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Jim Lefevere | Digital Strategy | Marketing and Measurement

A blog by Jim Lefevere, The Digital Strategist. The best digital strategies to connect and engage with health consumers.

http://jlefevere.blogspot.com/

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Jim Lefevere | Digital Strategy | Marketing and Measurement | jlefevere.blogspot.com Reviews
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Jim Lefevere | Digital Strategy | Marketing and Measurement | jlefevere.blogspot.com Reviews

https://jlefevere.blogspot.com

A blog by Jim Lefevere, The Digital Strategist. The best digital strategies to connect and engage with health consumers.

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1

Jim Lefevere | Digital Strategy | Marketing and Measurement: 11/1/13 - 12/1/13

http://jlefevere.blogspot.com/2013_11_01_archive.html

My eBook: How to Leverage Social Media in Pharma / Life Sciences. I have had the pleasure of being able to connect with many people in health care, digital marketing and digital health over the years and it has brought multiple opportunities to share ideas, best practices and discuss how to best leverage social media in regulated Pharma/Medical Device and Life Sciences industry. I recently had the opportunity to author an eBook with NextPrinciples. I should note that I was not. Read the eBook here. A blo...

2

How Large Corporations Are Playing to Win Against Start-ups in the Digital Innovation Game | Jim Lefevere | Digital Strategy | Marketing and Measurement

http://jlefevere.blogspot.com/2014/06/how-large-corporations-are-playing-to.html

How Large Corporations Are Playing to Win Against Start-ups in the Digital Innovation Game. How Large Corporations Are Playing to Win Against Start-ups in the Digital Innovation Game. In game of digital disruption, are large corporations doomed to lose? That 30 percent of major corporations now have some kind of innovation center set up for quick development. The key to success is learning how to innovate quickly, fail fast, and learn even faster. While many large organizations are just starting to embra...

3

Jim Lefevere | Digital Strategy | Marketing and Measurement: 2/1/15 - 3/1/15

http://jlefevere.blogspot.com/2015_02_01_archive.html

Digital is Disrupting Diagnostics.Calling All Intraprenuers. Please read my column from November 2014 at PM360.com. Will all intraprenuers please stand up? Wwwjlefevere.com www.thedigitalstrategist.com If you liked this post consider adding a comment or subscribing to the feed for frequent updates. Digital is Disrupting Diagnostics. Please check out my latest column over at PM360. If you are in leadership you are in the change management business. Enter your email address:. Jim Lefevere worked for the wo...

4

Jim Lefevere | Digital Strategy | Marketing and Measurement: 6/1/14 - 7/1/14

http://jlefevere.blogspot.com/2014_06_01_archive.html

The Cognitive Dissonance of Rx/Dx Digital Marketing. In the past I have referenced a few of the reasons. Why I think social media for Rx/Dx organizations have lagged other industries. However, in my search for the true underlying reasons aside from legal and regulatory hurdles I think I have determined the real reason:. Is a psychological term to explain the tension that can be caused by having conflicting thoughts. Why is that important? The opportunity to show that you have interest, to demonstrate goo...

5

Jim Lefevere | Digital Strategy | Marketing and Measurement: 3/1/13 - 4/1/13

http://jlefevere.blogspot.com/2013_03_01_archive.html

The Future of Digital.More Content, Less TV. I had the opportunity to contribute to a new PM360. Article detailing some thought leaders perspectives on upcoming trends. I would recommend that you take a few minutes to read - there is some very good thinking. Image via Lee Odden. Wwwjlefevere.com www.thedigitalstrategist.com If you liked this post consider adding a comment or subscribing to the feed for frequent updates. Creating digital strategies that connect, engage and make a difference.

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Resume | On Message

https://joshuabrett.wordpress.com/resume

A blog about communication strategies, tactics, products and issues. Dynamic, creative B2B and B2C communications professional offering 7 years of experience illustrating a record helping people and organizations craft and leverage their stories to attract investment, sales and successful consumer outcomes. Strong qualifications to provide message development, media relations, Social Media, Web Content and other communications support to organizations large and small. Key credentials include:. Worked wit...

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Work Samples | On Message

https://joshuabrett.wordpress.com/work-samples

A blog about communication strategies, tactics, products and issues. My portfolio includes work from a variety of industries, including healthcare, pharmaceuticals, sports, politics and business. It includes news stories, feature stories, press releases, internal newsletters, investor letters and marketing collateral. Here are some of my samples:. Mercy Medical Associates Eastwick Fact Sheet. Mercy Fitzgerald Hospital Hand Therapy Services Flyer. FitzHerald – Summer 2009. Leave a Reply Cancel reply.

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The importance of having one voice | On Message

https://joshuabrett.wordpress.com/2012/05/15/the-importance-of-having-one-voice

A blog about communication strategies, tactics, products and issues. When a gaffe is more than a gaffe →. The importance of having one voice. May 15, 2012. I apologize for not having posted in more than six weeks. I started a new job a couple of months ago, and that has kept me plenty busy. Hopefully now that I’m settled in some I’ll be able to write more and post more on social media. Any entity – whether it has five employees or 50,000 – needs to speak in one voice. The message needs to...I think consi...

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When a gaffe is more than a gaffe | On Message

https://joshuabrett.wordpress.com/2012/06/10/when-a-gaffe-is-more-than-a-gaffe

A blog about communication strategies, tactics, products and issues. The importance of having one voice. When a gaffe is more than a gaffe. June 10, 2012. One type of gaffe is even more damaging – a gaffe that reinforces a preconceived notion many share of you. Mitt Romney, the presumptive Republican nominee for President, committed such a gaffe. Earlier this year. And President Obama, trying to hang on to his job, committed one last week. In the words of Carl Lewis. Let’s put aside for a moment th...

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Jim Lefevere | Digital Strategy | Marketing and Measurement

Digital is Disrupting Diagnostics.Calling All Intraprenuers. Please read my column from November 2014 at PM360.com. Will all intraprenuers please stand up? Wwwjlefevere.com www.thedigitalstrategist.com If you liked this post consider adding a comment or subscribing to the feed for frequent updates. Digital is Disrupting Diagnostics. Please check out my latest column over at PM360. If you are in leadership you are in the change management business. The Cognitive Dissonance of Rx/Dx Digital Marketing.

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Jim Lefevere | Digital Strategy, Interactive Marketing and Connected Health Care

Jim Lefevere Digital Strategy, Interactive Marketing and Connected Health Care.

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Los Angeles native Jake Lefferman is a journalist and currently the Frank Reynolds Fellow at ABC News in Washington, DC. He received his B.A. from UC Berkeley and his M.S. from Columbia University. All photography by Jake Lefferman. Find out more about Jake's background, education and work experience. Check out Jake's news packages, articles, photography and broadcast writing samples.