contentmarketinginstitute.com
Kathy Hanbury, Author at Content Marketing Institute
http://contentmarketinginstitute.com/author/kathyh
White Paper and eBook Library. Visual Content and Design. SEO and Content Marketing. White Paper and eBook Library. Visual Content and Design. SEO and Content Marketing. Kathy Hanbury is Founder and Principal at E3 Content Strategy. Managing the Editorial Process. Published July 12, 2011. Creating a Content Marketing Toolkit. Tool just start with what makes the most sense for your team and go from there. Published May 24, 2011. The Future of Content Marketing: 4 Tips to Help You Prepare. When I asked my ...
e3contentstrategy.blogspot.com
E3 Content Strategy: January 2011
http://e3contentstrategy.blogspot.com/2011_01_01_archive.html
Tuesday, January 25, 2011. Text is Not an Ugly Step-Sister! What Web Writers Can Learn From Technical Communicators. This article was inspired by, and has borrowed liberally from, Duncan Kent. S Writing Revisable Manuals: A Handbook for Business and Government. I've frequently referred to this excellent resource over the years. It's the foundation of most online communication strategies, and it's way past time that we integrated better presentation methods within our text-based web pages. Narrative text ...
e3contentstrategy.blogspot.com
E3 Content Strategy: How Taxonomy and Metadata Leads to Findability
http://e3contentstrategy.blogspot.com/2012/02/how-taxonomy-and-metadata-leads-to.html
Monday, February 6, 2012. How Taxonomy and Metadata Leads to Findability. This is the ninth installment in a 12-part series by Theresa Putkey. That discusses the intersection of content strategy and user-centred design. Read all posts by Theresa. Technical writers, content strategists, other writers, business analysts, requirements analysts, information scientists, information architects, information designers, etc., are trained to organize knowledge and are perfectly positioned to help people build ...
e3contentstrategy.blogspot.com
E3 Content Strategy: Content Strategy Deliverable: The Content Review (aka Heuristic or Expert Review)
http://e3contentstrategy.blogspot.com/2011/03/content-strategy-deliverable-expert.html
Monday, March 7, 2011. Content Strategy Deliverable: The Content Review (aka Heuristic or Expert Review). This article is part of Rahel Bailie's series on content strategy deliverables. To read all articles in the series, visit Rahel's content strategy deliverables. You can also follow Rahel on twitter @Rahelab. Content Review sample report. Benefits of expert reviews. Limitations of expert reviews. Has some great usability and design guidelines, many of which focus on content. There are tons of diff...
e3contentstrategy.blogspot.com
E3 Content Strategy: November 2010
http://e3contentstrategy.blogspot.com/2010_11_01_archive.html
Sunday, November 28, 2010. Creating a Castle from Content Building Blocks. Every company has different content requirements, but here are some of the building blocks that I typically think about. This is just. List It's certainly not. List Use it as a basis to brainstorm which building blocks are relevant within your organization and for your customers. Stick to one primary goal for each piece of content. For example, the primary purpose of your content may be to:. A dedicated content team. What's the be...
e3contentstrategy.blogspot.com
E3 Content Strategy: June 2011
http://e3contentstrategy.blogspot.com/2011_06_01_archive.html
Wednesday, June 29, 2011. This is the sixth installment in a 12-part series by Theresa Putkey. That discusses the intersection of content strategy and user-centred design. Read all posts by Theresa. What is a persona? Personals are Built from User Interviews. Going Without User Interviews. As a UX professional, it was tough to hear that the work I was recommending wasn’t valuable, but it also meant that the second project would lack focus. The user interviews wouldn’t be done and the pers...I think perso...
e3contentstrategy.blogspot.com
E3 Content Strategy: October 2010
http://e3contentstrategy.blogspot.com/2010_10_01_archive.html
Wednesday, October 27, 2010. Stakeholder interviews for quality content: Why, who, and how. After all, how can we speak for. Our clients, if we don't speak to. Here are some tips to make it easy for you. Why do stakeholder interviews? To build relationships and establish credibility. What better way to reach out and establish a conversation with the people who can make or break your project and those who know the most about it? To unearth that golden nugget. Who do you interview? Hold the purse strings.
e3contentstrategy.blogspot.com
E3 Content Strategy: April 2011
http://e3contentstrategy.blogspot.com/2011_04_01_archive.html
Friday, April 29, 2011. This is the fourth installment in a 12-part series by Theresa Putkey. That discusses the intersection of content strategy and user-centred design. Read all posts by Theresa. In information architecture, there are a few deliverables meant to communicate the information design to all the stakeholders. We’ll discuss some of these in more detail in later posts, but here’s a brief overview of what can be delivered on an IA project and why these things are important. Metadata helps iden...
e3contentstrategy.blogspot.com
E3 Content Strategy: March 2011
http://e3contentstrategy.blogspot.com/2011_03_01_archive.html
Wednesday, March 16, 2011. This is the third in a 12-part series by Theresa Putkey. That discusses the intersection of content strategy and user-centred design. Read all posts by Theresa. In the last post. User-Centred Design and Its Processes. We discussed what user-centred design is and how to learn even more. This post, the third in a series of posts, will give you an introduction to information architecture. My approach is to educate those who don’t know a lot about the practice. On the IA Institute ...
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