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Targeting Direct Mail Programs

Targeting Direct Mail Programs. Thursday, July 22, 2010. Ideas from a Graduate Admissions Marketing Conference. HiPPO's - What are they and how do you deal with them? Hits - No, not the Soprano's or Elton John. When tracking website performance look at VISITORS, not hits. How many visitors did you have, how long did they stay on your website? Lifetime Value of a Student. This was an interesting topic. I have used Lifetime Value of a Customer for many years with my retail and non-profit clients. W...In re...

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Targeting Direct Mail Programs | marketmappingplus.blogspot.com Reviews
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Targeting Direct Mail Programs. Thursday, July 22, 2010. Ideas from a Graduate Admissions Marketing Conference. HiPPO's - What are they and how do you deal with them? Hits - No, not the Soprano's or Elton John. When tracking website performance look at VISITORS, not hits. How many visitors did you have, how long did they stay on your website? Lifetime Value of a Student. This was an interesting topic. I have used Lifetime Value of a Customer for many years with my retail and non-profit clients. W...In re...
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Targeting Direct Mail Programs | marketmappingplus.blogspot.com Reviews

https://marketmappingplus.blogspot.com

Targeting Direct Mail Programs. Thursday, July 22, 2010. Ideas from a Graduate Admissions Marketing Conference. HiPPO's - What are they and how do you deal with them? Hits - No, not the Soprano's or Elton John. When tracking website performance look at VISITORS, not hits. How many visitors did you have, how long did they stay on your website? Lifetime Value of a Student. This was an interesting topic. I have used Lifetime Value of a Customer for many years with my retail and non-profit clients. W...In re...

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Targeting Direct Mail Programs: July 2010

http://www.marketmappingplus.blogspot.com/2010_07_01_archive.html

Targeting Direct Mail Programs. Thursday, July 22, 2010. Ideas from a Graduate Admissions Marketing Conference. HiPPO's - What are they and how do you deal with them? Hits - No, not the Soprano's or Elton John. When tracking website performance look at VISITORS, not hits. How many visitors did you have, how long did they stay on your website? Lifetime Value of a Student. This was an interesting topic. I have used Lifetime Value of a Customer for many years with my retail and non-profit clients. W...In re...

2

Targeting Direct Mail Programs: Why use direct mail in an age of electronic communication?

http://www.marketmappingplus.blogspot.com/2010/02/why-use-direct-mail-in-age-of.html

Targeting Direct Mail Programs. Tuesday, February 16, 2010. Why use direct mail in an age of electronic communication? I get this question frequently from clients. Why print, pay postage and a mailing list when I can get an e-mail list or join a social networking site and reach people less expensively? Why you may be asking use direct mail? In reality direct mail is the most effective method of reaching a highly targeted audience with a highly targeted message. Let's look at the facts. Today, saturation ...

3

Targeting Direct Mail Programs: Ideas from a Graduate Admissions Marketing Conference

http://www.marketmappingplus.blogspot.com/2010/07/ideas-from-graduate-admissions.html

Targeting Direct Mail Programs. Thursday, July 22, 2010. Ideas from a Graduate Admissions Marketing Conference. HiPPO's - What are they and how do you deal with them? Hits - No, not the Soprano's or Elton John. When tracking website performance look at VISITORS, not hits. How many visitors did you have, how long did they stay on your website? Lifetime Value of a Student. This was an interesting topic. I have used Lifetime Value of a Customer for many years with my retail and non-profit clients. W...In re...

4

Targeting Direct Mail Programs: Increasing response using the 40-40-20 rule

http://www.marketmappingplus.blogspot.com/2010/01/increasing-response-using-40-40-20-rule.html

Targeting Direct Mail Programs. Thursday, January 14, 2010. Increasing response using the 40-40-20 rule. In days gone by, businesses sent out a direct mail piece to everyone in their area. It was called a saturation mailing and is still done today in some circumstances. The problem is, a saturation mailing is just that. EVERYONE in your area with no regard to their actual interest or ability. Well, times have changed. Typical response rates have dropped to .1 to .3% for untargeted. 40% of your time and e...

5

Targeting Direct Mail Programs: June 2010

http://www.marketmappingplus.blogspot.com/2010_06_01_archive.html

Targeting Direct Mail Programs. Wednesday, June 2, 2010. Working a tradeshow when you are a company of one. Working a Trade Show by yourself. If you have people working the booth with you, you know your booth is always manned and ready. Alone, if you're not in the booth, you will always wonder if you are "missing" the most important contact of the show. So, how do you handle exhibiting at a trade show and working the booth by yourself? First, look at the schedule and ALWAYS be at the booth during breaks,...

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Market Mapping plus Inc.: Custom, Specialty, and Targeted Mailing Lists for Direct Marketing

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Market Mapping plus Inc. Specialty Lists are crafted by the same experts who can assist you in finding and crafting your own targeted list. Whether you are a first-time list buyer or an experienced marketer looking for the optimal targeting, get in touch with Market Mapping plus Inc., and get the best service and strategies, direct from the source. FOR HINTS, TIPS AND KNOWLEDGE BASE ON DIRECT MARKETING WITH LISTS! Lower Cost — Higher Response! Double your response rate by mailing less. If you’re se...

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Targeting Direct Mail Programs

Targeting Direct Mail Programs. Thursday, July 22, 2010. Ideas from a Graduate Admissions Marketing Conference. HiPPO's - What are they and how do you deal with them? Hits - No, not the Soprano's or Elton John. When tracking website performance look at VISITORS, not hits. How many visitors did you have, how long did they stay on your website? Lifetime Value of a Student. This was an interesting topic. I have used Lifetime Value of a Customer for many years with my retail and non-profit clients. W...In re...

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Market Mapping plus Inc. Specialty Lists are crafted by the same experts who can assist you in finding and crafting your own targeted list. Whether you are a first-time list buyer or an experienced marketer looking for the optimal targeting, get in touch with Market Mapping plus Inc., and get the best service and strategies, direct from the source. FOR HINTS, TIPS AND KNOWLEDGE BASE ON DIRECT MARKETING WITH LISTS! Lower Cost — Higher Response! Double your response rate by mailing less. If you’re se...

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Targeted Higher Education Marketing. Tuesday, January 9, 2018. What medium works best for different Adult Prospects? I find this an interesting topic. When I started Market Mapping plus back in 1990, one of my mantras over all these years has been "Track response". Why? If you don't track where your prospects and students are coming from, how do you know where to allocate resources? Yes, 26 years later I keep asking clients "what gives you the best response? The key is integrating some method of knowing ...

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