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Notícias e artigos sobre o mercado de mídia programática e publicidade digital com base em dadosExchangeWire Brasil: Negociar anúncio de monitoramento e do Exchange Marketplace
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Notícias e artigos sobre o mercado de mídia programática e publicidade digital com base em dados | exchangewire.com.br Reviews
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Adnetworks Archives | Exchangewire Brasil
http://www.exchangewire.com.br/category/adnetworks
Descomplicando a mídia programática. O mercado de mídia programática está em pleno vapor no Brasil e, se você é um profissional de marketing, com certeza irá esbarrar com algum termo ou sigla da área muito em breve. Para facilitar sua vida, o ExchangeWire reuniu as explicações e definições essenciais trazidas na série O que é e como funciona? Programático e marketing de conteúdo ditam novo posicionamento da boo-box/ftpi. Após aquisição da boo-box, anunciada em outubro do último ano. Com cinco anos de atu...
Veículos Archives | Exchangewire Brasil
http://www.exchangewire.com.br/category/veiculos
Abril registra crescimento de 100% no faturamento em programático em 2015. A mídia programática hoje está no foco das reuniões do comitê executivo do veículo, que já comercializa metade de seu inventário de forma programática. Recentemente, a Abril deu um passo importante em sua estratégia, que consistiu na. Expansão de suas operações, até então negociadas somente em leilões abertos, para outros canais. Desse modo, a empresa anunciou há duas semanas, em parceria com o Google. Nesta semana, uma grande par...
mercado Archives | Exchangewire Brasil
http://www.exchangewire.com.br/tag/mercado
Turn tem novo CEO; Números do programático no Brasil. No giro de notícias desta semana: a Turn anuncia ex-Yahoo, ex-Google como novo CEO; IAB lança curso sobre mídia programática; e CENP enfatiza mídia programática e recomenda investimentos. A Crise é Boa Para o Digital. Mercado digital no Brasil. E então, ad tech o que isso significa? Como funciona ad tech. O que é ad tech. Opinião sobre ad tech. AOL fecha parceria com ROIx; Twitter cresce com destaque na América Latina. Fernando Tassinari, da Turn, fal...
AG2 Nurun Archives | Exchangewire Brasil
http://www.exchangewire.com.br/tag/ag2-nurun
Combinação de leilão e private marketplace é mais rentável; Grupo Publicis conquista conta digital do Habib’s. No giro de notícias dessa semana, temos mais insights dos resultados trimestrais do Twitter que mostra modelos mais rentáveis para publishers; o resultado da concorrência para a conta digital do Habib’s com e os resultados trimestrais da TubeMogul, anunciados nesta semana. Estratégia de mídia programática. Assine a newsletter Wiresync Brasil. Mensuração além do last click.
Triggit e Facebook apresentam a FBX ao mercado brasileiro | Exchangewire Brasil
http://www.exchangewire.com.br/2012/12/12/triggit-e-facebook-apresentam-a-fbx-ao-mercado-brasileiro
Triggit e Facebook apresentam a FBX ao mercado brasileiro. Em 12/12/2012 em News. Semana passada aconteceu em São Paulo um evento muito interessante e que passou debaixo do radar da maioria do mercado publicitário. A Triggit, DSP focada na Facebook Ad Exchange e que recentemente recebeu um aporte de mais de 7 milhões de dólares, organizou um happy hour para contar um pouco sobre seus cases com clientes brasileiros, mais especificamente Netshoes e Dafiti. 2013 vai ser um ano bastante movimentado para o me...
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Google Blocks Third Party Access To YouTube Inventory Via DoubleClick Ad Exchange; Criteo Disappoints Despite Revenue Growth | ExchangeWire.com
https://www.exchangewire.com/blog/2015/08/07/criteo-disappoints-despite-revenue-growth-integral-ad-science-gets-new-capital
Google Blocks Third Party Access To YouTube Inventory Via DoubleClick Ad Exchange; Criteo Disappoints Despite Revenue Growth. On 7th Aug 2015 in News. In this week’s ExchangeWire European Weekly Roundup: Google shifts into anti-competitive gear by blocking third party DSP and bidder access to YouTube inventory via the DoubleClick Ad Exchange; Criteo disappoints despite revenue growth; Integral Ad Science gets new capital; ProSiebenSat.1 invests in programmatic; and Yahoo’s plans for Gemini. It also indic...
Five Top Tips for Successful Programmatic Marketing in APAC | ExchangeWire.com
https://www.exchangewire.com/blog/2015/04/16/five-top-tips-for-successful-programmatic-marketing-in-apac
Five Top Tips for Successful Programmatic Marketing in APAC. On 16th Apr 2015 in News. Brands that are new to Asia-Pacific, or keen to push out their programmatic plans in the region but don’t know where to start, will find this week’s feature handy. James Sampson, DataXu’s Asia-Pacific vice president and general manager, dishes out a selection of top tips to help brands find success with programmatic marketing in this part of the globe. Now that we’ve had a chance to help MNCs launch and optimise ...
アプリアドフラウドによる広告主の損失額は世界で年間10億ドル以上の規模 －Forensiq社が調査研究結果を公表－ | Exchangewire Japan
http://www.exchangewire.jp/2015/08/11/news-forensiq-usa-adfraud
On 2015年8月11日 in News. アドフラウド 広告詐欺 対策ソリューションを提供する米国 Forensiq社. Fronsiq社が１日162億のアプリ上のインプレッションを確認した結果、うち13.3 が高いリスクにさらされており、これをトラフィック量をベースに換算するとモバイルディバイスのハイジャックによる広告主の2015年の被害は8.57億ドルを超えると予想される。 としており、現在IAB, TAG, MRC, ABCやANAなどの業界団体と共同でこの新たなアドフラウドの認知向上に努めている。
ExchangeWire編集部から人材募集のお知らせ | Exchangewire Japan
http://www.exchangewire.jp/2015/04/22/exchangewire-info
On 2015年4月22日 in News. Noshita アットマーク exchangewire.com. ExchangeWire.jp 野下 のした 宛.
DSP Archives | Exchangewire Japan
http://www.exchangewire.jp/category/platform/dsp
動画広告配信プラットフォームのUnruly アンルーリー が11月1日、感情分析や生体認証技術、音声検査手法などを用いた動画コンテンツ評価ツール アンルーリーEQ の提供を開始したと 公表した。 ネイティブ広告は フォーマットの1つにすぎない アプリへの注力を見込むCriteoの戦略 インタビュー. Head of Business Development, Japan 植田 一樹氏にお話をうかがった。 聞き手 ExchangeWire Japan 野下 智之. 聞き手 ExchangeWire Japan 野下 智之. 聞き手 ExchangeWire Japan 野下 智之. 米国デジタル広告市場の潮流 第二回 日本のInStream動画広告を飛躍的に拡大させる Content Exchange ビジネス WireColumn. ExchangeWireはMeetrics社 インターナショナルビジネス ディレクターAnant Joshi氏とPlatform161社 CEO Arno Schäfer氏にインタビューを実施し、今回の発表及び将来のビューアビリティ計測に関しての影響について話を聞いた。
ATS London 2012 | ExchangeWire.com
https://www.exchangewire.com/events/ats-london/agenda
Click here for details. Premium and branding in the programmatic era. Brought to you by:. 920am – Welcome and Introduction. 930am – Keynote speech: Neal Mohan, VP of Display Advertising, Google. 1000am – Panel discussion: How are Data and Technology Affecting Change in Advertising? Moderator: Erich Wassermann, Co Founder and GM, EMEA, MediaMath. Curt Hecht, Chief Global Revenue Officer, Weather Channel. Anthony Rind, Co-CEO, Havas Digital. Sean Cornwall, Managing Director, E Harmony. Tom Barnett, CEO, Sw...
インタビュー Archives | Exchangewire Japan
http://www.exchangewire.jp/category/interview
聞き手 ExchangeWire Japan 野下 智之. ネイティブ広告は フォーマットの1つにすぎない アプリへの注力を見込むCriteoの戦略 インタビュー. Head of Business Development, Japan 植田 一樹氏にお話をうかがった。 聞き手 ExchangeWire Japan 野下 智之. 聞き手 ExchangeWire Japan 野下 智之. キーワードは スマートフォン 、 データ 、 動画 2016年ディスプレイ広告市場 [インタビュー]. 業界の変化や最新動向について執行役員 メディアサービス本部長 岡部 耕司 氏にお話を伺った。 聞き手 ExchangeWire Japan 野下 智之. サイバーエージェント北米 欧州ゲーム企業担当に聞く、北米アプリゲーム市場の特性と北米パブリッシャーの日本戦略 グローバル戦略 [インタビュー]. 聞き手 ExchangeWire Japan 野下 智之. 聞き手 ExchangeWire Japan 野下 智之. 聞き手 ExchangeWire Japan 野下 智之.
As Budget Continues to Shift to Mobile, Adbrain CEO & Co-Founder Gareth Davies Outlines Their New Pure Play Tech Solution For Buyers | ExchangeWire.com
https://www.exchangewire.com/blog/2013/08/08/as-budget-continues-to-shift-to-mobile-adbrain-ceo-co-founder-gareth-davies-outlines-their-new-pure-play-tech-solution-for-buyers
As Budget Continues to Shift to Mobile, Adbrain CEO and Co-Founder Gareth Davies Outlines Their New Pure Play Tech Solution For Buyers. On 8th Aug 2013 in News. Mobile continues to be a strong growth area for independent tech and trading companies – all of which will be discussed at this year’s ATS event. Problems remain, however, around lack of transparency. With this in mind, Adbrain. Can you give some insight on the new mobile solution you are currently rolling out? There has been much debate around m...
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ExchangeWire: Data-Driven Advertising and Marketing Technology
Don’t Innovate for Innovation’s Sake. Understand the Need for Change. It Takes Three to Tango: Why Publishers, DSPs and SSPs Should Partner and Align Towards GDPR Compliance. Is the hot topic in digital advertising. The truth: it’s easier for organizations to achieve [.]. In-Feed and Programmatic Video Are Playing Well Together. Thriving Outside of the Walled Gardens: Q&A with Michael Nevins, CMO, Smart. Michael Nevins: I like to compare the publisher situation [.]. Refining Retailers' Mobile Strategies ...
Notícias e artigos sobre o mercado de mídia programática e publicidade digital com base em dados
Combinação de leilão e private marketplace é mais rentável; Grupo Publicis conquista conta digital do Habib’s. No giro de notícias dessa semana, temos mais insights dos resultados trimestrais do Twitter que mostra modelos mais rentáveis para publishers; o resultado da concorrência para a conta digital do Habib’s com e os resultados trimestrais da TubeMogul, anunciados nesta semana. Estratégia de mídia programática. A Crise é Boa Para o Digital. Mercado digital no Brasil. Como funciona ad tech. Errado....
ExchangeWire Japan（エクスチェンジ・ワイヤー・ジャパン）
アドフラウド 広告詐欺 対策ソリューションを提供する米国 Forensiq社. 今月のASEAN INDIAアドテクシーン マレーシア通信キャリアAxiataグループ、モバイルアドネットワークKomli Mediaの東南アジア事業を1億1500万ドルで獲得. VOYAGE GROUPの連結子会社で、国内最大手SSP Fluct を運営するadingoが、今年10月1日より社名をfluctに変更することを 公表した。 モバイル広告プラットフォーム会社であるOpera Mediaworksの欧州 中近東 アジア戦略担当取締役であるベン ダイモンド氏。 アドフラウド 広告詐欺 対策ソリューションを提供する米国 Forensiq社. 今月のASEAN INDIAアドテクシーン マレーシア通信キャリアAxiataグループ、モバイルアドネットワークKomli Mediaの東南アジア事業を1億1500万ドルで獲得. VOYAGE GROUPの連結子会社で、国内最大手SSP Fluct を運営するadingoが、今年10月1日より社名をfluctに変更することを 公表した。
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Welcome to the home of ExchangeWise. Dedicated to Exchange and Outlook. At ExchangeWise we are dedicated to helping you maximise the return on your investment in Outlook and Exchange Server. Our mission is to assist you in building on Outlook/Exchange as a solid foundation for messaging, collaboration, customer relationship management (CRM) and knowledge management. A complete CRM system. Request your free white paper. Highlighting the pros and cons of a Managed Exchange Service.
ExchangeWise - Messaging, Collaboration, CRM and Contact Management Specialists
Log a Support Issue. Welcome to the home of ExchangeWise. Dedicated to Exchange and Outlook. At ExchangeWise we are dedicated to helping you maximise the return on your investment in Outlook and Exchange Server. Our mission is to assist you in building on Outlook/Exchange as a solid foundation for messaging, collaboration, customer relationship management (CRM) and knowledge management. A complete CRM system. Request your free white paper. Highlighting the pros and cons of a Managed Exchange Service.
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