Republican 2016 candidates. According to a recent CBS news poll. Donald Trump leads the race with 24 percent. Meanwhile, Hillary Rodham Clinton leads the Democratic field; among Democratic primary voters. Likewise, I think Sanders’ traction and loyal following say something about the Amer...