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Mos's PR life in UK: March 2011
http://mosjiang.blogspot.com/2011_03_01_archive.html
Mos's PR life in UK. Friday, 25 March 2011. CSR Practice in Chinese International Corporation. Corporate social responsibility, known as CSR, is more and more important now for a company to promote a positive image. Despite this, I am still facing the problem of figuring out what corporations are required to do for their CSR. Is it charity or funding rising activities? Is it protecting environment or promoting human rights? Or is it all above? Http:/ csr.lenovo.com.cn/download/index.aspx. Politicians alw...
mosjiang.blogspot.com
Mos's PR life in UK: April 2011
http://mosjiang.blogspot.com/2011_04_01_archive.html
Mos's PR life in UK. Friday, 1 April 2011. How to find a PR job in China. It is not as difficult as someone imagined before of finding a public relations job in China if they choosing a proper approach. Searching local newspaper might be useless. However, it is possible to find a good-paying job online or through other's recommendation. As we all know that for most people they have no one to rely on therefore these easy tips below might be useful. 1 Searching through professional websites. There is still...
mosjiang.blogspot.com
Mos's PR life in UK: How to find a PR job in China
http://mosjiang.blogspot.com/2011/04/how-to-find-pr-job-in-china.html
Mos's PR life in UK. Friday, 1 April 2011. How to find a PR job in China. It is not as difficult as someone imagined before of finding a public relations job in China if they choosing a proper approach. Searching local newspaper might be useless. However, it is possible to find a good-paying job online or through other's recommendation. As we all know that for most people they have no one to rely on therefore these easy tips below might be useful. 1 Searching through professional websites. There is still...
mosjiang.blogspot.com
Mos's PR life in UK: New Media, New Generation
http://mosjiang.blogspot.com/2011/03/new-media-new-generation.html
Mos's PR life in UK. Thursday, 10 March 2011. New Media, New Generation. In 2010 there was an explosive growth in China's new media industry. The following are brief introduction of major elements of China's new media. Micro-blogs appeared on the time netizens had already lost their interests in long articles and asked for strong but short messages online. As the most widely used search engine in China, Baidu's dominant position will challenged by several competitors in the coming year which including so...
mosjiang.blogspot.com
Mos's PR life in UK: Google VS. Baidu
http://mosjiang.blogspot.com/2011/03/google-vs-baidu.html
Mos's PR life in UK. Friday, 11 March 2011. Google VS. Baidu. Google began in 1996 as a research project in Stanford University and now it developed into the largest search engine in the world. Besides the web search, Google launched a series of services including map, translate, mail, news and so no. Google runs over one million servers in data centers around the world, and processes over one billion search requests and about twenty-four petabytes of user-generated data every day. Then I tried again wit...
mosjiang.blogspot.com
Mos's PR life in UK: Chinese Special Internet Spin Doctor
http://mosjiang.blogspot.com/2011/04/special-internet-spin-doctor-in-china.html
Mos's PR life in UK. Tuesday, 1 March 2011. Chinese Special Internet Spin Doctor. The"Fifty Cents Party" (五毛党) was first proposed on some official documents. They are professional internet commentators mainly working for provincial and local governments. Nowadays they have become one useful power to help government leading online public opinion and eliminating criticism. Politically, the internet is more important in China than in other societies because it's the only public space where people can expres...
mosjiang.blogspot.com
Mos's PR life in UK: January 2011
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Mos's PR life in UK. Sunday, 30 January 2011. Crisis Management and Brand Image. Some companies believe their brand power and reputation will protect them from a crisis. Like Coca – Cola, for a long time they could not provide a clear explanation for the cause and only claimed that it was merely a bad odour. So when things went worse they lost both government and public’s trust and had to withdraw all products. Tuesday, 25 January 2011. PR in war spin. For more information click here:. Something about so...
mosjiang.blogspot.com
Mos's PR life in UK: CSR Practice in Chinese International Corporation
http://mosjiang.blogspot.com/2011/04/csr-practice-in-chinese-international.html
Mos's PR life in UK. Friday, 25 March 2011. CSR Practice in Chinese International Corporation. Corporate social responsibility, known as CSR, is more and more important now for a company to promote a positive image. Despite this, I am still facing the problem of figuring out what corporations are required to do for their CSR. Is it charity or funding rising activities? Is it protecting environment or promoting human rights? Or is it all above? Http:/ csr.lenovo.com.cn/download/index.aspx. William and Kat...
mosjiang.blogspot.com
Mos's PR life in UK: February 2011
http://mosjiang.blogspot.com/2011_02_01_archive.html
Mos's PR life in UK. Sunday, 13 February 2011. Environmental NGO in China. Appearance of China's Environmental NGOs. Looking back in China, public awareness of environmental protection was weak for a long time. The first environmental NGO was founded on March 31, 1994. At first it was named as the Academy for Green Culture, and now it is called Friends of Nature (FON). Difficulties NGOs facing now. 1 Constraints in registration. According to one organiser’s words, she spent five years for registrat...
mosjiang.blogspot.com
Mos's PR life in UK: Political Public Relations
http://mosjiang.blogspot.com/2011/03/political-public-relations.html
Mos's PR life in UK. Wednesday, 16 March 2011. Politicians always want to build a positive public image and their wishes even stronger than popular stars or normal celebrities. And this is a major task for public relations practitioners who working in political areas. Depending on the new technology, modern media has already gained more power among public compared with ever before, and political PR now is often about protecting or defending politicians, parties and policies from the media. Chinese Specia...
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