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Accidental Observer | Charting the digital transformation of the brand marketing arenaCharting the digital transformation of the brand marketing arena
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Charting the digital transformation of the brand marketing arena
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About | Accidental Observer
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Charting the digital transformation of the brand marketing arena. This blog is my take on the changing consumer marketing landscape that has been triggered by the growing importance of digital content. The UK digital sphere is rapidly changing and this blog aims to add some insight (from the inside) as to what’s going on. This blog is solely the views of myself and not Notonthehighstreet.com. I hope you enjoy! Marketing is changing – and for the better. 2014: The year content started to deliver for brands.
benjsaint | Accidental Observer
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Charting the digital transformation of the brand marketing arena. Marketing is changing – and for the better. January 22, 2015. There has been a lot of talk recently about the ever changing role of the marketeer. As an industry and profession, I doubt there’s many like it that spend as much time talking about where our role and our profession is going – after all self promotion is at the heart of it – but fundamentally there is a shift in direction. So whilst our role is constantly changing – for t...
A quick rant – why a CMO shouldn’t be a CMO if they didn’t know this! | Accidental Observer
https://accidentalobserver.wordpress.com/2014/07/15/a-quick-rant-why-a-cmo-shouldnt-be-a-cmo-if-they-didnt-know-this
Charting the digital transformation of the brand marketing arena. A quick rant – why a CMO shouldn’t be a CMO if they didn’t know this! July 15, 2014. I read this blog. About why CMO’s need to be aware of the impact of Google penalties and for a minute I felt like I was in a three year time warp. Search is the lifeblood for most brands and if you don’t know the DNA of your search then how well do you really know your brand? Uber- Digital Disruption at its finest. Leave a Reply Cancel reply. The future is...
2014: The year content started to deliver for brands | Accidental Observer
https://accidentalobserver.wordpress.com/2014/12/23/2014-the-year-content-started-to-deliver-for-brands
Charting the digital transformation of the brand marketing arena. 2014: The year content started to deliver for brands. December 23, 2014. December 23, 2014. Sorry for the radio silence on this blog; to say it has been a manic end to the year would be an understatement. Two words- Black Friday. Doubt the buzzword of 2014. No longer is user generated content the de-rigeur way of trying to drive engagement but instead brands are. Two successful examples would be the ‘ Lego Adbreak take-over. Re-creating th...
The future is not TV shaped – it’s video shaped #BrandCastUK | Accidental Observer
https://accidentalobserver.wordpress.com/2014/10/15/the-future-is-not-tv-shaped-its-video-shaped
Charting the digital transformation of the brand marketing arena. The future is not TV shaped – it’s video shaped #BrandCastUK. October 15, 2014. October 15, 2014. Last night I saw the future of media and for the second time in as many months it has left me fearful for many marketeers. At Google’s annual video love-in, Brandcast featuring guests as diverse as Zoella. It’s the ultimate vehicle they can use to push the virtues of YouTube. TV is dying – there is now an entire generation (as I saw at t...
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Charting the digital transformation of the brand marketing arena. Uber- Digital Disruption at its finest. July 3, 2014. July 3, 2014. Last night I joined the Uber. Or a black cab hands down. I tweeted how good the service was – and Uber. Came back straight away. It was proof that disruption in staid, fixed and uncompetitive markets is an incredibly positive thing. This wasn’t my first experience of Uber. I wasn’t aware of either how much fear and hatred there is of Uber. Rip you off allegedly and that th...
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Miércoles, 1 de marzo de 2006. My personal take on it is that as long as it's not intrusive just as a famous oven cleaner did in the US and it's up front then who knows they may even add value.controversial I know. Enviar por correo electrónico. Jueves, 23 de febrero de 2006. To blog or not to blog. Enviar por correo electrónico. Miércoles, 22 de febrero de 2006. Enviar por correo electrónico. Martes, 21 de febrero de 2006. Special mention for VM's party - that was quality! Long time since I had been at ...
Accidental Observer | Charting the digital transformation of the brand marketing arena
Charting the digital transformation of the brand marketing arena. Marketing is changing – and for the better. January 22, 2015. There has been a lot of talk recently about the ever changing role of the marketeer. As an industry and profession, I doubt there’s many like it that spend as much time talking about where our role and our profession is going – after all self promotion is at the heart of it – but fundamentally there is a shift in direction. So whilst our role is constantly changing – for t...
accidentalobserver.wordpress.com
Accidental Observer | Charting the digital transformation of the brand marketing arena
Charting the digital transformation of the brand marketing arena. Marketing is changing – and for the better. January 22, 2015. There has been a lot of talk recently about the ever changing role of the marketeer. As an industry and profession, I doubt there’s many like it that spend as much time talking about where our role and our profession is going – after all self promotion is at the heart of it – but fundamentally there is a shift in direction. So whilst our role is constantly changing – for t...
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