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Accidental Observer | Charting the digital transformation of the brand marketing arenaCharting the digital transformation of the brand marketing arena
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Accidental Observer | Charting the digital transformation of the brand marketing arena | accidentalobserver.com Reviews
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Charting the digital transformation of the brand marketing arena
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2014: The year content started to deliver for brands | Accidental Observer
http://accidentalobserver.com/2014/12/23/2014-the-year-content-started-to-deliver-for-brands
Charting the digital transformation of the brand marketing arena. 2014: The year content started to deliver for brands. December 23, 2014. December 23, 2014. Sorry for the radio silence on this blog; to say it has been a manic end to the year would be an understatement. Two words- Black Friday. Doubt the buzzword of 2014. No longer is user generated content the de-rigeur way of trying to drive engagement but instead brands are. Two successful examples would be the ‘ Lego Adbreak take-over. Re-creating th...
The future is not TV shaped – it’s video shaped #BrandCastUK | Accidental Observer
http://accidentalobserver.com/2014/10/15/the-future-is-not-tv-shaped-its-video-shaped
Charting the digital transformation of the brand marketing arena. The future is not TV shaped – it’s video shaped #BrandCastUK. October 15, 2014. October 15, 2014. Last night I saw the future of media and for the second time in as many months it has left me fearful for many marketeers. At Google’s annual video love-in, Brandcast featuring guests as diverse as Zoella. It’s the ultimate vehicle they can use to push the virtues of YouTube. TV is dying – there is now an entire generation (as I saw at t...
#IceBucketChallenge – the greatest charity viral ever? | Accidental Observer
http://accidentalobserver.com/2014/08/29/icebucketchallenge-the-greatest-charity-viral-ever
Charting the digital transformation of the brand marketing arena. IceBucketChallenge – the greatest charity viral ever? August 29, 2014. August 29, 2014. If you’re yet to discover the #IceBucketChallenge then you must have been on Mars for the last few weeks. Originating from the US, the charity viral initiative has gone global in a way that a charity movement has never done before and Facebook timeline’s across the World are besieged with people doing the #IceBucketChallenge. There’s also a requir...
Accidental Observer | Charting the digital transformation of the brand marketing arena | Page 2
http://accidentalobserver.com/page/2
Charting the digital transformation of the brand marketing arena. Uber- Digital Disruption at its finest. July 3, 2014. July 3, 2014. Last night I joined the Uber. Or a black cab hands down. I tweeted how good the service was – and Uber. Came back straight away. It was proof that disruption in staid, fixed and uncompetitive markets is an incredibly positive thing. This wasn’t my first experience of Uber. I wasn’t aware of either how much fear and hatred there is of Uber. Rip you off allegedly and that th...
benjsaint | Accidental Observer
http://accidentalobserver.com/author/benjsaint
Charting the digital transformation of the brand marketing arena. Marketing is changing – and for the better. January 22, 2015. There has been a lot of talk recently about the ever changing role of the marketeer. As an industry and profession, I doubt there’s many like it that spend as much time talking about where our role and our profession is going – after all self promotion is at the heart of it – but fundamentally there is a shift in direction. So whilst our role is constantly changing – for t...
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Accidental Observer
Miércoles, 1 de marzo de 2006. My personal take on it is that as long as it's not intrusive just as a famous oven cleaner did in the US and it's up front then who knows they may even add value.controversial I know. Enviar por correo electrónico. Jueves, 23 de febrero de 2006. To blog or not to blog. Enviar por correo electrónico. Miércoles, 22 de febrero de 2006. Enviar por correo electrónico. Martes, 21 de febrero de 2006. Special mention for VM's party - that was quality! Long time since I had been at ...
Accidental Observer | Charting the digital transformation of the brand marketing arena
Charting the digital transformation of the brand marketing arena. Marketing is changing – and for the better. January 22, 2015. There has been a lot of talk recently about the ever changing role of the marketeer. As an industry and profession, I doubt there’s many like it that spend as much time talking about where our role and our profession is going – after all self promotion is at the heart of it – but fundamentally there is a shift in direction. So whilst our role is constantly changing – for t...
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Accidental Observer | Charting the digital transformation of the brand marketing arena
Charting the digital transformation of the brand marketing arena. Marketing is changing – and for the better. January 22, 2015. There has been a lot of talk recently about the ever changing role of the marketeer. As an industry and profession, I doubt there’s many like it that spend as much time talking about where our role and our profession is going – after all self promotion is at the heart of it – but fundamentally there is a shift in direction. So whilst our role is constantly changing – for t...
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The Accidental Office Lady
Her book is a revealing portrait of the corporate culture that reflects, and defines, Japan…. funny and insightful…. The New York Times, Elisabeth Bumiller. Laura Kriska 2013 The Accidental Office Lady 2013.
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