jennylucascopywriting.blogspot.com

Jenny Lucas Copywriting Blog

Saturday, 24 March 2018. Creating high impact visual communications to increase engagement and sell. Using visuals can supercharge your business communications. 93% of the most engaging posts on Facebook are images. If your content contains compelling images you can average 94% more views than your boring counterparts. People retain 55% more information when it is paired with a relevant image. Tweets with images receive 150% more retweets than tweets without images. I'm an experienced visual communicator.

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Saturday, 24 March 2018. Creating high impact visual communications to increase engagement and sell. Using visuals can supercharge your business communications. 93% of the most engaging posts on Facebook are images. If your content contains compelling images you can average 94% more views than your boring counterparts. People retain 55% more information when it is paired with a relevant image. Tweets with images receive 150% more retweets than tweets without images. I'm an experienced visual communicator.

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5 finding the inspiration

6 cambridge dictionary

7 the quote garden

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Jenny Lucas Copywriting Blog | jennylucascopywriting.blogspot.com Reviews

https://jennylucascopywriting.blogspot.com

Saturday, 24 March 2018. Creating high impact visual communications to increase engagement and sell. Using visuals can supercharge your business communications. 93% of the most engaging posts on Facebook are images. If your content contains compelling images you can average 94% more views than your boring counterparts. People retain 55% more information when it is paired with a relevant image. Tweets with images receive 150% more retweets than tweets without images. I'm an experienced visual communicator.

INTERNAL PAGES

jennylucascopywriting.blogspot.com

1

Jenny Lucas Copywriting Blog: To hyphenate or not to hyphenate?

http://jennylucascopywriting.blogspot.com/2011/09/to-hyphenate-or-not-to-hyphenate.html

Saturday, 17 September 2011. To hyphenate or not to hyphenate? The hyphen can be a great piece of punctuation that adds clarity to your copy. However, overuse can have the opposite effect – it can interrupt the flow of your words and make your reader stumble. My advice is to use hyphens sparingly and rephrase what you write rather than use too many. When to use a hyphen. Using hyphens with prefixes. Is a good example, as are semicolon. However, there are some instances when you must use a hyphen. This ru...

2

Jenny Lucas Copywriting Blog: What are your customers buying?

http://jennylucascopywriting.blogspot.com/2012/10/what-are-your-customers-buying.html

Sunday, 7 October 2012. What are your customers buying? It’s a question every business should be asking when putting together their sales literature — and it doesn’t have a literal answer. If you really want to sell your product or service, don’t look at. You are selling — look at. Your customers are buying. Understanding your customers and what persuades them to buy is the basis of any successful sales campaign. Start by identifying your main selling points. What problems does it solve? Do you need some...

3

Jenny Lucas Copywriting Blog: Why attention to detail gets my vote.

http://jennylucascopywriting.blogspot.com/2015/05/why-attention-to-detail-gets-my-vote.html

Saturday, 2 May 2015. Why attention to detail gets my vote. As a copy-editor, I read with interest the recent story about the English teacher who decided to mark the UKIP campaign flyer. That was posted through her door. The flyer said all the right things with its positive news, worthwhile work and persuasive policies. But it was also a mess of spelling errors, wrongly used words, terrible grammar and misused punctuation. The flyer had a hidden message. We couldn't be bothered. We don't respect you.

4

Jenny Lucas Copywriting Blog: Ten reasons why your website isn't working

http://jennylucascopywriting.blogspot.com/2013/05/ten-reasons-why-your-website-isnt.html

Sunday, 5 May 2013. Ten reasons why your website isn't working. Is your website working as well as it could? Previously I have talked about website content and SEO on this blog. However, the appearance and functionality of your website is equally important. Here are ten reasons why your website may not be working as well as it could be. 1 Your website takes too long to load. So your website loads pretty quickly on your super-fast, fibre-optic broadband, but what about on lower-speed services? This may se...

5

Jenny Lucas Copywriting Blog: Words that cheapen your business

http://jennylucascopywriting.blogspot.com/2012/04/words-that-cheapen-your-business.html

Wednesday, 18 April 2012. Words that cheapen your business. Are the words you are using to promote your business really doing you any favours? Always presume that quality is important to your customer. If you were to ask a customer their main consideration when making a purchase, price would be one of the top answers. However, it would be a mistake to think that this is the only factor. As a general rule, there are three scenarios where customers will put price before anything else:. If your copy needs a...

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jennylucascopywriting.blogspot.com

Jenny Lucas Copywriting Blog

Saturday, 24 March 2018. Creating high impact visual communications to increase engagement and sell. Using visuals can supercharge your business communications. 93% of the most engaging posts on Facebook are images. If your content contains compelling images you can average 94% more views than your boring counterparts. People retain 55% more information when it is paired with a relevant image. Tweets with images receive 150% more retweets than tweets without images. I'm an experienced visual communicator.

jennylucascopywriting.co.uk

Freelance copywriter | Content writer | Editor | Leicester | UK

I am a freelance copywriter, content writer and copy editor based in Leicestershire, UK. I specialise in clearly written, creative copy that sells, engages, informs and persuades. What can I do for you? Targeted creative copy to make your next sales, marketing or advertising campaign take flight. Sell your product, service or idea with creatively written copy that focuses on the benefits. Translate complex ideas and issues into plain English that reads well and makes good sense. 6 Ways your website could...

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