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Brendan Ziolo — Technology Marketing Dude helping B2B companies create content, generate demand and build credibility

Technology Marketing Dude helping B2B companies create content, generate demand and build credibility

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Brendan Ziolo — Technology Marketing Dude helping B2B companies create content, generate demand and build credibility | brendanziolo.com Reviews

https://brendanziolo.com

Technology Marketing Dude helping B2B companies create content, generate demand and build credibility

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1

Is Integrated Marketing Dead?

http://brendanziolo.com/2015/05/01/is-integrated-marketing-dead

Technology Marketing Dude helping B2B companies create content, generate demand and build credibility. Need help with your B2B marketing? Get more insights…. Is Integrated Marketing Dead? May 1, 2015. The simple reason is that many so-called integrated marketing campaigns are not integrated at all. They may combine a few tactics but the messages across them is confusing or not consistent at all. And most campaigns could be even better, if they were expanded more and subsequent tactics build on th...For e...

2

Defining Integrated Marketing

http://brendanziolo.com/2015/05/08/defining-integrated-marketing-2

Technology Marketing Dude helping B2B companies create content, generate demand and build credibility. Need help with your B2B marketing? Get more insights…. May 8, 2015. Last week, I started a series of posts to explore whether the concept of integrated marketing is dead. Even within Wikipedia, there are several definitions with the most current one from the STIR blog. But I wanted to keep digging and found two more definitions from industry thought leaders on this topic:. And more, defines it as follows.

3

Portfolio

http://brendanziolo.com/portfolio

Technology Marketing Dude helping B2B companies create content, generate demand and build credibility. Need help with your B2B marketing? Get more insights…. I'm Brendan Ziolo, a technology marketing and business development executive that has successfully launched several start-ups, generated demand for the companies' solutions and built awareness of strong brands during my 15 year award-winning career. Read more. E: bziolo "at" yahoo "dot" com. X000B7; Log in.

4

Recommendations

http://brendanziolo.com/recommendations

Technology Marketing Dude helping B2B companies create content, generate demand and build credibility. Need help with your B2B marketing? Get more insights…. Here are some of the kind words others have said about me. Please feel free to reach out to them directly or I’d be happy to put you in touch. Head of Global Marketing Solutions. Worked with Brendan at Kindsight. Business Development , IP Platforms. Worked with Brendan at Kindsight. Vice President of Product Management and Chief Architect. Brendan i...

5

Create or Participate in a Community to Build Credibility

http://brendanziolo.com/2015/04/17/create-or-participate-in-a-community-to-build-credibility

Technology Marketing Dude helping B2B companies create content, generate demand and build credibility. Need help with your B2B marketing? Get more insights…. Create or Participate in a Community to Build Credibility. April 17, 2015. Prospects trust what their peers and/or friends say most of all. That’s why I talked about how the very best kind of endorsement is from a customer. Once you have found your community or started one, you need to make sure it’s not just vendors that are part of it. I...Plus, t...

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The Need for Simple and Consistent Messaging - Dude, It's Marketing

http://www.dudeitsmarketing.com/2009/06/the-need-for-simple-and-consistent-messaging.html

Dude, It's Marketing. Helping technology start-ups use marketing strategically to ride the wave to success. Laquo; The NEW Dude, It's Marketing. Targeting the Right Audience ». The Need for Simple and Consistent Messaging. I think it was Mark Twain that said, I would have written a shorter letter but I didnt have the time. He obviously understood that making something simple can be very difficult. If you message is both complex and inconsistent (likely the case) then you are compounding the problem. ...

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Dude, It's Marketing: Getting Started

http://www.dudeitsmarketing.com/getting-started

Dude, It's Marketing. Helping technology start-ups use marketing strategically to ride the wave to success. Getting Started: Using the 5 Ws to Build Your Elevator Pitch. The last few posts in the Getting Started. Series have focused on naming and messaging which are crucial to any start-up. I find that many companies dont spend enough time creating their elevator pitch and then constantly change it which hurts the process more than helps it. These are the cornerstones of your message. Question. It cl...

dudeitsmarketing.com dudeitsmarketing.com

Getting Started: What Bucket Are You In? - Dude, It's Marketing

http://www.dudeitsmarketing.com/2012/05/getting-started-what-bucket-are-you-in.html

Dude, It's Marketing. Helping technology start-ups use marketing strategically to ride the wave to success. Laquo; Getting Started: The 5 Ws Behind Your Key Messages. Getting Started: Using the 5 Ws to Build Your Elevator Pitch ». Getting Started: What Bucket Are You In? One of the crucial questions you need to answer for your start-up, and maybe the most difficult, when you are getting started. Is who are you? For example, when you get coverage for your company, and you will, the media will always want ...

dudeitsmarketing.com dudeitsmarketing.com

No Competition equals no market - Dude, It's Marketing

http://www.dudeitsmarketing.com/2009/09/no-competition-equals-no-market.html

Dude, It's Marketing. Helping technology start-ups use marketing strategically to ride the wave to success. Laquo; Twitterville: A Great Place to Hang-out and Learn. Make Your Marketing Credible ». No Competition equals no market. Have you ever heard a start-up, or other technology company, claim that there product or service is so revolutionary that they dont have any competitors? Well, I know I have more times than I can count. The reality is if that was actually true this would also mean there is no m...

dudeitsmarketing.com dudeitsmarketing.com

Dude, It's Marketing: Content marketing

http://www.dudeitsmarketing.com/content-marketing

Dude, It's Marketing. Helping technology start-ups use marketing strategically to ride the wave to success. Your Marketing Success is a Long Term Game. Chris Brogan ( @chrisbrogan. A New York Times bestselling author and social media guru with a widely read blog. Talks about how it took him years to become an overnight success. In fact, he recently said it took him 8 years to get his first 100 readers which now number 100s of thousands Im sure. The reality is it takes time to create content, get found.

dudeitsmarketing.com dudeitsmarketing.com

Dude, It's Marketing: Marketing

http://www.dudeitsmarketing.com/marketing

Dude, It's Marketing. Helping technology start-ups use marketing strategically to ride the wave to success. Getting Started: Using the 5 Ws to Build Your Elevator Pitch. The last few posts in the Getting Started. Series have focused on naming and messaging which are crucial to any start-up. I find that many companies dont spend enough time creating their elevator pitch and then constantly change it which hurts the process more than helps it. These are the cornerstones of your message. Question. It cl...

dudeitsmarketing.com dudeitsmarketing.com

Getting Started: The 5 Ws Behind Your Key Messages - Dude, It's Marketing

http://www.dudeitsmarketing.com/2012/04/getting-started-the-ws-behind-your-key-messages.html

Dude, It's Marketing. Helping technology start-ups use marketing strategically to ride the wave to success. Laquo; Your Marketing Success is a Long Term Game. Getting Started: What Bucket Are You In? Getting Started: The 5 Ws Behind Your Key Messages. One of the main problems I see with startups that are Getting Started. This is not an easy task and these key messages set the foundation for your marketing efforts as they should be used time and time again to communicate a simple and consistent message.

dudeitsmarketing.com dudeitsmarketing.com

Defining the Stages of the Sales Funnel - Dude, It's Marketing

http://www.dudeitsmarketing.com/2009/07/the-importance-of-defining-the-stages-of-the-sales-funnel.html

Dude, It's Marketing. Helping technology start-ups use marketing strategically to ride the wave to success. Laquo; The Heart of Lead Generation. Differentiate Your Message ». Defining the Stages of the Sales Funnel. If the sales funnel is the heart of lead generation. Posted on 07/16/2009 in Lead Generation. The BW piece suffers from the common pitfalls of analysis of national leaning perspective. Here’s a quote from the article:. What happened to the everything is local adage? 01/11/2011 at 04:09 AM.

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You need to squat more…yes you. April 29, 2013. Last month I wrote a post on the importance of grip strength. For this post I decided to focus on something a little more fundamental. Squatting. You will likely need to go down in weight on your cleans and snatches for a little bit, but if you’re willing to put your ego aside, and focus on technique, the results will come soon enough. Compression Garments-Do They Work? April 15, 2013. Lately I’ve also been using the Reebok compression tights. April 1, 2013.

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Brendan Ziolo — Technology Marketing Dude helping B2B companies create content, generate demand and build credibility

Technology Marketing Dude helping B2B companies create content, generate demand and build credibility. Need help with your B2B marketing? Get more insights…. My 3 Words for 2017. January 2, 2017. I realize it’s been a while since I posted, and that’s a long story, but with the new year I want to get back at it and this post seems like the best way to get started. For the past two years, … [Read more]. Can Social Selling Align Sales and Marketing. April 20, 2016. How Marketing Can Help with Social Selling.

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