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Jim Lefevere | Digital Strategy, Interactive Marketing and Connected Health CareInteractive Marketing, Health Care Marketing, Connected Health
http://www.jlefevere.com/
Interactive Marketing, Health Care Marketing, Connected Health
http://www.jlefevere.com/
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Jim Lefevere | Digital Strategy, Interactive Marketing and Connected Health Care | jlefevere.com Reviews
https://jlefevere.com
Interactive Marketing, Health Care Marketing, Connected Health
How Large Corporations Are Playing to Win Against Start-ups in the Digital Innovation Game | Jim Lefevere | Digital Strategy | Marketing and Measurement
http://jlefevere.blogspot.com/2014/06/how-large-corporations-are-playing-to.html
How Large Corporations Are Playing to Win Against Start-ups in the Digital Innovation Game. How Large Corporations Are Playing to Win Against Start-ups in the Digital Innovation Game. In game of digital disruption, are large corporations doomed to lose? That 30 percent of major corporations now have some kind of innovation center set up for quick development. The key to success is learning how to innovate quickly, fail fast, and learn even faster. While many large organizations are just starting to embra...
Jim Lefevere | Digital Strategy | Marketing and Measurement: 6/1/14 - 7/1/14
http://jlefevere.blogspot.com/2014_06_01_archive.html
The Cognitive Dissonance of Rx/Dx Digital Marketing. In the past I have referenced a few of the reasons. Why I think social media for Rx/Dx organizations have lagged other industries. However, in my search for the true underlying reasons aside from legal and regulatory hurdles I think I have determined the real reason:. Is a psychological term to explain the tension that can be caused by having conflicting thoughts. Why is that important? The opportunity to show that you have interest, to demonstrate goo...
Jim Lefevere | Digital Strategy | Marketing and Measurement: 4/1/12 - 5/1/12
http://jlefevere.blogspot.com/2012_04_01_archive.html
Twitter Tips, Tricks and Tweets. I had the chance to tech edit this new Twitter book. By well known author Paul McFedries. The foreword is written by Pete Cashmore one of the founders of mashable.com. I was pleased to be able to edit the book and excited that I got a sneak peak and was able work on it while it wasvery much still in progress. Paul Mcfedries has a writing style that is very easy to read regardless of where you are on the learning curve and he has unearthed some great Twitter tips. The word...
Jim Lefevere | Digital Strategy | Marketing and Measurement: 11/1/13 - 12/1/13
http://jlefevere.blogspot.com/2013_11_01_archive.html
My eBook: How to Leverage Social Media in Pharma / Life Sciences. I have had the pleasure of being able to connect with many people in health care, digital marketing and digital health over the years and it has brought multiple opportunities to share ideas, best practices and discuss how to best leverage social media in regulated Pharma/Medical Device and Life Sciences industry. I recently had the opportunity to author an eBook with NextPrinciples. I should note that I was not. Read the eBook here. A blo...
Jim Lefevere | Digital Strategy | Marketing and Measurement: 8/1/12 - 9/1/12
http://jlefevere.blogspot.com/2012_08_01_archive.html
The Patient Uprising: A Confederacy Begins. This is to accompany the recent re-post of Patient Uprising. Last year I wrote a post called the Patient Uprising: A Revolution is Coming. How could they develop a bottom up, grassroots, groundswell of change? What I surmised in my Patient Uprising: a Revolution is Coming. Post last year was that this group over time would eventually form a tighter bond and connection and turn the tables on industry and begin to have an impact on how industry thinks and behaves...
Jim Lefevere | Digital Strategy | Marketing and Measurement: 3/1/12 - 4/1/12
http://jlefevere.blogspot.com/2012_03_01_archive.html
The Two Tribes of Digital: Do You Push or Protect? As a parent of two young children I have noticed that many parents fall into two simple categories in terms of how they parent:. Parents who incorporate their children into their lives and take them everywhere they would normally go and push them into activities. The general notion being that kids will naturally follow the guidance of their parents do many things and try many activities. The people that are early adopters, who want to push, be inventive,...
Digital is Disrupting Diagnostics | Jim Lefevere | Digital Strategy | Marketing and Measurement
http://jlefevere.blogspot.com/2015/02/digital-is-disrupting-diagnostics.html
Digital is Disrupting Diagnostics. Digital is Disrupting Diagnostics. Please check out my latest column over at PM360. If you are in leadership you are in the change management business. Wwwjlefevere.com www.thedigitalstrategist.com If you liked this post consider adding a comment or subscribing to the feed for frequent updates. Creating digital strategies that connect, engage and make a difference. I am the Head of Digital Marketing for the leading bio-tech company in the world. Enter your email address:.
The Cognitive Dissonance of Rx/Dx Digital Marketing | Jim Lefevere | Digital Strategy | Marketing and Measurement
http://jlefevere.blogspot.com/2011/01/cognitive-dissonance-of-rxdx-digital.html
The Cognitive Dissonance of Rx/Dx Digital Marketing. The Cognitive Dissonance of Rx/Dx Digital Marketing. In the past I have referenced a few of the reasons. Why I think social media for Rx/Dx organizations have lagged other industries. However, in my search for the true underlying reasons aside from legal and regulatory hurdles I think I have determined the real reason:. Is a psychological term to explain the tension that can be caused by having conflicting thoughts. Why is that important? The opportuni...
Real World Lessons from the Frontlines: 10 Things I've Learned About Pharma Social Media | Jim Lefevere | Digital Strategy | Marketing and Measurement
http://jlefevere.blogspot.com/2010/07/real-world-lessons-from-frontlines-10.html
Real World Lessons from the Frontlines: 10 Things I've Learned About Pharma Social Media. Real World Lessons from the Frontlines: 10 Things I've Learned About Pharma Social Media. Most of these are covered elsewhere in my blog, but for your handy reference I've compiled the thoughts here into a list. This is in no particular order, but in keeping with what seems to generate discussion I've compiled a Top 10 list with some bonus coverage. But planning occurs 6-9 months ahead of time. If you don't make...
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Junior League of Eastern Fairfield County. Healthy Families, Healthy Futures. Done in a Day. Gala – 95th Anniversary. Healthy Families 5K Run/Walk. New Member Open Houses. Li" data-cycle-timeout="3000" class="cycle-slideshow main" data-cycle-pager=".pager-main" data-cycle-pager-template=". Please email Lauren Tobin at laurenashley.tobin@yahoo.com. D you have any questions or please fill out an application. Designed to improve school readiness for children in Bridgeport, CT. Join us for the 3rd Annual Hea...
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Jim Lefevere | Digital Strategy | Marketing and Measurement
Digital is Disrupting Diagnostics.Calling All Intraprenuers. Please read my column from November 2014 at PM360.com. Will all intraprenuers please stand up? Wwwjlefevere.com www.thedigitalstrategist.com If you liked this post consider adding a comment or subscribing to the feed for frequent updates. Digital is Disrupting Diagnostics. Please check out my latest column over at PM360. If you are in leadership you are in the change management business. The Cognitive Dissonance of Rx/Dx Digital Marketing.
Jim Lefevere | Digital Strategy, Interactive Marketing and Connected Health Care
Jim Lefevere Digital Strategy, Interactive Marketing and Connected Health Care.
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Los Angeles native Jake Lefferman is a journalist and currently the Frank Reynolds Fellow at ABC News in Washington, DC. He received his B.A. from UC Berkeley and his M.S. from Columbia University. All photography by Jake Lefferman. Find out more about Jake's background, education and work experience. Check out Jake's news packages, articles, photography and broadcast writing samples.
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