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How to Name | The Naming Group - Blog
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The Naming Group – Blog. By The Naming Group. Dubbing the Dew, Doing Lays a FlavorHow To Correctly Crowdsource Naming. Posted by Jake Hancock. Asymp; Leave a comment. This summer, Lays launched Do Us A Flavor. A crowdsourced flavor ideation contest that has at least in my Facebook circle recently gained some traction. Crowdsourcing initiative earlier this year. Where hacktivists submitted and click-bombed entries like diabeetus (which was one of the tamer ones) for the new Mountain Dew soda flavor. Marke...
NAME GRADE: Lenovo Yoga | The Naming Group - Blog
http://blog.thenaminggroup.com/2012/10/10/name-grade-lenovo-yoga
The Naming Group – Blog. By The Naming Group. NAME GRADE: Lenovo Yoga. Posted by Jake Hancock. Asymp; Leave a comment. I loved finding this article this morning in Mashable. Discussing Lenovo’s new Yoga name for their laptop/tablet (laplet? It’s always great for the naming industry when mainstream media ask intelligent questions about product names. And this article raises one big question: where will Lenovo will take the momentum of this excellent name? CONSUMER IMPACT: 5/5 (Category Leader). At the mom...
NAME GRADE: Alto by Aol | The Naming Group - Blog
http://blog.thenaminggroup.com/2012/10/18/name-grade-alto-by-aol
The Naming Group – Blog. By The Naming Group. NAME GRADE: Alto by Aol. Posted by Jake Hancock. Asymp; Leave a comment. Aol announced a reinvigorated approach to the world of email today, launching the new ALTO email service. Rather than competing with email providers, something which historically has proven difficult to accomplish, the service works more as an aggregator, a filter, and an organizer for email, making the experience more visual and user-friendly. Ast Company’s account of the launch. And Ap...
NAME GRADE: Maxxinista | The Naming Group - Blog
http://blog.thenaminggroup.com/2012/04/26/name-grade-maxxinista
The Naming Group – Blog. By The Naming Group. Posted by Jake Hancock. Asymp; Leave a comment. The first thing to realize is that Maxxinista is a name. A trademarked name. But it is not a product, nor an offer. It is a person. A customer of TJ Maxx. And not just a customer, but a savvy, fashion-forward customer. CONSUMER IMPACT: 4 (Creates Advantage). Wardrobe and dresses confidently because she’s. COMPETITIVE DISTINCTION: 4 (Creates Advantage). We sometimes caution against using brand names as descriptiv...
Name Grades | The Naming Group - Blog
http://blog.thenaminggroup.com/category/name-grades
The Naming Group – Blog. By The Naming Group. NAME GRADE: Bluebird from American Express. Posted by Jake Hancock. Asymp; 1 Comment. CONSUMER IMPACT: 5/5 (Category Leader). Bluebird excels at capturing beneficial financial features into a name that’s as far from financial as it gets: transcending bankspeak, and emphasizing the benefits in purely emotional ways. And in a recent ABA Bank Marketing Magazine article about the benefits of putting a friendly face on friendly financial products. Brands like Smar...
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The Namescape | The Naming Group - A Brand Naming Agency
http://thenaminggroup.com/../the_naming_group_namescape
Changing the way brands name. A corporation’s entire portfolio of named entities, and how they interrelate to support one another and the overarching brand. Every brand has a namescape. The collection of names that define products, services, models, varieties, sizes, colors, employee titles, ticker symbolsanything with a name is part of the namescape. We help corporations seize the naming opportunity and take advantage of the power of the namescape to advance brand meaning. Partnering with naming agencie...
The Group | The Naming Group - A Name Creation and Decisioning Agency
http://thenaminggroup.com/the_naming_group
Changing the way brands name. The Naming Group brings together an eclectic and international team of linguists, strategists, IP attorneys, professional namers and industry experts custom assigned to each engagement. Every client relationship is spearheaded by our leadership, Nina Beckhardt and Jake Hancock, whose deep naming expertise helps translate a diversity of insights into smart naming plans. Nina Beckhardt Founder and President. Nina has led naming projects for Procter and Gamble, GM, Target, PUMA...
Suggestive Names | Resources | The Naming Group
http://thenaminggroup.com/the_naming_group_resources/whitepaper-suggestive-names.php
Changing the way brands name. A White Paper by The Naming Group. Suggestive Names: Debunking the Myth that Descriptive=Easier. All too often clients issue a troubling directive:. Ldquo;We need a name that requires no explanation, because our marketing dollars are limited.”. This white paper investigates the strategic roots of our typical response: “It is far more costly to gain ownership of a hackneyed concept than it is to explain an unexpected one.”. And above any other brand asset, the name is most es...
Ampersands and, per se, and – Namedroppings.
https://namedropping.wordpress.com/2014/04/21/ampersands-and-per-se-ands
Notes on naming and the business of names. Ampersands and, per se, and. April 21, 2014. May 27, 2014. And the use of ampersands as we were below, the ampersand today is used primarily in business names — Johnson and Johnson, Barnes and Noble, Dolce and Gabbana, etc. The elegant symbol in fact dates from the days when Roman scribes wrote the Latin word e. Which means and , with a ligature to blend the two letters into a single letter form. 2 thoughts on “ Ampersands and, per se, and. You are commenting us...
ING’s Tangerine Dream – Namedroppings.
https://namedropping.wordpress.com/2014/06/22/ings-tangerine-dream
Notes on naming and the business of names. June 22, 2014. August 2, 2014. I used to think ING was one of the cleverest of brand names. Here was a name that was completed according to whatever you wanted to do live, build, spend, create, plan, save, retire, raise, invest, etc. ING smartly provided the participle (‘ing’) that turned the verb into a noun. Live becomes livING, plan becomes plannING, invest becomes investING. Whatever you need is made active by ING. See what I mean? The great financial meltdo...
Name Origins – Namedroppings.
https://namedropping.wordpress.com/name-origins
Notes on naming and the business of names. Network technology producer; the three coms being computer, communication, and compatibility. The company was acquired and swallowed up by HP in 2010. From the company’s original name, M. Anufacturing Company. The original 1906 logo even managed to contain ‘Duluth’, the company’s place of origin. The company’s NYSE ticker symbol is MMM. The iconic 3M logo was designed by Siegel and Gale in 1977. From Atlantic and Pacific in Great Atlantic and Pacific Tea Company.
DuPont misfires with Chemours – Namedroppings.
https://namedropping.wordpress.com/2015/03/23/dupont-misfires-with-chemours
Notes on naming and the business of names. DuPont misfires with Chemours. March 23, 2015. March 23, 2015. I E du Pont de Nemours and Company. This impressively aristocratic name is better known as plain DuPont, the world’s fourth largest chemical company. Founded in July 1802 as a gundowder mill by one Éleuthère Irénée du Pont, it supplied the Union Army in the Civil War and went on to specialize in the poylmers that made it famous. A nice idea, but it’s not at all what DuPont had in mind; it wants to be...
Corporate name changes: from prey to predator – Namedroppings.
https://namedropping.wordpress.com/2014/08/07/corporate-name-changes-from-prey-to-predator
Notes on naming and the business of names. Corporate name changes: from prey to predator. August 7, 2014. August 31, 2014. All successful companies grow and evolve. They acquire other businesses and expand into new markets and product areas. Technology transforms how they deliver value. Non-core processes are outsourced. Cyclical, low-growth business lines are divested to refocus the company on growth markets. Earlier this year, tidying up a ragbag of acronyms and legacy names in the process. Our new nam...
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Musio Blog | Meet Musio, Your Curious New Friend.
Meet Musio, Your Curious New Friend. October 12, 2015. April 8, 2016. A warm welcome to all our of Musio bloggers and viewers. It’s great to have you with us. First of all it is our privilege to thank you for the interest that you have given us so far. Musio blog will keep you posted every week with exciting news. So don’t forget to check […]. Click to share on Twitter (Opens in new window). Share on Facebook (Opens in new window). Click to share on Pinterest (Opens in new window). December 2, 2016.
The Mystic Cup
The Mystic Cup on Twitter. Focussing on the experience, not the dogma. How Media Perceives the Orisha Community: 2015 a Turning Point for Santeria. Oloshas at CLBA Press Conference. The Letra del Año is determined in many countries including Cuba. The Island, the bastion of the Orisha religion in the Americas, could not fall short in announcing the most expected results of the yearly reading. This time the reading highlights the importance of socio-political changes between the United States and ...There...
Free Templates Blog
Joomla 1.0.x. Joomla 1.5.x. Joomla 1.6.x. Joomla 1.7.x. Joomla 1.0 Templates. Joomla 1.5 Templates. The Football League Joomla template now equipped with a layout customization video tutorial. October 18th, 2012 ]. The Football League Joomla 1.0 template has been equipped with a how-to video tutorial, showing in detail the key steps for customizing the template’s layout by editing its CSS file. Joomla 1.0 templates. Posted in Joomla 1.0.x. October 18th, 2012 ]. October 18th, 2012 ]. August 22nd, 2012 ].
thenakedbanana.com - This website is for sale! - thenakedbanana Resources and Information.
The owner of thenakedbanana.com. Is offering it for sale for an asking price of 1288 USD! This webpage was generated by the domain owner using Sedo Domain Parking. Disclaimer: Sedo maintains no relationship with third party advertisers. Reference to any specific service or trade mark is not controlled by Sedo nor does it constitute or imply its association, endorsement or recommendation.
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The Naming Group - Blog | by The Naming Group
The Naming Group – Blog. By The Naming Group. NAME GRADE: Bluebird from American Express. Posted by Jake Hancock. Asymp; 1 Comment. CONSUMER IMPACT: 5/5 (Category Leader). Bluebird excels at capturing beneficial financial features into a name that’s as far from financial as it gets: transcending bankspeak, and emphasizing the benefits in purely emotional ways. And in a recent ABA Bank Marketing Magazine article about the benefits of putting a friendly face on friendly financial products. Brands like Smar...
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The National Design Collective
Tuesday, February 5, 2013. We have put up a new website and blog combo at:. And the blog specifically can be found here:. Http:/ www.thenationaldesigncollective.ca/blog/. Everything new will be posted up there, and this page will sadly be forgotten. Wednesday, October 24, 2012. Congratulations to Jeff and Taylor on their new girl Leah! We decided to make Leah a mobile that would subliminally get her interested in Industrial Design. The cross members are bent ash, made on the same from as the wood fenders.
The Natural Gardener
Tuesday, February 26, 2013. Things to do in the March Garden. 8226; Prune winter flowering shrubs and vines after blooming. 8226; Plant summer and fall blooming bulbs. 8226; Spray for peach leaf curl, peach leaf blight and canker. 8226; Dormant spray fruit trees and roses if you haven’t already done so. 8226; Plant ground covers. 8226; Plant or repair lawns. 8226; Plant grasses. 8226; Plant roses. 8226; Plant fruit trees. 8226; Plant perennials. 8226; Plant shrubs, trees and vines. As many of you know I ...
The Natural Citizen Blog » Honest to Goodness Wellness
TALK TO US: 1-877-367-6711. Honest to Goodness Wellness. October 28, 2016. Are you a hummus fan? It’s so handy, so flavorful, and so easy to blend up whenever you have a craving. I’ll bet you didn’t think you could make hummus any better. Well, surprise! Our friend Danielle of @vegan healthspiration has taken hummus to a whole new level with this Clean Green Hummus made with our…. Chocolate Coconut Protein Granola. October 16, 2016. Sweet Potato Protein Brownies. October 16, 2016. Plus they are…. This re...
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