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marketingdistillery.comMarketingDistillery is a group of experts in the area of e-commerce marketing.
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MarketingDistillery is a group of experts in the area of e-commerce marketing.
http://www.marketingdistillery.com/
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marketingdistillery.com | marketingdistillery.com Reviews
https://marketingdistillery.com
MarketingDistillery is a group of experts in the area of e-commerce marketing.
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R | Marketing Distillery
http://www.marketingdistillery.com/category/r
MarketingDistillery.com is about web analytics, data science and marketing strategy. Add to Flipboard Magazine. Marketing Mix Modeling with Adstock for Offline Media. April 21, 2015. A Marketing Mix Model is a powerful tool in the hands of a CMO or a digital strategists. It can answer key questions like: What is my return of investment in digital marketing? When should I invest in specific channels? How should I allocate my budget? What is causing the uplift or downfall of my […]. January 10, 2015. This ...
Binomial Distribution | Marketing Distillery
http://www.marketingdistillery.com/tag/binomial-distribution
MarketingDistillery.com is about web analytics, data science and marketing strategy. Add to Flipboard Magazine. How to Calculate Confidence Intervals for Conversion Rate. February 8, 2015. Imagine you are playing the Heads or Tails game and count a successful conversion (win) when the coin lands Heads. A fair coin will land 50% of the time Heads and 50% of the time Tails. If you were playing a game with only a single coin toss in each round, you would have expected […]. May 17, 2015. April 12, 2015.
Crm | Marketing Distillery
http://www.marketingdistillery.com/category/modeling-and-forecasting/crm
MarketingDistillery.com is about web analytics, data science and marketing strategy. Add to Flipboard Magazine. Why You Should Have a Customer Segmentation. May 4, 2015. RFM Segmentation – Introduction Slides. April 12, 2015. Modeling Buying Behavior with Negative Binomial Distribution in Stan. January 10, 2015. Customer behavior models are central to a successful CRM campaign in e-commerce. Let’s look at the very basic question of How many orders is this customer expected to make? We start with basic bu...
Customer Segmentation | Marketing Distillery
http://www.marketingdistillery.com/tag/customer-segmentation
MarketingDistillery.com is about web analytics, data science and marketing strategy. Add to Flipboard Magazine. Why You Should Have a Customer Segmentation. May 4, 2015. Sign up to get a notification once new post appears on this blog. May 17, 2015. My updated (intro) view on #BigData. April 12, 2015. January 9, 2015. Why programmers hate being interrupted. Applies to most writers, I would think. http:/ t.co/vbRqPY1GYF. January 9, 2015. Is not a magic wand - report of @TimHarford. January 9, 2015.
Segmentation | Marketing Distillery
http://www.marketingdistillery.com/tag/segmentation
MarketingDistillery.com is about web analytics, data science and marketing strategy. Add to Flipboard Magazine. Why You Should Have a Customer Segmentation. May 4, 2015. RFM Customer Segmentation in R, Pandas and Apache Spark. November 2, 2014. Sign up to get a notification once new post appears on this blog. May 17, 2015. My updated (intro) view on #BigData. April 12, 2015. January 9, 2015. Why programmers hate being interrupted. Applies to most writers, I would think. http:/ t.co/vbRqPY1GYF. This websi...
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New Year’s Resolutions and Game Theory | Kamil Bartocha
http://www.kbartocha.com/2015/01/04/new-years-resolutions-and-game-theory
New Year’s Resolutions and Game Theory. January 4, 2015. From a Game Theoretic point of view, the Future Self has two possible moves – keep. The promise or break. It Each with a certain payoff. Either emotional, health related or monetary. Unfortunately, most of our Future Selves will go for the immediate gratification of eating a piece of cake (. One more won’t hurt. Not going to the gym (. Nah, it’s raining anyway. I have other things to do. Bigger than to break. When dieting, only keep healthy food in...
Marketing Distillery | Kamil Bartocha
http://www.kbartocha.com/2013/12/18/marketing-distillery
December 18, 2013. Please join me at a new cooperative blog about marketing, data and business at http:/ www.marketingdistillery.com. Leave a Reply Cancel reply. You must be logged in. To post a comment. Bartlomiej Filipek’s blog. Gravit Theme powered by WordPress. Subscribe to hear about updates.
Creativity App | Kamil Bartocha
http://www.kbartocha.com/2015/01/31/creativity-app
January 31, 2015. All good, by I always wanteds a piece of software to aid me in using them for idea generation. Nothing better than to build one… and maybe play with web app development at the same time. It is good to stretch that dev muscle from time to time (and build something more substantial than another statistical model). So – head on to http:/ creativity.kbartocha.com. Bartlomiej Filipek’s blog. Gravit Theme powered by WordPress. Subscribe to hear about updates.
Brains! Simulating a Zombie Outbreak | Kamil Bartocha
http://www.kbartocha.com/2015/06/14/brains-simulating-a-zombie-outbreak
Simulating a Zombie Outbreak. June 14, 2015. In my last blog post I wrote about SIR models for epidemiology. What better application than simulating a zombie outbreak? I will use the following assumptions for my model:. 4 compartments: Survivors, Infected, Zombies, Dead. 10 milion people in the population. No births and natural deaths. Average contact rate between individuals is 7 (average number of people one is in direct contact with during a single day). Start with a single Infected. And ( kappa {SI} ).
Quadratic Programming in Marketing | Kamil Bartocha
http://www.kbartocha.com/2015/05/26/quadratic-programming-in-marketing
Quadratic Programming in Marketing. May 26, 2015. Mathematical optimization can help with marketing planning. Months ago I published a post on applying Linear Programming to marketing budget allocation. The key strength of Linear Programming is the ability to set investment constraints that are aligned with marketing strategy. Minimize (-d T b 1/2 b T D b ). Subject to (A T b geq b 0 ). Is the optimization parameter. Note that (b T D b ). Is the quadratic term. And is used to minimize risk of investment ...
Agile Analytics – 11 tips to make your reporting/analytics more Lean | Kamil Bartocha
http://www.kbartocha.com/2013/07/10/agile-analytics-11-tips-to-make-your-repotinganalytics-more-lean
Agile Analytics – 11 tips to make your reporting/analytics more Lean. July 10, 2013. Agile and Lean methodologies have really revolutionized the way we build software… but what if we could apply the Agile Way to analytics and reporting? Treat each reporting/analysis request like a User Story. Identify the true goal of the report, imagine how you are going to present your results and what the end user is going to see. Work iteratively in sprints. Start with an MVP (Minimum Viable Product). Pose hypotheses...
Kamil Bartocha | Page 2
http://www.kbartocha.com/page/2
Amazon Redshift – a peek at its internal organs. February 25, 2013. Some of you may know that I am a big fan of Cloud Computing… but not the “we will store you data on our servers and call it a Cloud”. What I am talking here is the real, hard-core cloud infrastructure by Amazon and the likes. Last week Amazon opened yet another AWS-based solution to the general audience – Amazon Redshift – a data warehouse in the Cloud. Well, it gets more interesting when you look at Redshift’s internals. I guess we will...
PaaS Building Blocks: Linux Kernel Namespaces | Kamil Bartocha
http://www.kbartocha.com/2013/09/01/paas-building-blocks-linux-kernel-namespaces
PaaS Building Blocks: Linux Kernel Namespaces. September 1, 2013. The traditional way of securely handling more than one application on one machine was to utilize tools like chroot or complex virtualization techniques along the line of VMware ESX, KVM or Xen. Unfortunately, both models have their serious limitations – chroot being way too simple with just a filesystem separation mechanism and VMs being too complex to maintain and with some substantial overhead from the guest OS. Flag indicating that a mo...
Key Highlights from “The Strategist” | Kamil Bartocha
http://www.kbartocha.com/2015/04/26/key-highlights-from-the-strategist
Key Highlights from “The Strategist”. April 26, 2015. I have just finished reading a great book – “The Strategist: Be the Leader Your Business Needs” by Harvard professor Cynthia Montgomery. Based on her legendary business strategy course, the book provides a unique framework for thinking as a strategists. Bellow you can find some key notes I made:. Strategy is not about the destination, but about the journey. The simplest core strategy is about higher prices or lower costs. Would the world be different?
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EMAC McKinsey Marketing Dissertation Award. Welcome to the online paper submission for the EMAC McKinsey Marketing Dissertation Award. Please make sure to read carefully the submission guidelines before submitting your paper. Before you submit, please make sure that:. Is mentioned neither on the paper nor on the separated abstract,. As papers will be double BLIND reviewed. You submit your paper in PDF format. A free PDF converter is offered on this site). Papers should consist of:. The author of the paper.
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Support for business students at UK universities. Contact us for best prices. Why choose Marketing Dissertation Tutor? Make the Best Choice. Only with Full Dissertation Tutoring. Ideal for UK MBA, Masters and Distance Learning Students. Ffordable dissertation consultant and tutor. Tutor are the UK’s only dissertation consulting service specialising in Marketing subjects. We have drawn on our considerable UK university experience to design the Marketing Dissertation. Tutor can offer you one-to-. Marketing...
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