buyercloud.rubiconproject.com
What is Retargeting? Search Vs Site, Behavioral Or Contextual? | Answers
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Programmatic Mind Issue 11 Sep 16, 2016. The Polls are Closed: Video Wins! VIDEO KILLED THE RADIO Star." Yes, it's a moderately cheesy song one that (sorry) you're probably now singing in your head. Programmatic Mind Issue 11 Oct 6, 2016. Bridging Online and Offline to Drive Sales this Holiday Season. THIS TIME OF YEAR, DEPARTment stores, discount retailers, big box, and high end stores are all busy finalizing their plans to capitalize on the upcoming holiday shopping season. Amnet The Amnet team members...
buyercloud.rubiconproject.com
An Interview With Mashable's Stacy Martinet | Digital Advertising News
http://buyercloud.rubiconproject.com/content/interviews/mashable-stacy-martinet
Oct 26, 2015. One way to stay up-to-date with emerging digital media trends is to cater to the Digital Generation aka today's new media enthusiasts and super-sharers. As CMO of Mashable, Stacy Martinet regards just about every innovation as a potential opportunity to better engage Mashable's community. Mashable's design feels more like Pinterest than the New York Times or Buzzfeed. What's the thinking behind it? Mashable is quite successful with native advertising. What's the future of it? Mashable has l...
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Automation Cloud | Rubicon Project
http://www.rubiconproject.net/automation-cloud
The Advertising Automation Cloud brings buyers and sellers closer together on a robust advertising technology platform. One of the largest cloud and Big Data computing systems in the world, the Automation Cloud leverages over 50,000 algorithms and analyzes billions of data points in real-time to deliver the best results for sellers and buyers. Approximately 1B reached globally. 9 trillion bid requests per month. 5 million peak queries per second. 300 real-time data-driven decisions per transaction. Our A...
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Culture - Rubicon Project
http://rubiconproject.com/culture
We Manage Culture Like a Product. We brainstorm, set goals, forecast, and share our Culture roadmap as we’re constantly striving to create the best possible environment for our team. Our goal is to create a culture that’s admired. We have 3 Cultural Values that represent what Rubicon Project stands for, and which serve as guiding principles for our team members to do and be their best:. Cultural Values Award Video. Planned arrival 07.13.16. Social Innovation Program – Phase 1. Find us on: Facebook.
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Automation Cloud | Rubicon Project
http://www.rp-core.com/automation-cloud
The Advertising Automation Cloud brings buyers and sellers closer together on a robust advertising technology platform. One of the largest cloud and Big Data computing systems in the world, the Automation Cloud leverages over 50,000 algorithms and analyzes billions of data points in real-time to deliver the best results for sellers and buyers. Approximately 1B reached globally. 9 trillion bid requests per month. 5 million peak queries per second. 300 real-time data-driven decisions per transaction. Our A...
buyercloud.rubiconproject.com
CMO Interviews | Digital Advertising News | The Programmatic Mind
http://buyercloud.rubiconproject.com/content/interviews
October 26, 2015. An Interview With Mashables Stacy Martinet. One way to stay up-to-date with emerging digital media trends is to cater to the Digital Generation aka today's new media enthusiasts and super-sharers. As CMO of Mashable, Stacy Martinet regards just about every innovation as a potential opportunity to better engage Mashable's community. October 26, 2015. An Interview With Tatchas Ryder Meehan. October 26, 2015. An Interview With Mashables Stacy Martinet. March 4, 2015. March 3, 2015. Making ...
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Survey Monkey Case Study | Programmatic Advertising via RTB | Rubicon Project
http://buyercloud.rubiconproject.com/content/results/survey-monkey
Exceeds CPA goal by 20%. Working closely with its agency 3Q Digital and Rubicon Project, the online survey giant launched its first acquisition campaign and enjoyed dramatic results: the display ad campaign exceeded SurveyMonkey’s cost-per-action (CPA) goal by 20%. CPA decrease over the length of the campaign. Conversions in the first 24 hours. Success comes from helping marketing professionals make better decisions. Through its premium suite of research solutions, marketers can do just that. Acquisition...
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Careers - Rubicon Project | Leading The Automation of Advertising
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Great People Innovate Great Products, Great Products Attract Great Customers. We go above and beyond to create a strong culture, so it's important to us to keep our team happy. Very happy! In addition to competitive benefits, employees also value our casual environment and flexible schedules. We also throw in perks like catered lunches, team bonding events, and a well-stocked kitchen with healthy snacks. Not finding an open position that's a fit for you? Join Our Talent Community. In order to determine w...
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Taking Advantage of a Vast New Digital Canvas
http://buyercloud.rubiconproject.com/content/articles/taking-advantage-of-a-vast-new-digital-canvas
Taking Advantage of a Vast New Digital Canvas. Emsp;| From Programmatic Mind Issue 11. Sep 16, 2016. WITH THE ADVENT OF innovative creative formats across an array of connected devices, marketing strategists and creatives alike enjoy unprecedented opportunities to marry deep consumer insights with highly engaging creative. An added bonus of accessing mobile video via programmatic marketplaces: doing so lets buyers and creatives alike take advantage of the vast new digital "canvas" of connected devices.
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